Kaitlyn Murphy
Account Executive at Kickstand- Claim this Profile
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Bio
Experience
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Kickstand
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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Oct 2023 - Present
Boston, Massachusetts, United States Create written content including bylines, social copy, commentary, Q&As, prep documents, pitches, and press releases Develop strong media relationships within target verticals Leading speaking and awards program, vetting opportunities, and drafting submissions for PR clients Co-lead company’s social media strategy and publish daily content across Instagram, LinkedIn, and X (formerly Twitter) Co-lead company’s mentoring group for Account Coordinators and Assistant Account Executives… Show more Create written content including bylines, social copy, commentary, Q&As, prep documents, pitches, and press releases Develop strong media relationships within target verticals Leading speaking and awards program, vetting opportunities, and drafting submissions for PR clients Co-lead company’s social media strategy and publish daily content across Instagram, LinkedIn, and X (formerly Twitter) Co-lead company’s mentoring group for Account Coordinators and Assistant Account Executives to foster a culture of continuous learning and development Received internal “Zero to Hero” award for launching a successful influencer campaign to increase client’s annual event awareness & attendance
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Assistant Account Executive
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Apr 2023 - Oct 2023
Boston, Massachusetts, United States Secured regular media opportunities (trade, consumer, business media, etc.) for B2B technology and consumer clients highlighting thought leadership, industry trends, product launches, company news, and executive leadership announcements Owned administrative materials including twice-daily news scans, coverage reports, call agendas, meeting notes, and action items Assisted with identifying micro & and macro influencers, conducting outreach, creating line item sheets, and reviewing drafted… Show more Secured regular media opportunities (trade, consumer, business media, etc.) for B2B technology and consumer clients highlighting thought leadership, industry trends, product launches, company news, and executive leadership announcements Owned administrative materials including twice-daily news scans, coverage reports, call agendas, meeting notes, and action items Assisted with identifying micro & and macro influencers, conducting outreach, creating line item sheets, and reviewing drafted social media content Staffed media interviews and input calls Received internal “#1 Kickstander” award for supporting a variety of company initiatives and projects including taking a role on the following teams: Influencer, Social, Content, and PR
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Account Coordinator
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Oct 2022 - Apr 2023
Boston, Massachusetts, United States Handled day-to-day administrative tasks including agenda creation, curating client action items, note-taking, news scans, and additional client communication Aided in public relations efforts including media list compilation, pitch ideation, award submissions, uploading releases to the wire, and drafting client briefing documents ahead of interviews Assisted in influencer work including pitching, developing KPIs, and communicating campaign updates to clients Co-led social media efforts… Show more Handled day-to-day administrative tasks including agenda creation, curating client action items, note-taking, news scans, and additional client communication Aided in public relations efforts including media list compilation, pitch ideation, award submissions, uploading releases to the wire, and drafting client briefing documents ahead of interviews Assisted in influencer work including pitching, developing KPIs, and communicating campaign updates to clients Co-led social media efforts across Twitter, Instagram, and LinkedIn to enhance brand awareness
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Continuum Wealth Advisors, LLC
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United States
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Financial Services
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Event Planning Coordinator
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Aug 2022 - Sep 2022
Newton, Massachusetts, United States Assisted in short-term special event marketing strategy Designed website landing page on Wix Aided in coordinating event logistics Launched two social media accounts, as well as content, to showcase special events
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Web Design Consultant
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Jun 2022 - Sep 2022
Ware, Massachusetts, United States Oversaw short-term website updates to better represent overall brand Communicated with agents to update information Met with owner monthly to discuss recommendations
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Rico, Murphy, Diamond & Bean, LLP
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United States
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Law Practice
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1 - 100 Employee
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Assistant
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Jun 2019 - Sep 2022
Natick, Massachusetts, United States Responding to and actively supporting clients Executing a scanning project and cataloging all documents Assisting in daily operations and maintaining all supplies
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Campus Recreation & Wellness at Elon University
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Koury Manager
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Oct 2021 - May 2022
Elon, North Carolina, United States Managed facilities including providing access to the gym, renting of equipment, following daily cleaning schedules and implementing program activities and special events Enforced policies and performed hourly rounds to ensure the safety and well-being of all patrons Provided helpful and friendly service both at front desk and in fitness center Named Manager of the Semester
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Koury Operations Assistant
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May 2021 - Oct 2021
Elon, North Carolina, United States Worked directly with the public, welcomed clients, and provided information about the gym Served as the initial contact for phone calls and tracked member check-in Monitored and upkept cleanliness of fitness equipment and establishment
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Common Space Forum
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United States
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Non-profit Organizations
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1 - 100 Employee
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Social Media Coordinator
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Apr 2021 - May 2022
Developed and implemented a content strategy and style guide to generate brand awareness Crafted posts and tracked engagement through publishing platforms Researched techniques to improve social media efforts Provided creative recommendations for strategic campaigns, client promotions, and events Conducted weekly meetings on published content and potential marketing techniques Responded to emails and applications for special events and college ambassador program
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Sigma Kappa Sorority
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United States
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Non-profit Organizations
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400 - 500 Employee
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Vice President Of Programming
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Dec 2020 - Jan 2022
Elon, North Carolina, United States Organized and maintained the chapter-wide calendar and event schedule Brainstormed and developed new events to boost chapter morale Sole liaison between two councils and supervised 300 events to ensure success
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Co-Event Planner
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Aug 2019 - Dec 2020
Elon University, North Carolina, United States Researched and organized four events for over 400 students Managed and allocated a budget of over $10,000 Reviewed and negotiated contracts Spearheaded the first fundraising partnership with Pretty Brown Girl
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Elon 101 Project Intern
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Nov 2020 - May 2021
Elon, North Carolina, United States Redeveloping the First-Year graduation plan for over 1,500 students Researching the utilization of campus resources and student success Launching two workshops promoting First-Year holistic experiences
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Elon University
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United States
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Higher Education
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700 & Above Employee
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Teaching Assistant
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Aug 2020 - Nov 2020
Elon College, North Carolina, United States Designed and assisted with the facilitation of a First-Year class Liaised between the professor and students pertinent information Coordinated presentations to further student understanding of resources
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Senior Counselor
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Jul 2014 - Aug 2019
Holliston, Massachusetts, United States Planned and facilitated activities to include games, art projects, and rehearsal Managed schedules and communicated with parents Served as assistant director, worked backstage, ran lights and sounds
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Elon University's Kernodle Center for Service Learning and Community Engagement
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United States
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Education Management
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1 - 100 Employee
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Coordinator
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Dec 2018 - Jul 2019
Elon College, North Carolina, United States Devised the program's schedule by developing relationships with university partners Planned and executed a week of service events and projects Launched the program's first social media page to communicate information and deadlines Mentored first-years at volunteering sites
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Education
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Elon University
Bachelor of Arts - BA, Strategic Communications Major, Leadership Studies & Sport Management Minor -
Holliston High School
High School Diploma