Associate Performance Manager

• Apr 2023 - Present

Senior Performance Executive

• Sep 2022 - Apr 2023

Growth Marketer

• Feb 2021 - Jan 2022

Serving our clients the best way I know how- In charge of Performance Marketing on Facebook, Google & LinkedIn- Plan and execute On-page & Off-page SEO for organic traffic- Manage EDM & Lifecycle Marketing to acquire new leads and nurture existing ones- Implement and set up analytics tools for both web and product analytics (Google Analytics, Google Tag Manager, Heap, Hotjar, Clarity)

Content Marketing Intern

• Dec 2020 - Feb 2021

Learning the ropes to properly growing businesses- Develop and manage content direction for clients across various social media platforms- Outbound lead generation and cold outreach (Snov & Lemlist)- Inbound leads nurturing (Drip & Autopilot)- Picked up design fundamentals (Figma)- Learnt basic web designs and better understood HTML & CSS through Webflow, a low-code web design platform

Content Writer

• Feb 2020 - Dec 2020

Primarily involved with articles that go onto the company's blog. SEO to help articles rank better. Consistently tasked with new projects to attract users as well as retain existing ones. Liaising with bigger brands and offering quality content in exchange for more viewership. - Co-authored an e-book "The Ultimate Starter Guide To Management Consulting" with the Co-Founder. Sold over 30 copies within the first day of sales. A sum total of $1,300 from e-book sales - Wrote a total of 26 articles for company's blog - Best performing article "11 Telegram Channels To Follow This Covid-19 Season" ranked 1st on Google for search term "telegram channels", accumulated over 5,000 unique page views - Edited all guest articles - Reached out to SPH magazines and secured a content syndication arrangement with "HerWorld" Show less

Intern

• Apr 2019 - Nov 2019

In charge of social media planning and direction of content. Heavily involved in marketing and content creation. Managed existing clients and settled administrative aspects of new clients. - Designed graphics and crafted copies of over 100 Instagram posts to promote 17 workshops across 2 semesters - Grew over 200 followers (30%) for company's Instagram page - Filmed and edited 3 videos to promote company events and raise awareness - Reinvented company's Instagram page - Wrote my first article "3 Reasons Why Rejection Is Good For You" - Designed poster for company's inaugural production "The Jugular Vein" and handled all of the newsletter promotion for the company's first self-produced show - sold out for all 6 shows Show less