Kaisa Hoikkala

Creative Planner at Mainio Clothing Oy
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Contact Information
us****@****om
(386) 825-5501
Location
Helsinki, Uusimaa, Finland, FI
Languages
  • Finnish Native or bilingual proficiency
  • English Full professional proficiency
  • Swedish Professional working proficiency
  • German Limited working proficiency
  • Japanese Elementary proficiency
  • Italian Elementary proficiency

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Experience

    • Finland
    • Design
    • 1 - 100 Employee
    • Creative Planner
      • Aug 2018 - Present
    • Brand Specialist
      • Nov 2017 - Jul 2018

      Brand Communications, PR and Visual Marketing. Community Development and Social Media Strategy. Sustainability and Consumer Insight. Brand Communications, PR and Visual Marketing. Community Development and Social Media Strategy. Sustainability and Consumer Insight.

    • Real Estate
    • 1 - 100 Employee
    • Visual Storyteller
      • Apr 2016 - Oct 2016

      Create visual stories of customer brands. Seek and cherish the aesthetic of everyday things. Take the path, turn the stone, and see for yourself. Curious Mind | Creative Designer | MA with multidisciplinary education | Fashion | Visual Storytelling | Customer Experience | Design | Branding | Concept Design | Social Media | Portfolio available in high res upon request | Portfolio available in SlideShare: http://www.slideshare.net/KaisaHoikkala/hoikkala-kaisa-portfolio-2016-61392716 Show less

    • Finland
    • Design Services
    • 1 - 100 Employee
    • Marketing Communications
      • Jun 2015 - Dec 2015

      Marketing Communications project for Mifuko: - Brand communication development - Strategic and visual planning, creative content roadmap for marketing - Extending, renewing and moderating social media, engagement of audiences in dialog - Design and narrative for social media (FB, IG June-Dec and Pinterest, Twitter Sep-Dec) - Complete overhaul of website copy and structure - Visual styling of photoshoot for print and web - Visual styling and shooting photographs for social media use Requirements: Visual and verbal storytelling skills – attention to detail – independent content production – styling skills – deep understanding of brand identity – following news and media Achievements: IG followers 350% – new resellers – consumer engagement Learnings: Digital strategy – market research – branding – Fair Trade practices and requirements – photoshoots – basics of Drupal CMS – basics of social media statistics Feedback: Good feedback for creating meaningful and excellent-quality content – Ability to work independently – Good attitude and genuine enthusiasm – Willing to take on diverse tasks Proficiencies: Creative work in brand communications – digital content and publishing channels Show less

    • Finland
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Designer and Project Assistant
      • May 2012 - Apr 2015

      Designer, project assistant, coordinator - Visual identity design (excluding logo) - Design and craft of unique handmade textiles for private and enterprise customers - Plans and proposals for product, material and color design - Contractor lookup, offer requests, orders and negotiations - Customer communications, offers, personal service and project progress reports Requirements: Negotiation, coordination and interaction skills – knowledge and understanding of materials and colors – creative problem solving – attention to detail – teamwork skills Achievements: Co-coordinating and documenting projects of varying scale – designing Innofabri visual identity and stationery (excluding logo) – designing unique textiles Learnings: Project management – interior and lighting design principles and practices – routines for offers and orders – construction permit practices – understanding of hands-on work on-site Feedback: Good attention to details – systematic and patient research attitude when preparing proposals – understanding customer´s viewpoint – participating in on-site work Proficiencies: Assistant designer in interior design projects – project communications and coordination – negotiations with private and enterprise customers – product design (textiles) Show less

    • Finland
    • Retail Apparel and Fashion
    • Salesperson
      • Apr 2012 - Jun 2012

      Personal customer service and sales work. Store and window displays. Personal customer service and sales work. Store and window displays.

    • Uganda
    • International Trade and Development
    • 1 - 100 Employee
    • World Traveler
      • Dec 2011 - Jan 2012

      Traveling in Kenya and Tanzania Traveling in Kenya and Tanzania

    • Finland
    • Restaurants
    • 1 - 100 Employee
    • Store Manager
      • Jan 2010 - Dec 2011

      Store Manager - Diverse design, visual styling and customer service tasks in Moko interior and lifestyle store - Visual marketing of Moko´s brand through continuous development, design, styling and execution of visual displays and the appearance of the store - Content production and moderating social media (FB) - Inventory accounting, submitting orders - Personal customer service and sales work Requirements: Understanding individual customer needs and aspirations – creative problem solving – strong sales initiative and experience – personal view and understanding of colors, materials and interior trends – mastering store collections and product range – familiarity with Moko´s brand – personal and expressive visual language Achievements: Creating and maintaining inspiring and memorable customer experiences – aesthetic and creative store appearance – ensuring an element of surprise and new adventures also for the frequent customer – considerate and attentive personal customer service Learnings: Understanding lifestyle and interior design thinking – creating spaces with a meaning – visual and verbal communicating conceptions, moods and impressions – mastering large store space entity – inventory accounting – buying and submitting orders Feedback: Beautiful and inspiring visual displays – excellent customer service insight – fluent and effortless customer service skills based on strong experience – excellent visual skills Proficiencies: Visual marketing and store managing – visual styling – personal customer service and sales Show less

    • World Traveler
      • Sep 2009 - Nov 2009

      Traveling in Kenya, Tanzania, Uganda and Rwanda Traveling in Kenya, Tanzania, Uganda and Rwanda

    • Finland
    • Retail
    • 700 & Above Employee
    • Salesperson
      • Jan 2006 - Aug 2009

      Personal sales work and customer service for demanding customers at ladies boutique wear department Personal sales work and customer service for demanding customers at ladies boutique wear department

    • Austria
    • Retail Apparel and Fashion
    • 400 - 500 Employee
    • Salesperson
      • Jan 2004 - Aug 2005

      Personal customer service and sales work selling high quality fashion products to demanding customers. Taking care of store and window displays following company standards and visual merchandising themes together with colleagues. Summer work and part time work while studying. Personal customer service and sales work selling high quality fashion products to demanding customers. Taking care of store and window displays following company standards and visual merchandising themes together with colleagues. Summer work and part time work while studying.

    • Norway
    • Retail
    • Salesperson
      • Jun 1999 - Feb 2003

      Selling high quality quality classic ladies wear while studying fashion design at the University of Art and Design (Summers full time, other months part-time). Personal customer service and sales work. Taking care of store displays together with colleagues. Selling high quality quality classic ladies wear while studying fashion design at the University of Art and Design (Summers full time, other months part-time). Personal customer service and sales work. Taking care of store displays together with colleagues.

Education

  • Taideteollinen korkeakoulu - Konstindustriella högskolan
    Master of Arts, Fashion Design
    2001 - 2008
  • Musashino Art University
    Fashion Design, Textile Design
    2003 - 2003
  • Helsingin kauppakorkeakoulu
    Marketing, Excellent
    2001 - 2002
  • Taideteollinen korkeakoulu - Konstindustriella högskolan
    Bachelor of Arts, Fashion Design
    1997 - 2001
  • University of Helsinki
    Art History, Cultural Anthropology, Japanese Studies
    1994 -
  • Keski-Savon Musiikkiopisto (Music Institute)
    Diploma, Music Institute level, Major: Violin, Other: Piano, Music Theory and Solfège

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