Experience

Bosch Switzerland

• Switzerland
• Technology, Information and Internet
• 100 - 200 Employee

• Head of Regional User Journey Marketing Western Europe, Australia, New Zealand, South Korea, Japan

  • Sep 2021 - Present



Bosch Turkey

• Türkiye
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Country Business Director sia Abrasives

  • Jan 2020 - Sep 2021

• Country Business Director Bosch Power Tools Accessories

  • Jan 2019 - Sep 2021

  Executing a wide range of key activities (sales, marketing, business development, channel management etc.) across the country and developing and implementing on-point strategies in line with country-specific interests of Bosch,Driving efforts to achieve continuous, profitable sales growth and market share, managing respective budget and organizing resources to meet defined objectives with full P&L responsibility regarding the country,Leading and overseeing direct and indirect sales and marketing team of more than 20 in respective operations, delivering strategic direction in terms of sustained, profitable business growth, and operational excellence,Actively managing all ongoing high-level managerial relations and network management initiatives; operating as an excellent mentor and developer of talent to increase team performance.



Bosch Power Tools

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Retail Concept Manager Eastern Europe and Middle East

  • Jan 2018 - Dec 2018

  Developing and executing retail concepts for Bosch Professional Tools in Eastern Europe and the Middle East region by actively building effective Agile teams and managing major projects to promote overall change management,Building high functional 7 Agile teams (Business Model Innovation Team, Key User Management Team, Sales Force Management Team, B2B & B2C Digitalization Team, Distribution Enlargement Team and Strategic Innovation Management Team) and providing strategic direction and guidance throughout the projects, Driving efforts to formulate new business models, scanning the landscape for potential process improvement initiatives and actively identifying training and development needs to ensure the transformations go smoothly.

• Head of Marketing South Eastern Europe

  • Jan 2017 - Jan 2018

  Executing overall marketing activities of Bosch DIY Brands in Southeast Europe (11 countries) by formulating on-point region-based strategies and effectively managing an international team of more than 15 in the process,Devising effective marketing strategies in line with company vision, ensuring that brand message is strong and consistent across all sales and marketing channels and actively managing budget, and resources, Understanding key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights,Carrying out competition analysis to ensure the company’s marketing strategy is competing effectively; developing and completing various marketing projects to support growth and profitability.



Bosch Turkey

• Türkiye
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Head of Marketing Turkey

  • Jul 2015 - Jan 2017

  Crafting and executing marketing strategies regarding Bosch Professional Tools, Measuring Tools and Accessories by managing a team of 10 in respective operations and leading all initiatives along the way,Designing branding, positioning and pricing strategies, identifying opportunities to reach new market segments and expand market share and ensuring that our brand message is strong and consistent across all sales and marketing channels,Managing respective budget and organizing resources to meet defined objectives, closely monitoring market dynamics and competition to gain strategic advantage and adjusting marketing strategy when necessary,Setting and monitoring team goals, coordinating sales and marketing efforts to boost brand awareness and participating in the periodic planning of company objectives.

• Senior Brand Manager

  • Jul 2010 - Jul 2015

  Leading all initiatives related to the marketing of Bosch Industrial and Professional Power Tools in Turkey by effectively managing a team of 5 and overseeing all aspects in the process, Carrying out market research to keep up to date with customer trends and tendencies as well as trying to predict future trends to get ahead of the competition; constantly working towards to meet customers’ expectations,Developing creative and compelling marketing strategy that is consistent with overall company vision; establishing financial targets and business objectives and reporting on P&L status,Managing budget and organizing resources to meet objectives and adjusting marketing strategy when necessary.

• Brand Manager

  • Aug 2008 - Jul 2010

  Executing brand management activities regarding Bosch Professional Power Tools by determining brand positioning, campaign management, and overall communication strategy,Analyzing consumer insights to shape and formulate new marketing strategies, successfully translating brand elements into plans and identifying appropriate sales channels for the respective products,Effectively managing marketing mix elements to identify the right combination of place, price, product, and promotion; analyzing market trends and competition to gain strategic advantage and managing budget in line with defined objectives.

• Corporate Communications Manager

  • Dec 2007 - Aug 2008

  Establishing the marketing communication unit from scratch, coordinating the overall marketing communication of all sales units and effectively managing CSR projects of the organization,Supporting the sales team to ensure required sustainability and corporate reputation, developing and implementing effective communication strategies and maintaining the relations with agencies by defining and monitoring their KPIs.

• Project Manager

  • May 2005 - Dec 2007

  Assisting in the monitoring of related projects, keeping close track of protocols and overseeing all aspects regarding the projects to maintain an efficient control, Also, operating as an executive assistant to Bosch Turkey Vice President, coordinating the communication with various parties such as NGOs and organizing details regarding essential board meetings.  Assisting in the monitoring of related projects, keeping close track of protocols and overseeing all aspects regarding the projects to maintain an efficient control,  Also, operating as an executive assistant to Bosch Turkey Vice President, coordinating the communication with various parties such as NGOs and organizing details regarding essential board meetings. ***Pursued a master’s degree between 2003 and 2005.



Yapı Kredi

• Türkiye
• Banking
• 700 & Above Employee

• Financial Advisor

  • Oct 2001 - Sep 2003

  Carrying out respective sales activities (pension plan and life insurance valid in Turkey) for Turkish companies by responding to inquiries in an effective manner. Carrying out respective sales activities (pension plan and life insurance valid in Turkey) for Turkish companies by responding to inquiries in an effective manner.



AgeSA Hayat ve Emeklilik

• Türkiye
• Insurance
• 700 & Above Employee

• Financial Advisor

  • Sep 1999 - Sep 2001

  Carrying out respective sales activities (pension plan and life insurance) by putting together a plan to meet the financial goals of customers. Carrying out respective sales activities (pension plan and life insurance) by putting together a plan to meet the financial goals of customers.