Kaitlin Laski

Marketing Associate at Girl Scouts of Greater Los Angeles
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Marketing Associate
      • Mar 2022 - Present

      Assisting with brand presence on online platforms, in-person and virtual events, and public relations for such a meaningful mission that builds girls of courage, confidence, and character, who make the world a better place. Assisting with brand presence on online platforms, in-person and virtual events, and public relations for such a meaningful mission that builds girls of courage, confidence, and character, who make the world a better place.

    • Marketing and Event Planning Professional
      • May 2020 - Present

      2023: - Sarah Sticklin: Reiki Master and Spiritual Coach - created landing pages for events. - Laina Florio: Life Coach and Yoga Teacher - website design and newsletter creation. - Coordinating for a private wedding; vendor management, day of logistics, and event design. - Kentwood Player's Theater Marketing Committee member and photographer. Past Clients: - Independent author of Filament City, Brien Friedman and Onsted Michigan Festival both involving heavy digital marketing plans and assistance in event strategy. - Graphic design, landing pages, and copy writing for Keller Williams of Cullman, AL. and Life Coach, Sarah Sticklin. Show less

    • United States
    • Events Services
    • 1 - 100 Employee
    • Event Producer
      • Aug 2021 - Dec 2021

      Planned and executed a 30 day long Halloween event in St. Louis, MO with Union Station, WalkUnited5K with United Way of Greater LA and the LA Rams at the new SoFi Stadium, and the Make A Wish Gala with Make A Wish of Tri-Counties and the LA Rams. Assisted in the planning and organization of Polar Express Experience at STL Union Station and Girls Inc. Wellness fair with Marina Del Rey Middle School and Headspace. Planned and executed a 30 day long Halloween event in St. Louis, MO with Union Station, WalkUnited5K with United Way of Greater LA and the LA Rams at the new SoFi Stadium, and the Make A Wish Gala with Make A Wish of Tri-Counties and the LA Rams. Assisted in the planning and organization of Polar Express Experience at STL Union Station and Girls Inc. Wellness fair with Marina Del Rey Middle School and Headspace.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Site Lead
      • Mar 2021 - Sep 2021

      Bringing my event production skills to help covid-19 vaccination sites run smoothly. Led four travel teams across the state of California to reach communities that would not otherwise have easy access to the vaccines. Bringing my event production skills to help covid-19 vaccination sites run smoothly. Led four travel teams across the state of California to reach communities that would not otherwise have easy access to the vaccines.

    • United States
    • Design Services
    • Event Producer
      • Nov 2019 - Apr 2020

      Floraloom is a full service event and floral design studio, partnering with local makers and artists to create unique company events, activations, and team outings of all sizes. As an artist myself, I enjoy working closely with the talented Founder and Owner, Colleen Monroe. Assisting with sales development and partnerships and creative marketing strategies as well helping bring the dream to life onsite at activations. Floraloom is a full service event and floral design studio, partnering with local makers and artists to create unique company events, activations, and team outings of all sizes. As an artist myself, I enjoy working closely with the talented Founder and Owner, Colleen Monroe. Assisting with sales development and partnerships and creative marketing strategies as well helping bring the dream to life onsite at activations.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Client Hospitality Manager
      • Jan 2020 - Mar 2020

      Managed client relations during a short 2-month contract with the post production of AT&T commercials. Contract would have been extended but the pandemic unfortunately started shortly after this project ended. Managed client relations during a short 2-month contract with the post production of AT&T commercials. Contract would have been extended but the pandemic unfortunately started shortly after this project ended.

    • United States
    • Marketing and Advertising
    • Account Executive
      • Jul 2018 - Nov 2019

      Worked closely with the automotive industry, specifically Hyundai and Genesis. Event coordinating and producing, analytical and strategic thinking, managed budgets, used data-capture technologies, maintained client relations, engaged with consumers, talent acquisition, worked closely with our partners such as the NFL, Simon Mall properties, local projects like Outfest, Fusion Fest, Topgolf, LA Chambers Orchestra, and more. Managed brain storm sessions with the creative team working to build content and onsite signage, graphics, and other digital assets. Show less

    • Marketing and Events Coordinator
      • Apr 2018 - Jul 2018

      Promoted to Marketing Coordinator within my first year, where I used my Event/Experiential Marketing background to leverage the Arcadia brand and refresh its events off-premise with our Sales Team, Retailers, Wholesalers, and Distributors. All while continuing to act as the current Events Coordinator for on-premise private parties, fundraisers, and musical performances. Working closely with brands and large groups such as Stryker, Biggby Coffee, Western Michigan University, Motorhead (the band) Road Crew craft beer, Kalamazoo River Valley Trails, Downtown Kalamazoo Inc., Parks & Recreation, Michigan Farmers, etc. Smaller parties included weddings, rehearsals, receptions, birthdays, and holiday parties. Worked with artists to put Arcadia on the Art Hop map, Kalamadoodle, Geeks Who Drink, Kalamazoo Odyssey, Pitch Zoo, and more to bring an experience to the venue. Oversaw and managed the social media coordinator and the music coordinator, and later the new event coordinator. Show less

    • Event Coordinator & Marketing Assistant
      • Jul 2017 - Jul 2018

      Created logistical plans, designed marketing materials and recruited and trained volunteers and staff for private parties, festivals, and charitable events. Working closely with brands and large groups such as Stryker, Biggby Coffee, Western Michigan University, Motorhead (the band) Road Crew craft beer, Kalamazoo River Valley Trails, Downtown Kalamazoo Inc., Parks & Recreation, Michigan Farmers, etc. Smaller parties included weddings, rehearsals, receptions, birthdays, and holiday parties. Strategizing and designing all marketing materials with the Marketing Coordinator using Photoshop. Managing schedules for onsite parties, offsite events, food truck events, and brewery tours. Re-defined the way the staff communicated and ran events with new educational materials and schedule books. Show less

    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Campus Lead
      • Feb 2017 - Jun 2017

      A Silicon Valley start-up that made its way to over 150+ college campuses eventually landing at Western Michigan University. It is a delivery app based off the mantra “Delivery by Friends, For Friends”. A guerilla marketing/brand ambassador initiative to increase downloads, receiving 250+ a week. Within 1 month, I was promoted to campus lead where I led team meetings, delegated tasks, increased brand partnerships and relations within the community on campus and off, and created the team schedule. Show less

    • United States
    • 1 - 100 Employee
    • Event Assistant
      • Sep 2016 - Feb 2017

      Recruited out of my previous job with the city to assist managing the internship program and oversee the execution of events. Planned large community events such as the Kalamazoo Holiday Parade and News Years Fest as well as smaller private events such as charity galas and casino nights. Practiced cold-calling, created sponsorship campaigns, recruited and trained volunteers, worked closely with vendors, venues, photographers, and videographers, built raffle prizes and baskets, maintained relations with the City of Kalamazoo, Downtown Kalamazoo Inc., and Western Michigan University. Show less

    • United States
    • Government Administration
    • 200 - 300 Employee
    • Event Aide
      • May 2016 - Oct 2016

      My first paid-job for events specifically. I had planned several events prior through school organizations, but it wasn’t later until I found I had a true passion for Event Planning and Marketing. This job validated my decision to switch over from the health field. Working for the city of Kalamazoo I maintained relations with other city government officials, and partners such as Downtown Kalamazoo Inc. and the Growlers baseball team, as well as many after-school programs. Designed marketing materials, planned and executed family-friendly events, recruited volunteers and trained them, and stepped in as a substitute camp counselor. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • History Department Secretary
      • Sep 2013 - Apr 2016

      Worked closely with professors, teacher assistants, and the office staff. Assisted with administration tasks such as filing, organizing, sorting mail, guiding students, and cleaning. Helped with event management for the National History Day competition. Created social media content and managed the information email address. Worked closely with professors, teacher assistants, and the office staff. Assisted with administration tasks such as filing, organizing, sorting mail, guiding students, and cleaning. Helped with event management for the National History Day competition. Created social media content and managed the information email address.

Education

  • Western Michigan University
    Bachelor of Business Administration - BBA, Marketing, Event Management, Economics, and Spanish
    2013 - 2018

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