Kaitlyn Bentley

Web Multimedia Director at Marquette University Student Government
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Location
Milwaukee, Wisconsin, United States, US

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Credentials

  • Google Analytics Certification
    Google
    Jun, 2023
    - Sep, 2024

Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Web Multimedia Director
      • Sep 2023 - Present
    • United States
    • Financial Services
    • 700 & Above Employee
    • Digital Marketing Technology Intern
      • May 2023 - Present

      - Update and create email marketing template design using HTML - Assist with content management of Baird’s website properties: landing pages, video clip postings, Financial Advisor websites - Work with the Digital Marketing Technology Team on large-scale initiatives such as website conversions - Assist with content management and content owner support for corporate intranet - Update and create email marketing template design using HTML - Assist with content management of Baird’s website properties: landing pages, video clip postings, Financial Advisor websites - Work with the Digital Marketing Technology Team on large-scale initiatives such as website conversions - Assist with content management and content owner support for corporate intranet

    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing Graphic Designer
      • Apr 2021 - Present

      - Analyze design needs of over 15 clients marketing ideas and advertise organization’s brand aesthetics - Prepare and produce proposals for clients and develop designs based on client requirements and make modifications, where need be - Make design choices (e.g., fonts and colors) for all internal Marquette content - Define requirements, visualize and create graphics including illustrations, logos, layouts and photos - Analyze design needs of over 15 clients marketing ideas and advertise organization’s brand aesthetics - Prepare and produce proposals for clients and develop designs based on client requirements and make modifications, where need be - Make design choices (e.g., fonts and colors) for all internal Marquette content - Define requirements, visualize and create graphics including illustrations, logos, layouts and photos

    • United States
    • Retail
    • 700 & Above Employee
    • Brand Ambassador
      • Jun 2019 - Sep 2022

      - Maintained a clean and safe environment that prevents loss and minimizes risk - Keep all Cashwrap supplies in stock and organized - Engaged in genuine conversations while being beneficial in customer service - Was quick, efficient, and accurate when working the Cash register - Kept products folded, sized, in-stock and all visual elements maintained on the sales floor - Maintained a clean and safe environment that prevents loss and minimizes risk - Keep all Cashwrap supplies in stock and organized - Engaged in genuine conversations while being beneficial in customer service - Was quick, efficient, and accurate when working the Cash register - Kept products folded, sized, in-stock and all visual elements maintained on the sales floor

    • Social Media Manager
      • Jun 2022 - Aug 2022

      - Oversaw company's interactions with the public through implementing content strategies on social media platforms - Analyzed engagement data, identified trends in customer interactions and planned digital campaigns to build community online - Used social media marketing tools to create and maintain the company's brand - Set key performance indicators for social media campaigns, such as targeets for a certain number of shares or likes - Oversaw company's interactions with the public through implementing content strategies on social media platforms - Analyzed engagement data, identified trends in customer interactions and planned digital campaigns to build community online - Used social media marketing tools to create and maintain the company's brand - Set key performance indicators for social media campaigns, such as targeets for a certain number of shares or likes

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Coordinator
      • May 2019 - Aug 2021

      - Communicated campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use - Continually researched new sources of prospective customers while providing recommendations to marketing and sales leadership - Involved with other production aspects, such as audio, visual effects and graphics - Communicated campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use - Continually researched new sources of prospective customers while providing recommendations to marketing and sales leadership - Involved with other production aspects, such as audio, visual effects and graphics

Education

  • Marquette University
    Bachelor of Business Administration - BBA, Marketing and Information Systems
    2021 - 2025

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