Experience

Kalamazoo Football Club

• United States
• Spectator Sports
• 1 - 100 Employee

• Advising Consultant

  • Jan 2022 - Present

• Digital and Brand Director

  • Dec 2018 - Jan 2022

  Hired by the club in 2018 to re-build their digital image, and manage all club operations. This was a highly difficult role as there was no paid budget for the first two seasons. I worked to first restructure the content style of the club through personal design, and the management of vendors. - Managed all front office operations with single colleague.- Managed all marketing vendors such as photographers, integrated press, etc.- Designed and managed all media operations, including in-person events pre-covid.- End-to-End brand rebuild. (Designed completely by me)- Fully integrated the club with a data-based digital model.- Developed/Implemented club’s first multi-channel paid live stream offering.- Re-structured the partnership/sponsorship plan offerings.- Established a scalable affiliate-based ticketing program that launches in 2022.- Designed all SM content, and current web build with integrated pixels.- Interacted as media liaison to USL2, and all public media outlets.- Curated all PR content for club owner, and fellow management.- Restructured the content style of the club through personal design, and the management of vendors.- Expanded digital infrastructure almost 300%.- Decreased digital fee margins by 15% in my first year.- Extensive use of design programs such as: Premiere, Photoshop, Illustrator, InDesign, After Effects, and Audition.- Fully integrated club to a normalized use of full Google Suite.Proud Moments- Voted runner-up for USL2 new club of the year 2021.



The Duck Company

• United States
• Wholesale
• 1 - 100 Employee

• Marketing Manager

  • Mar 2022 - Dec 2022

  Brought into the organization to be the leading coordinator in the company making a shift to a branded appearance after 34 years of “nameless & faceless” selling• Responsible for all copy, visual and functional branding elements I need for my projects within the company.• Work hand in hand with our Art Director to build scaled merchandising build outs with 100% in-house generated illustration work.• Managed all external resources for national in-store merchandising build out.• Developing a full-program product visual rebranding program.• Key role involved in all public visual brand efforts.• Developed a fully automated Hubspot email-based customer relationship program to stabilize customer retention.



Uncovered Media Group

• United States
• Advertising Services

• Founder + Advising Consultant

  • Sep 2021 - Sep 2022

  I developed Uncovered to be a meeting point of three areas in marketing: Brand Management, Content Strategy and Influencer/Celebrity Marketing. We specialized in offering brands a unique tailored content strategy based on primary research, and creative ideation with our in-house signed talent. - Developed a stabilized pricing strategy for the de-stabilized influencer space.- Consulting focus is on research-based content/design strategy.- Oversee the process of conducting brand research for clientele.- Signed, and manage, a growing network following of over 45million followers.- Negotiate, and develop, all campaign strategy plans.- Fully designed Uncovered’s brand, and visual image.- Worked with leading clients on their web interface, and consumer exp in relation to campaign conversion.- Extensive use of design programs such as: Premiere, Photoshop, Illustrator, InDesign, After Effects, and Audition.



SOSANI Studios

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder + Head of Brand

  • Aug 2020 - Oct 2021

  Within my first 4 months at SOSANI, I developed key pricing strategies to scale the company's revenue 15x within Q4 alone. Simultaneously, I redesigned the brand both internally and externally. Primary clientele were fast-paced mobile app, consumer brands, and companies in the tech space. - Spearheaded the re-branding of SOSANI's previous visual branding to the current "Galaxy" theme. - Edited all requested content from clients.- Designed a UI/UX interface and wireframe around this product.- Extensive use of design programs such as: Premiere, Photoshop, Illustrator, InDesign, After Effects, and Audition.- Team management via Monday.com and Hubspot.



Freelance

• Brand Consultant + Graphic Designer

  • Aug 2015 - Oct 2020

  Small graphics and digital management company focused on consulting, and rebranding local clientele.- Self-Managed a small portfolio of clients.- Scaled revenue to six figures year two and on.- Extensive use of design programs such as: Premiere, Photoshop, Illustrator, InDesign, After Effects, and Audition. Small graphics and digital management company focused on consulting, and rebranding local clientele.- Self-Managed a small portfolio of clients.- Scaled revenue to six figures year two and on.- Extensive use of design programs such as: Premiere, Photoshop, Illustrator, InDesign, After Effects, and Audition.



Cheil PengTai

• Business Management + Design Intern

  • May 2018 - Aug 2018

  Specialized in day-to-day process learning working with luxury brands. Gained immense amounts of knowledge on the pace of the ad industry, as well gained key insight into the influencer marketing industry in advance of it moving widely into the US. Retained valuable knowledge on the mini-program development process, and what that entails in terms of geo-based advertising and AR integration.Offline Activation- Worked on a close team to drive project management for world-renowned clothing brands.Social- Was tasked with creating, and self-managed the Global Linkedin account during my time there.- Curated all copywriting- Managed a content scheduleDesign- Designed content to be used in company quarterly credentials.- Consulted on company benchmark deck design.- Designed all content for the Global Linkedin account.- Was involved in the creative process of the LMVH mini-program build out.- Extensive use of design programs such as: Photoshop, Illustrator, InDesign.