Kaisa Laakso
Sr. Growth Marketing & SEO Consultant at Genero – The Growth Marketing Co.- Claim this Profile
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English Professional working proficiency
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Finnish Native or bilingual proficiency
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Swedish Limited working proficiency
Topline Score
Bio
Sofia Wilson
I worked with Kaisa in the same digital marketing team at Genero for over two years. Kaisa is an experienced and highly competent professional with strong technical skills and a deep understanding of analytics and strategy. Kaisa considers matters from a long term perspective, and her decisions are always data based and actions carefully planned. Kaisa was a huge asset for our team, not only for her technical competence, but also because she is a great person to work with. She has an unique inspiring way of thinking, and she brings up tons of new ideas. If you need an intelligent and a highly committed expert with exceptional skills in SEO, conversion optimising or analytics, Kaisa is the right person.
Sofia Wilson
I worked with Kaisa in the same digital marketing team at Genero for over two years. Kaisa is an experienced and highly competent professional with strong technical skills and a deep understanding of analytics and strategy. Kaisa considers matters from a long term perspective, and her decisions are always data based and actions carefully planned. Kaisa was a huge asset for our team, not only for her technical competence, but also because she is a great person to work with. She has an unique inspiring way of thinking, and she brings up tons of new ideas. If you need an intelligent and a highly committed expert with exceptional skills in SEO, conversion optimising or analytics, Kaisa is the right person.
Sofia Wilson
I worked with Kaisa in the same digital marketing team at Genero for over two years. Kaisa is an experienced and highly competent professional with strong technical skills and a deep understanding of analytics and strategy. Kaisa considers matters from a long term perspective, and her decisions are always data based and actions carefully planned. Kaisa was a huge asset for our team, not only for her technical competence, but also because she is a great person to work with. She has an unique inspiring way of thinking, and she brings up tons of new ideas. If you need an intelligent and a highly committed expert with exceptional skills in SEO, conversion optimising or analytics, Kaisa is the right person.
Sofia Wilson
I worked with Kaisa in the same digital marketing team at Genero for over two years. Kaisa is an experienced and highly competent professional with strong technical skills and a deep understanding of analytics and strategy. Kaisa considers matters from a long term perspective, and her decisions are always data based and actions carefully planned. Kaisa was a huge asset for our team, not only for her technical competence, but also because she is a great person to work with. She has an unique inspiring way of thinking, and she brings up tons of new ideas. If you need an intelligent and a highly committed expert with exceptional skills in SEO, conversion optimising or analytics, Kaisa is the right person.
Credentials
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Google AdWords certification - display advertising
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Google AdWords certification - search advertising
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Google AdWords certification - video advertising
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Google Analytics Individual Qualification
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Inbound Marketing Certification
HubSpot
Experience
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Genero – The Growth Marketing Co.
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Finland
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Advertising Services
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1 - 100 Employee
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Sr. Growth Marketing & SEO Consultant
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Jan 2022 - Present
At Genero I'm working with Growth marketing strategies, ideas, planning, consulting and problem solving.- Digital marketing strategy & content marketing campaigns: KPIs, channels, media budgets, content planning, ideas, landing page optimization & growth project planning.- Search engine optimization (SEO): SEO strategy, ideas, content planning. landing page optimization & SEO project planning.Tools & channels I usually work with:- Google Analytics, Data studio, SEMrush, Screaming Frog, Search Console, Keyword Tool, CMS (Wordpress, Shopify etc.), Google Sheets & Slides, Project management tools- Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, Google Ads Search, Discovery, Display, Youtube & Email marketing
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Senior Growth Hacker
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Aug 2017 - Jan 2022
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Senior SEO & Conversion Strategist
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Jul 2015 - Aug 2017
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Search & Social Media Specialist
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Nov 2012 - Jun 2015
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Online Technical Specialist
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Feb 2011 - Jun 2012
Main tasks: SEO, Web Analytics, Community Management, Digital Marketing, CMS (SharePoint)At Microsoft I worked with social media (Facebook, Twitter, Youtube) implementation, content planning and community management and driving and analyzing website conversions and traffic. I also worked with SEO actions and updated and created content to websites. Main tasks: SEO, Web Analytics, Community Management, Digital Marketing, CMS (SharePoint)At Microsoft I worked with social media (Facebook, Twitter, Youtube) implementation, content planning and community management and driving and analyzing website conversions and traffic. I also worked with SEO actions and updated and created content to websites.
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Solita
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Finland
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IT Services and IT Consulting
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700 & Above Employee
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Technical Communication Trainee
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Aug 2010 - Nov 2010
Main tasks: Marketing Material, Instructions for Software and CMS, Intranet- and Wiki-system evaluations, Guide for Usability Main tasks: Marketing Material, Instructions for Software and CMS, Intranet- and Wiki-system evaluations, Guide for Usability
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Vattenfall
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Sweden
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Utilities
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700 & Above Employee
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Land Use Agreements
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Mar 2008 - Dec 2009
Main tasks: Management and archiving Land Use Agreements and customer service. Main tasks: Management and archiving Land Use Agreements and customer service.
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Marketing Entrepreneurship
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Aug 2005 - Dec 2007
Main tasks: Marketing Entrepreneurship, Marketing Campaigns, Project management, Team building, Digital media, Graphic design Main tasks: Marketing Entrepreneurship, Marketing Campaigns, Project management, Team building, Digital media, Graphic design
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Education
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2021 - 2022
Berghs School of Communication
Digital marketing professional, Digital Communication and Media/Multimedia -
2012 - 2013
Google Ads Academy
Adwords Academy in collaboration with Google, Digital Marketing -
2010 - 2010
Tampere University of Applied Sciences
Technical communication, Documentation, Instructions, Usability, Digital media, HTML, writing skills in English -
2004 - 2007
Tampere University of Applied Sciences
Bachelor of Information Technology, Entrepreneurship, Marketing, Project management, Information Technology, Digital media
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