Experience

Synergate GmbH

• Germany
• Business Consulting and Services
• 1 - 100 Employee

• Founder & Managing Partner

  • Mar 1999 - Present

  Dortmund Area, Germany Digital Transformation Consulting for International Companies & Investors provided by Senior Expertise Consultants only



Waverley

• United Kingdom
• Construction
• 1 - 100 Employee

• Co-Founder Marketing & Sales

  • Sep 2021 - Dec 2022

  Berlin, Germany



VisBricks

• Business Development & Special Advisor to the Founder

  • Oct 2016 - Aug 2020

  VisBricks provides Personalized Video Technology for highly targeted video advertising and marketing. The current major business case ViRA is addressing targeted consumer audiences by leveraging small business structures at high scale.



Wunschfutter GmbH

• Germany
• Manufacturing

• Founder & CEO

  • Mar 2011 - Mar 2019

  Dortmund Area, Germany Disrupting pet food business Wunschfutter provides high-class custom-made dog food with home delivery.



McKesson Europe AG

• Germany
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Digital Strategy Consulting

  • Jun 2013 - Jun 2016

  Europe Development of a digital marketing concept for Group Marketing and the IT Board // Celesio / McKesson provides medical supplies in 9 European countries with around 50,000 pharmacies and hospitals from over 100 wholesale branches every day. In addition, 1,900 of their own presence pharmacies in five countries (Great Britain, Ireland, Belgium, Sweden and Italy) and 6,900 partner and brand partner pharmacies. Development of software architecture for a scalable marketing / IT infrastructure… Show more Development of a digital marketing concept for Group Marketing and the IT Board // Celesio / McKesson provides medical supplies in 9 European countries with around 50,000 pharmacies and hospitals from over 100 wholesale branches every day. In addition, 1,900 of their own presence pharmacies in five countries (Great Britain, Ireland, Belgium, Sweden and Italy) and 6,900 partner and brand partner pharmacies. Development of software architecture for a scalable marketing / IT infrastructure (Marketing Workbench) for 12 countries in Europe with the goal of integrating CRM, Loyalty and e-commerce in a platform solution, support in the technical selection and control of the realization partners. Requirements management and professional support for the project as Special Matters Expert (SME) in the pilot countries Ireland, Sweden and Italy Show less



Bayer

• Chemical Manufacturing
• 700 & Above Employee

• Digital Marketing Consulting

  • Aug 2003 - May 2013

  Leverkusen, North Rhine-Westphalia, Germany Building an international CRM platform for Bayer Diagnostic Imaging on the international distribution of specialist content with automated translation mechanisms. Supervision of the introduction to South Korea, Turkey, Germany and Austria.Conception for the renewal of consumer care marketing including digital campaign management and multi-channel communication in PolandProject lead for implementation of the Dialog Marketing CRM platform for Bayer Diabetes Care Germany with 1.5m patients in… Show more Building an international CRM platform for Bayer Diagnostic Imaging on the international distribution of specialist content with automated translation mechanisms. Supervision of the introduction to South Korea, Turkey, Germany and Austria.Conception for the renewal of consumer care marketing including digital campaign management and multi-channel communication in PolandProject lead for implementation of the Dialog Marketing CRM platform for Bayer Diabetes Care Germany with 1.5m patients in database within 5 years (starting with 30k).Management and controlling of service partners for database, call center, lettershop, scanning & document services, internet, advertising agency and central marketing.Interface and process management for SAP and Siebel implementation Show less



HP

• Azerbaijan
• Online Media

• Customer Relationship Management Consultant

  • Dec 1998 - Jul 2003

  Böblingen, Baden-Württemberg, Germany Analysis of the electronic end customer contact points in the German market. Creation of a specification. Transfer to a specification for the conception and the establishment of the email response management as well as implementation of the quality standards and integration of the European and American support structures. Evaluation for the integration of contact management processes into existing CRM software structures.Potential analysis and structure of the new business area ‘HP Digital… Show more Analysis of the electronic end customer contact points in the German market. Creation of a specification. Transfer to a specification for the conception and the establishment of the email response management as well as implementation of the quality standards and integration of the European and American support structures. Evaluation for the integration of contact management processes into existing CRM software structures.Potential analysis and structure of the new business area ‘HP Digital Workplace Services’. Analysis of the competitive situation, benchmarking, key account acquisition and development of the marketing concept for the holistic major customer address in EMEA.Operation of indirect sales structure in the contractually unbound partner channel for Commercial Products & Services. Building an external sales organization for HP Germany (Hardcopy Extended Sales Force) Show less