Advisory Board Member

• Nov 2022 - Present

Senior Vice President of Digital Experiences

• Aug 2022 - Present

Head of Designit, Americas Region

• Mar 2021 - Aug 2022

Designit is a global experience innovation firm, they help fortune 100 brands to design sustainable futures, drive brand affinity and customer acquisition, and create experience that people love. As the Head of the Americas region, I worked to create a positive work environment for my 350 talented employees, build best-in-class capabilities across design, marketing and engineering, as well as run a profitable client solutions business. Business Highlights: - Partnering with Wipro and Global Designit to develop the first off-shore delivery center for experience offerings with 100 employees by the end of 2021. - Delivering 15% YoY growth across an Enterprise client base within 8 core industries. - Integrating our consulting, agency, and design firm capabilities into one go-to-market. - Establishing sustainability design services into the core competencies of the company. Customer Highlights: - Created the strategy and implemented the digital, martech, and marketing plan for a healthcare company. This included audience research, full site design and design systems, implementation on Optimizely, full site content audit and development, demand generation and automation campaigns. - Created financial and business case to the Board for a direct-to-customer strategy for a top manufacturing company to improve growth and capitalize on market opportunity presented by COVID. This strategy included a full digital transformation including ecommerce overhaul, consumer branding recommendation, and customer journey strategy globally. Show less

Exec Managing Director/Chief Executive Officer

• Jul 2019 - Mar 2021

Rational was a results-oriented agency designing premium customer experiences to elevate your business. As Exec Managing Director, I oversaw the entire business operations including company financial performance and agency operations, reporting to the board of directors.- integrated agency and consulting business lines to allow higher growth of overall service offerings resulting in $47.5M in revenue and 15% EBITDA.- Improved the overall effectiveness of the business through a restructuring of capabilities and delivery into 7 core practices across strategy, marketing, creative, technology, data, retail, and customer lifecycle.Successfully led the acquisition of Rational Interaction by Wipro Limited in February of 2020. - Set the vision and strategy for the go-to-market plan - Assessed all deal potentials to find the right strategic buyer and finalized the $58M acquisition within 6 months.- Managed the integration of Rational into Wipro.Customer Highlights:-Reinvented a consumer electronics company's brand and marketing through audience strategy, fully integrated marketing activation, and premium creative. Helped move their brand position from # 6 in the US market to #3. Launched new gaming product line into the market and achieved 100% YoY sales growth and #1 gaming machine in North America. - Through a deep partnership, we built the social media COE for all B2B brands of a Fortune 100 high-tech company. Built a scalable social delivery model to manage all creative, content, community management, support, and analytics across 30 brands and 80 channels. Achieved 80K monthly customer referrals and 1M+ engagements a year. - Built and ran the marketing engine for a top-tier Cloud provider's partners that drove 7x growth in revenue in partner participants. Built the strategy and implemented a partner demand center on Marketo that delivered high-volume leads for co-sales motions. Show less

Managing Director, Consulting Business

• Oct 2017 - Jul 2019

As the Managing Director of our consulting business line, I took charge of new brand development to re-establish the company in the market and create new growth in consulting. ● Grew consulting revenue from $24M to $48M.● Secured four new annuity-based multi-million dollar contracts

Vice President, Strategy

• Apr 2016 - Sep 2017

During my time as a Strategy leader, I handled day-to-day operations for the agency, consulting and business strategy departments.- Hosted consultations with clients to present winning and high-impact solutions that drove digital marketing and brand engagements. - Defined market opportunities, gathered insights to support findings and found ways to evolve the existing services.- Achieved 41% YoY profit growth and 30% YoY revenue growth.- Delivered strategies that resulted in the win of the Docusign, Global Acer, Microsoft Azure, and AWS business. Show less

Senior Director, Client Partnerships

• Oct 2013 - Mar 2016

In my role as the Senior Director of Client Partnerships, I oversaw Rational’s entire client portfolio including the business development, account management, and engagement management teams .- Led the client team to achieve $25 million in annual revenue and secured new clients across Acer, Google, and Amazon.- Grew the client services team from 2 to a team of 10.- Established clear business management, opportunity management, and pipeline management rhythms and processes to bring rigor and predictability to the revenue forecasting of the business.- Grew the strategic Microsoft relationship across 7 new client divisions and achieved 10x revenue growth over 4 years. Show less

Manager, Sales & Marketing Strategy

• Oct 2011 - Oct 2013

Lenati (acquired by PK) is a strategy consultancy based in Seattle. I managed account development and project delivery for key annuity clients including Starbucks, Adobe, and Microsoft, with primary focus on marketing and sales strategy engagements. Lenati (acquired by PK) is a strategy consultancy based in Seattle. I managed account development and project delivery for key annuity clients including Starbucks, Adobe, and Microsoft, with primary focus on marketing and sales strategy engagements.

Audience Marketing

• Oct 2010 - Nov 2011

Sales and Marketing Strategy

• May 2006 - Oct 2010