Executive Producer - SPORT

• May 2022 - Present

District Manager

• Jan 2017 - Present

I am an Independent Consultant and District Manager with Arbonne International, a role I take on as a personal project on a part-time basis. The company is a MLM Social Marketing business within the beauty / health & wellness industry and my business is currently operating in UK, USA, Canada, Australia, New Zealand, Taiwan and Poland. I coach and manage a global team of consultants to meet specific sales targets through customer lead generation and retention, group presentations, online events via Zoom/Skype and one on one consultations with clients. As there are no physical shopfronts in this style of retail business, strong negotiation and influencing skills are imperative to the success against not only my personal KPIs, but that of my team in order to commercialise on ROI and generate healthy commission salaries. I develop tailored sales strategies for each international market against forecast targets; including CRM and digital marketing campaigns through Sales Force, social media websites and applications. Show less

Head of Customer

• Oct 2019 - Oct 2021

Marketing Manager

• Jun 2019 - Sep 2019

Responsible for the Marketing and Ticket Sales campaigns for RFL central events and club fixtures in line with the company’s streaming and broadcast schedule. Hosts regular meetings with both internal and external stakeholders to assess and monitor customer trends. Frequently engages with other sporting NGBs and events to ensure the RFL’s marketing and fan engagement offering is continuously improving. Delivers accurate reporting on attendance, viewing and ticket sales weekly to ensure the KPIs and progress are embedded both within the RFL and externally. Works with Women’s Super League, Championship and League 1 teams to enhance their customer database and match day sales through loyalty initiatives. Executes game day operational tasks at rugby league major events including, but not limited to, Sports Presentation, game day management and risk limitation. Manages the group and affiliate ticketing team and leads the creation of fully integrated, creative campaigns across owned and paid media channels. Selected Contribution• Increased collaboration with the Championship saw attendance figures in 2019 surpass the total season attendance from 2018 with only 16 of 27 rounds being played.• Appointed as the Head of Marketing/Brand for Women’s Super League to manage all elements of marketing, PR and brand identity within this rapidly growing competition. Show less

Club Marketing & Business Operations (CMBO) Manager

• May 2016 - Jun 2019

Responsible for driving best practice and innovation across the 37 teams in the SLE, Betfred Championship and League 1, with a primary focus on growing fan databases and enhancing personalisation of digital content to customer segments within each club. Worked with teams to increase paid ticket sales and fan experience within stadia; focusing on fan relationship management and retention, consumer profile insights, ticket sales, marketing and digital engagement. Appointed as the direct liaison between the RFL and its UK and international clubs on issues ranging from Compliance and Operations through to Marketing and Communications. Responsible for coordinating the central services delivery to all clubs, working as a team with multiple internal departments as well as external agencies to manage the distribution of weekly analysis reports. Collaborated with internal and external contacts to create and deliver marketing and digital content and collateral; which form part of consistently branded central and team specific campaigns. Constantly worked across internal Marketing, Ticketing, Data and Insight, Communications, Artwork and Commercial departments, developing a sound understanding of their needs whilst eagerly improving my knowledge and technical capabilities in each of these areas.• Recruited as the Marketing and Fan Engagement Expert for the RLWC 2021 International Development Program to tour Jamaica; sharing best practice and gathering footage for marketing collateral, ensuring alignment between RFL/World Cup strategic and customer goals.• Worked with the Senior Artworker on the brand refresh and game-wide implementation of the RFL’s ‘GB Lions 2019’ and ‘Enjoy the Game’ campaigns.• Developed targeted CRM strategies as part of the Data Warehouse Club Project to deliver a 20% match day attendance increase YOY 2016 to 2017 and increased loyalty retention of members for 2018. Show less

Marketing Executive, Super League (Europe) Limited

• Nov 2014 - May 2016

Report directly to the Marketing Director and Marketing Manager on Super League specific marketing campaigns in line with the strategic directions set by the General Manager of Super League. I work as the Marketing Account Manager for all Super League Clubs based in the North West region of the UK, responsible for maximising growth in sales for local fixtures and major events; and increasing the visibility of Super League within the sports market. Furthermore, I liaise with our commercial partners, servicing their corporate arrangements and developing promotional strategies to tie in with our various events throughout the Super League season.Achievements• Marketing Executive for Rugby League Rocks. This was a brand new event format used for the launch of the 2015 RFL season. I was responsible for the promotion of the event, Over 800 fans attended the first event and it has been granted approval to continue for next year at a larger venue with an increased budget.• Achieved a record crowd at 2015 Season Opener. I worked with the host Club on various promotional strategies to boost sales for this game and enhance their fan experience, resulting in their best crowd attendance in over a decade. • World Club Series 2015 Marketing and Sports Presentation Coordinator. I had the privilege of working on this campaign and designing not only the marketing collateral but coordinating the entertainment schedules for the three games in the series. The series was a commercial success for Super League and its partners and dates are now being discussed for another Series in 2016. Show less

Marketing Lead - 2015 First Utility Super League Grand Final

• May 2015 - Oct 2015

For the first time ever, the pinnacle of the Super League season was watched by a crowd of 73,512 at Old Trafford. TV audience of 512,700 on SKY Sports. I was the Marketing Lead for this event responsible for the design sign-off of the campaign and ensure a sell-out was achieved. This goal was reached through the use of a mix of digital marketing, CRM and print. Working on this campaign allowed me to further enhance my Marketing skills across various platforms through the use of these channels. I was very fortunate to work with a great team who were all equally driven to achieve the sales target. We sold out the 2015 Grand Final one week prior to the event which lead to fantastic viewing figures. Show less

Marketing Lead - Magic Weekend 2015

• Jan 2015 - May 2015

Winner of Best Event in the North-East by The Chronicle, I worked with our stakeholders to develop the campaign and wholly managed the marketing for the event. This was my first time working on the Magic Weekend event which took place outside our typical demographic region in Newcastle.It was our most successful Magic weekend to date and our most successful campaign, resulting in the largest attendance in the event's history, 67,788. I also assisted the Marketing Manager on the event weekend to execute the Sports Presentation. Show less

PA to Blake Solly, General Manager Super League (Europe) Ltd

• Jul 2014 - Nov 2014

Provided full secretarial support and discretion for meetings, including drafting agendas, collating briefing documents, taking accurate minutes and ensuring appropriate follow up action is tasked promptly.Furthermore, this role also included the review and action correspondence on behalf of the General Manager as well as the management of travel and accommodation arrangements for the General Manager and Executive level staff. I work well independently but had a strong desire to work as part of the wider Marketing team which allowed me to assist in several RFL events. Achievements • Assisted the Events Team with the organisation of the ‘Eve of the Final’ Challenge Cup Dinner – August 2014• Assisted the Sponsorship Team with the organisation of the First Utility Player Day in Warwick – August 2014• Organised the 2014 Partners Day at Media City UK – September 2014• Organised the 2014 Grand Final Press Launch at Old Trafford – October 2014• VIP Host 2014 Grand Final at Old Trafford – October 2014• Account Manager for the implementation of the Elms Marketing contract for Super League and Championship Numbers and Letters contract Show less

Executive Assistant to Deputy Secretary

• Jan 2013 - Jul 2014

Provided Executive Level support to Deputy Secretary. This Office is the largest within the Department covering a vast range of Australian Government portfolio issues. Responsibilities include diary management, booking travel, communication/PR strategy development, event management and interdepartmental liaisons. Achievements • Coordinated the 2013 Departmental Strategic Planning Day • Coordinated the Senior Executive Staff 2013 Conference for staff reporting directly to the Deputy Secretary • Prepared speeches and briefing packs for the Deputy Secretary on a regular basis and liaised with the National Communiucations team to carefully monitor appropriate media releases • As an active member of the DIBP Social Club, coordinated the 2013 Trivia Night, raising $22,000 for the ACT Boundless Playground Charity • Recruit sponsors for special events through cold calling and face to face meetings • Frequently arranged both domestic and international travel for the Deputy Secretary and often was required to change travel plans at a moment’s notice • Chair regular meetings with subordinate EAs to discuss current issues and conduct training Show less

Marketing & Events Coordinator

• May 2008 - May 2013

Coordinated all Club social, fan-based and corporate functions in accordance with budget guidelines. Lead and manage event teams both small and large, these also included producing written event reports and giving directions to external service providers. Liaise frequently with major corporate partners of the Club, servicing the benefits of their corporate arrangements. During this time, the Club’s strategic focus was to increase membership revenue and data capturing. This enabled me to work frequently with CRM systems and to assist with membership and ticketing sales during the pre-season sales period. Achievements • Successfully, and single-handedly, coordinated the Canberra Raiders 30th Anniversary Gala Ball with 720 guests. This was the largest corporate event the Club has hosted in its history. This is in addition to the fortnightly game-day events I coordinated for the Club Chairman and the monthly social events for our Sponsors, our Players and their families. • Sought $125K in Sponsorship revenue for Season 2012 and was the sole contact for 10 sponsorship accounts including McDonald’s Corporation Australia and Crust Gourmet Pizza. I also attracted 16 new Corporate Suite and Open Box Clients for Season 2012. This was not a requirement of my role but I was very keen to learn from the Sponsorship Manager and was proud of this achievement. • Delivered each event under-budget which was a deliverable KPI • Liaised frequently with the NRL Headquarters and local charities to coordinate Game Day Special Functions including the Charity ‘Women In League’ Rounds • Implemented the Canberra Raiders 2011-2012 Welfare and Education model for all club players and personnel. I was the only female ambassador on the Canberra Raiders/NRL Welfare and Education Committee. •• Co-Hosted the Canberra Raiders weekly online television show, ‘Raiders-TV’. Show less