Experience

Insectta

• Singapore
• Biotechnology
• 1 - 100 Employee

• Co-Founder/Chief Marketing Officer

  • Mar 2018 - Present

  Singapore As the co-founder of Insectta, Singapore's first insect company, I help transform insects into resources that power our healthcare and electronics industries. As Chief Marketing Director, I oversee the business development, branding, sales, product development, and outreach for these materials of the future.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Copywriter

  • Jan 2019 - Dec 2022

  I've helped companies in the Tech, Sustainability, Education, F&B, and Personal Wellness spaces get their message across multiple platforms. Over the years, I've enjoyed working with brands to develop and express their brand voice through articles, social media posts, EDMs, and more.



Happy3Media

• Spain
• Advertising Services
• 1 - 100 Employee

• Social Media Executive - Content Lead

  • Jul 2018 - Dec 2022

  Singapore I've developed social media strategies and content for Singaporean MNCs to increase their reach, conversions, visibility and Top-of-Mind Awareness. In my experience, I've worked with a range of B2C and B2B brands on over 10 leading social media platforms.



IRAS

• Denmark
• Fisheries
• 1 - 100 Employee

• Intern (Marketing)

  • Apr 2015 - Jul 2015

  Singapore - Improving customer experience with the IRAS Property Tax website by rewriting the pages to eliminate jargon and providing clearer layman explanations of tax processes - Designing the property tax brochure for the year of 2015 meant to be sent out of all households in Singapore. - Improving customer experience with IRAS Property Tax emails by designing templates that eliminated jargon, emphasized actionable items, and improved customer impression of IRAS staff



DBS Bank

• Singapore
• Banking
• 700 & Above Employee

• Intern Human Resources

  • Sep 2012 - Dec 2012

  Singapore - Helped manage customer relations in the Marine Parade branch, with a particular focus on the elderly. - Job scope included collecting data on the needs and feedback of elderly clients to aid the renovation of the branch as well as print new versions of information posters. - Worked on the marketing project introducing a new feature of the DBS e-banking service.