E-Commerce Manager, EMEA

• Feb 2023 - Present

E-Commerce Site Merchandiser

• Oct 2021 - Sep 2022

• Optimized site experience using Google Analytics to track clicks, visits, conversion & bounce rates for weekly/monthly reporting, leveraged that data to support cross functional partnerships in A/B testing & best practices • Developed & managed seasonal marketing calendar for all verticals, including women’s business, to inform compelling & cohesive campaign execution across site, e-mail, SMS push, organic & paid social activations • Directly managed TOMS.com US & CA sites, partnered with EMEA for frictionless guest experience across regions, site merch lead for international site launch review to support best in class global experience • Created processes to streamline photography requests, content refreshes & promotional activity • Managed external vendor partnerships for collaborations, SEO agency & customer reviews platform • Developed & delivered educational courses for site merch team on SFCC, site merchandising foundations & guidelines Show less

E-Commerce Site Merchandiser

• Mar 2018 - Oct 2021

• Served as project lead to onboard shopDisney to Salesforce Commerce Cloud- established needs & timeline, partnered with fellow site merchandisers, development, UX/UI, marketing & guest services teams • Created “Master Builder” using Excel to map migration & progress, presenting weekly leadership updates • Used Omniture Analytics to develop & present weekly/monthly KPI analysis & make strategic recommendations • Served as subject matter expert for site merch in on-site search, SEO, content tracking & sorting rules programs by creating & delivering educational materials & establishing monitoring cadence to deliver on actionable insights • Partnered with planning, buying & marketing teams for priority alignment to plan & execute monthly merchandise calendar for seasonal & event business to drive smooth guest experience & deliver on sales goals • Delivered segmented on-site experience for Disney’s Ultimate Princess Celebration – a 24-month omni channel campaign to reinvigorate the franchise for existing guests & capture new audiences • Coached & trained assistant site merchandising team on promotion setup, content building & categorization Show less

E-commerce Manager

• 2016 - 2017

• Responsible for forecasting, placing buys, launches, monitoring and reporting performance daily, weekly and monthly for 2,000+ skus • Responsible for managing content, product, product catalogs, merchandising, and promotional activity using Demandware, Google Analytics, Microsoft Navision ERP, and distribution center extranet • Led site optimization weekly, implementing new features and merchandising strategy, utilizing A/B testing • Created, maintained and executed launch/promotional calendar, informing and driving e-mail and social calendars, collaborating with in-house design and photography teams on photo shoots to support asset delivery • Partnered to meet deadlines, communicating to marketing, production, content, design, inventory, shipping, site development, and customer service teams • Responsible for creating new training program for Ecommerce department, including instruction for Ecommerce assistant and updating training materials for Ecommerce manager responsibilities Show less

E-commerce Product Coordination Planner

• 2014 - 2016

• Supported monthly marketing projects such as featured e-mail, site editorial, and catalog through asset management • Generated and disbursed weekly reporting on project status and demand opportunity for business counterparts • Responding to year-over-year demand increase, generated millennial-targeted content via positive vendor partnerships • Used advanced Excel knowledge to automate content cross divisionally, working across multiple teams • Led subject matter expert team using JIRA to develop new workflow tool for division of 90+ people from concept to completion, meeting bi-weekly with business analysts, engineers, front-end developers, product, and project managers • Built and maintained 60+ brand relationships across customer segments for life cycle of product to web for daily average of 1000-2000 customer choices with varying deadlines • Initiated and completed corporate Learning & Development data update, tripling projected course impact Show less

E-Commerce Marketing & Operations

• 2011 - 2014

• Supported marketing, operations, account management, B2C e-commerce management, distribution, retail, sales representatives and team riders for six unique snowboard culture brands: - Bataleon Snowboards - Lobster Snowboards - Whitegold Snowboards - Switchback Bindings - Sandbox Helmets - 7/9/13 Shoelace Belts • Improved order process time during an 85% E-commerce sales increase alongside a 50% staff decrease • Developed and implemented marketing strategy via e-mail, social media and inaugural Brand Ambassador program • Planned and managed international sales meetings, and industry conferences, including budgeting and coordination • Reduced average warranty completion by 3 weeks, generating warranty form, processing standards, and filing system • Managed all direct site and bulk shop orders, including fulfillment, shipping, inventory, and invoicing Show less

Server, Trainer for Expanding Locations

• 2009 - 2014

• Ensured high quality, tailored guest experiences in a fast paced, high volume store • Trained and coached employees in store and company-wide through rapid expansion • Re-structured training program and daily work duties, promoting higher quality training and more efficiency • Ensured high quality, tailored guest experiences in a fast paced, high volume store • Trained and coached employees in store and company-wide through rapid expansion • Re-structured training program and daily work duties, promoting higher quality training and more efficiency

Server, Book Keeper

• 2007 - 2011

Back Zone Management, Bartender, Trainer, Server, Host, Busser

• 2003 - 2008

• Trained new employees at all points of service, including bartending, creating guest experiences, and POS operations • Served as a lead for crews of up to 24 a night, responsible for opening and closing operations • Awarded Employee of the Month, safety, and top sales awards • Trained new employees at all points of service, including bartending, creating guest experiences, and POS operations • Served as a lead for crews of up to 24 a night, responsible for opening and closing operations • Awarded Employee of the Month, safety, and top sales awards

Ropes Course Facilitator

• Aug 2004 - Jul 2007

Barista, Green Team Lead

• 2005 - 2007

• Opened new retail location • Barista for #1 highest volume location in district • Awarded Employee of the Month • Served as Green Team Lead - responsible for developing and delivering green initiatives for store location, including recycling and employee re-usable cup initiative • Opened new retail location • Barista for #1 highest volume location in district • Awarded Employee of the Month • Served as Green Team Lead - responsible for developing and delivering green initiatives for store location, including recycling and employee re-usable cup initiative