Kaila C.

Data Analyst- Sales and Marketing at Matrix Home Solutions
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Construction
    • 1 - 100 Employee
    • Data Analyst- Sales and Marketing
      • Oct 2021 - Present

      Build the data and reporting infrastructure from the ground up using SQL, Dax, Power BI, and M code to provide insights for the operations, marketing, sales funnels, and business KPIs Partner directly with executive team to formulate and report on KPIs Analyze and project volume per month by company markets to achieve sales goals Implement and manage full stack applications for operations, sales, and marketing Spearhead the strategic and tactical execution of marketing campaigns… Show more Build the data and reporting infrastructure from the ground up using SQL, Dax, Power BI, and M code to provide insights for the operations, marketing, sales funnels, and business KPIs Partner directly with executive team to formulate and report on KPIs Analyze and project volume per month by company markets to achieve sales goals Implement and manage full stack applications for operations, sales, and marketing Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations Forecasts, drafts, implements, and oversees the marketing departments operating budget Strategize, Implement and launch software initiatives Network-based communication infrastructure Manage optimization for current tech stack Manage technology-based practices for daily routines/work Leverage technology driven processes to analyze and deliver informed actionable insights Show less

    • United States
    • Financial Services
    • 700 & Above Employee
    • Report Analyst
      • 2020 - Oct 2021

      -Query and analyze data sources pertaining to Loss Mitigation operations. -Monitor and review integrity of data and recommend quality control measures for development. -Test and analyze reporting in development. -Fulfill daily and monthly reporting on productivity and KPIs. -Update scripts based on evolving compliance and logic using VBA. -Provide technical insight while streamline reporting

    • United States
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Advancement Associate
      • Nov 2018 - Jan 2020

      Responsible for financial data keeping for largest fundraiser of the school. Effectively managing donor relations keeping consistent contact with over 600 donors. Allocate tax deductible amount for donors. Successfully assist in event planning that expects up to 6,000 attendees over a two-day period. Coordinate the development of an ad book that consists of over 500 ad copies. Responsible for managing website and troubleshooting as needed. Create export templates for donor data and fundraising… Show more Responsible for financial data keeping for largest fundraiser of the school. Effectively managing donor relations keeping consistent contact with over 600 donors. Allocate tax deductible amount for donors. Successfully assist in event planning that expects up to 6,000 attendees over a two-day period. Coordinate the development of an ad book that consists of over 500 ad copies. Responsible for managing website and troubleshooting as needed. Create export templates for donor data and fundraising finances. Clean data sheets with thousands of entries through excel.

    • Advancement Finance Intern
      • Sep 2018 - Nov 2018

    • Student
      • Jun 2016 - Jul 2016

      London, United Kingdom Taught by retired Colonel of the United States Army Dr. William Foley, Jr. Compare and contrast US Emergency Management with UK Civil Contingencies. In depth detail regarding how Homeland Security operates through the “Magic 7” under the FEMA Umbrella. Lectured by accredited gentleman in the security industry including John Tesh whom developed the internationally acknowledged UK’s National Risk Assessment and wrote the National Risk Register. Successfully executed simulated exercises including:… Show more Taught by retired Colonel of the United States Army Dr. William Foley, Jr. Compare and contrast US Emergency Management with UK Civil Contingencies. In depth detail regarding how Homeland Security operates through the “Magic 7” under the FEMA Umbrella. Lectured by accredited gentleman in the security industry including John Tesh whom developed the internationally acknowledged UK’s National Risk Assessment and wrote the National Risk Register. Successfully executed simulated exercises including: center of gravity analysis of the government of Iran and priorities of support in establishing community lifelines of a major gulf coast hurricane. Show less

Education

  • University of Chicago
    Data Analytics for Business Professionals, Data Analytics
    2020 - 2021
  • Indiana University Bloomington
    Bachelor's degree, Policy Analysis
    2014 - 2018
  • Indiana University Bloomington
    Summer Program, National/Homeland Security
    2016 - 2016
  • Enrolled in Tableau certification
    Analyst/Developer
    2020 -

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