Ecommerce Specialist

• Apr 2021 - Present

Webshop Owner and Operator

• Feb 2019 - Apr 2021

• Established and operated a webshop on Taobao Marketplace with my business partner. Conducted various tasks independently throughout the consumer journey, from marketing, customer service, sales, client relationship management, to international logistics. • Through optimized online conversion and analyzing trends on customer buying behavior, the webshop successfully completed more than 1000 deals in 2020, with a 5 star of customer review score. • 25 percent of the customers who bought in the webshop became loyal customers. Show less

Project Manager

• Feb 2016 - Mar 2018

• Managed a project team, focusing on developing marketing strategies for both B2B and B2C clients. Monitored trends in the commercial industries. Worked closely with business partners to develop joint marketing plans that tie to revenue goals. Analyzed marketing data and generate reports to optimize campaigns.• Conducted an annual marketing campaign for Sunning, one of the biggest e-commerce companies in China. Responsible for formulating various channel marketing strategies and communicating with different stakeholders. sales increased by 30 percent compared to last year due to these marketing campaigns.• Created and Operated a WeChat social media account and generated subscribers through engaging content and online promotion, which lead to 200,000 new subscribers within 1 year. Show less

Marketing Executor

• Jun 2013 - Jan 2016

Executed marketing campaigns timely. Tracked influences of these campaigns independently. Dealt with emergencies situations. Managed the customer relationship well through strategic communication via phones, emails, and social media.

Marketing Intern

• Aug 2012 - Apr 2013