Experience

Varnum LLP

• United States
• Law Practice
• 200 - 300 Employee

• Digital Marketing Specialist

  • Oct 2022 - Aug 2023

  Grand Rapids, Michigan, United States - Designed and implemented firm's social media strategy, increasing its engagement rates by more than 80% on Facebook, Instagram and LinkedIn. - Developed analytics reporting process to inform firm leadership of social trends and competitor metrics. - Led LinkedIn and networking workshops for attorneys, promoting digital literacy across the firm and increasing attorney social engagement by 200%. - Authored legal advisories for tax, startup and name, image and likeness practice… Show more - Designed and implemented firm's social media strategy, increasing its engagement rates by more than 80% on Facebook, Instagram and LinkedIn. - Developed analytics reporting process to inform firm leadership of social trends and competitor metrics. - Led LinkedIn and networking workshops for attorneys, promoting digital literacy across the firm and increasing attorney social engagement by 200%. - Authored legal advisories for tax, startup and name, image and likeness practice groups, generating client leads from the blog posts.

• Marketing Coordinator

  • Aug 2022 - Oct 2022

  Grand Rapids Metropolitan Area - Drafted social copy and planned digital posts across firm platforms. - Managed firm sponsorships with organizations across Michigan to boost community involvement. - Updated firm website and attorney bios for improved client experience.



Strangers No Longer

• Communications Specialist

  • Jun 2022 - Aug 2022

  Michigan, United States - Conducted outreach to Michigan leaders and state representatives to support organization's initiatives to advocate for the Drive S.A.F.E. Bills - Organized donations and mailings to maintain donor relationships



The Michigan Daily

• United States
• Newspaper Publishing
• 200 - 300 Employee

• Arts Digital Chair

  • Jan 2022 - May 2022

  Ann Arbor, Michigan, United States - Launched the Daily Arts Instagram profile, positioning the most-read college arts section in the country in the digital arena. - Spearheaded the section's digital strategy, generating more than 500 followers within the first three months of the Instagram launch. - Collaborated with the section's editors to generate social campaigns, executing ten themed series with writers and editors.

• Music Beat Writer

  • Mar 2019 - May 2022

  Ann Arbor, Michigan - Authored new music reviews, show coverage, artist interviews, and think pieces - Published stories in-print and online to readers across Washtenaw County

• Music Beat Editor

  • Dec 2020 - Dec 2021

  Ann Arbor, Michigan, United States - Oversaw 10 music writers, providing edits and professional development resources - Organized and led weekly beat-wide meetings to coordinate genre-diverse content - Assisted in the newspaper’s production, editing content across all five Arts beats



University of Michigan

• United States
• Higher Education
• 700 & Above Employee

• Sweetland Writing Consultant

  • Sep 2021 - May 2022

  Ann Arbor, Michigan, United States - Consulted with undergraduate students at The University of Michigan to improve their written assignments for classes, job applications, and graduate programs - Implemented inclusive consultation practices to support multilingual students and students with disabilities



University of Michigan Athletics

• United States
• Spectator Sports
• 300 - 400 Employee

• Storyteller Intern

  • Aug 2021 - May 2022

  Ann Arbor, Michigan, United States - Authored news stories highlighting current and former student-athlete accomplishments - Conducted interviews and research to produce NIL updates for alumni and donors - Created monthly newsletter outlining athletic department updates to program donors



Whoa, That's Fresh! Marketing & Publicity

• United States
• Musicians
• 1 - 100 Employee

• Public Relations Coordinator

  • Aug 2021 - Mar 2022

  - Created press releases and pitches for independent artists - Organized and delivered client media features - Managed company social media accounts, designed posts, and drafted copy

• Public Relations Intern

  • May 2021 - Aug 2021



FanLabel

• United States
• Music
• 1 - 100 Employee

• Marketing Intern

  • Oct 2021 - Dec 2021

  Birmingham, Michigan, United States - Drafted weekly newsletter sent to all FanLabel users, highlighting app features and new music - Spearheaded research and outreach to music industry influencers for brand partnerships



Lambert

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • May 2021 - Aug 2021

  Grand Rapids, Michigan, United States - Facilitated market research for CPG and Education & Social Impact clients - Developed and delivered pitches to regional and national media outlets - Authored bylines to execute reputation-building strategies - Created copy, designed posts, and managed social media accounts for education clients to boost summer programming and fall enrollment



St. Mary Student Parish

• United States
• Religious Institutions
• 1 - 100 Employee

• Hispanic/Latino Ministry Intern

  • Aug 2020 - May 2021

  Ann Arbor, Michigan, United States - Planned and led meetings with Michigan State Representatives to advocate for the Drive S.A.F.E. Bills - Coordinated parish-wide bilingual rosary for Our Lady of Guadalupe - Facilitated translations for documents and meetings to increase accessibility to parish resources and events