Director Product Marketing and User Experience

• Apr 2023 - Present

In this role, I've transformed how our business thinks about their customers by driving business growth through data-driven marketing and audience strategy based on a global customer base within our Customer Data Platform (CDP). To this effect, I developed a segmentation study of the entire customer base delivering deep profiles, insights, and go-to-market strategy. I identified gaps and educated the organization around marketing operations and measurement/attribution best practices. Working primarily across IMG events (Barrett-Jackson, Hyde Park Winter Wonderland, Miami Open), On Location, and PBR. Member of the group's leadership team and reports to the SVP, of Digital Growth (CDP)Managing a cross-functional team of 4 (User Research, Program Management, and Lifecycle Marketer) Show less

Sr Manager Product Marketing and User Experience

• May 2022 - Apr 2023

While spearheading product positioning, audience and marketing strategy, and customer insights for the CDP, I achieved high-value audience growth. I directed actionable go-to-market strategies and utilized data products and services by building pitch and insights decks, case studies, infographics, and whitepapers.Some of my key contributions were launching the first-ever company data blog. I developed sequential approval workflows across partners and internal stakeholders. As a result, I standardized the regulatory approvals and checks for a global public company eliminating the need to oversee the process each time. Managing cross-functional team members (User Research, Product Design, Program Management) Show less

Product Marketing Manager|Endeavor Digital|E-Learning & On Location

• Feb 2021 - May 2022

Here, I drove product success by spearheading product marketing decisions. To this accord, I led user research, analyzed the target customer base, and identified potential opportunities to analyze the market response for a new product. One of my key contributions in this role was enhancing a VIP user experience by working on the On-Location app that provided concierge-like services to users during tentpole events, like the Super Bowl and March Madness.

Digital Marketing Director

• Jun 2019 - Feb 2021

Here, I spearheaded marketing strategy for sports and fashion streaming platforms, namely RidePass & New York Fashion Week. My key contribution in this role is leading smooth cross-functional collaboration amongst the paid media (agency and internal media buying team), the creative team, and analytics for RidePass by establishing communication workflows. As a result, I drove 105% YoY growth.

Senior Manager of Strategic Planning|Audience Science

• Aug 2017 - Dec 2018

In this role, I directed effective media plan execution for key partners, such as Nickelodeon, Nick Jr & Retail, BET, and Paramount Network by strategizing first-party audiences and utilizing first-party data and analytics tools. My key contribution in this role is increased awareness for a new preschool property called Sunny Day for Nickelodeon by 76% and action intent by 8 points by deriving an optimized combination of TV, Social, Audio, and Video media using EMarketer.Furthermore, drove the company’s objective of improving tune-ins and streamlined the process of quantifying the behavioral metrics by building individual platform reporting benchmarks for different campaigns. Consequently, I was able to compare the performance against set benchmarks hence creating opportunities for quantifying metrics.Leveraged the following marketing channels: Social (Facebook, Instagram, Snapchat, Twitter, Pinterest, YouTube)Programmatic display and video (DBM/Brightroll)Audio (Pandora/Spotify)SEM (Google Search)Programmatic Digital OOH (Vistar/ Clear Channel)TV (Addressable/DDL/VOD/Local/Cluster) On-Channel Promotions (Viacom owned and operated networks) Show less

Manager of Strategic Planning | Audience Science Group

• Nov 2016 - Aug 2017

Manager of Innovation and Custom Product

• Jan 2016 - Nov 2016

In this role, I propelled innovation goals by connecting high-value global client companies with innovative start-ups and small technology companies to capitalize on emerging trends and cutting-edge technological innovations in the industry through identifying opportunities for strategic partnerships and synergetic alliances.Clients include Mondelez, Heineken & the NBA.

Digital Media Manager

• Jun 2013 - Nov 2016

In this role, I led media optimization by executing multi-channel media strategies for clients, like Microsoft, Sprint, and Yahoo. I identified the best platform for each brand by utilizing EMarketer and conducting meetings with the ad sales team on the cost and strategy regarding the target audience.One of my key contributions in this role is executing a Publicis “One Award” Global Winner campaign for Microsoft against Apple products during Black Friday by collaborating with the media partner, negotiating the budget, managing the insertion orders, and securing client approval. Show less

Associate Display Strategist

• Feb 2012 - May 2013

In this role, I led successful digital media display initiatives by utilizing analytics and brand KPIs for 10+ LVMH Fashion and Beauty Brands, including Marc Jacobs, Louis Vuitton, Dior, and Bulgari. In this role, I led successful digital media display initiatives by utilizing analytics and brand KPIs for 10+ LVMH Fashion and Beauty Brands, including Marc Jacobs, Louis Vuitton, Dior, and Bulgari.

Sports Marketing Intern

• Aug 2011 - Feb 2012

• Assist in brand development of individual sponsors at sporting events • Create synergy between UConn and sponsors through innovative strategies • Coordinate interns schedules and activities to facilitate the fulfillment of sponsorship banners and advertisements • Assist in brand development of individual sponsors at sporting events • Create synergy between UConn and sponsors through innovative strategies • Coordinate interns schedules and activities to facilitate the fulfillment of sponsorship banners and advertisements

Brand Ambassador

• Oct 2009 - Dec 2011

• Participating in promotional sampling by introducing new products and reinforcing the brand position of an existing or new product • Assisting in special event production to promote various products by our clients including Dunkin Donuts • Developing market field research through experiential marketing • Enhancing relationships between the brand and the consumers using customer service and relationship building • Participating in promotional sampling by introducing new products and reinforcing the brand position of an existing or new product • Assisting in special event production to promote various products by our clients including Dunkin Donuts • Developing market field research through experiential marketing • Enhancing relationships between the brand and the consumers using customer service and relationship building

Model Development Intern

• Jun 2011 - Jul 2011

• Strategized with team of five interns to create innovative enhancements to IMG’s marketing properties; presented findings to key department leaders • Successfully navigated fast paced environment while interacting with photographers, models, corporate representatives on a daily basis to promote and support new marketing models • Developed deep understanding of NYC local markets and geographic sites in order to coordinate schedules for marketing test shoots • Assisted young models with marketing strategies with marketing strategies utilized through websites and portfolios • Invited to continue employment at the end of the Summer Show less

Marketing Intern

• Dec 2010 - Jan 2011

• Contacted local newspapers and magazines for media coverage and secured an article write-up in San Diego Magazine Website • Created and implemented a link exchange program which increased links by 100 links • Designed and created newsletter content material for email marketing campaigns in Constant Contact • Developed a market research survey used at the local Farmer’s Market, where cookie promotions and selling occurred once every week • Researched and contacted potential customers in specified target markets by organizing customers in Constant Contact • Evaluated and re-engineered the existing marketing plan by identifying new target markets and helped develop marketing implementation plans • Updated marketing menu to be distributed to hotels, wedding planners, and other future clients • Secured a product presentation for 30 top Orange County wedding planners Show less

Assistant to the President of GLL and Minor League Commissioner

• May 2008 - Aug 2010

Administrative Responsibilities: - Administered checks to pay umpires around the league (2008) -Informed/Contacted sportsmanship and all-star players (2009) -check ins and set ups for little league camps Technical Responsibilities: -Scoreboard technician/ pitch counter for divisional tournament games - Set up sound equipment and scoreboard for divisional tournament games -Batting Cage operator for practices and camps Administrative Responsibilities: - Administered checks to pay umpires around the league (2008) -Informed/Contacted sportsmanship and all-star players (2009) -check ins and set ups for little league camps Technical Responsibilities: -Scoreboard technician/ pitch counter for divisional tournament games - Set up sound equipment and scoreboard for divisional tournament games -Batting Cage operator for practices and camps