Dual Brand Marketing Manager

• Apr 2023 - Present

• Championed comprehensive marketing strategies across two SaaS brands spanning demand gen, product marketing, operations, and digital marketing. Exceeded core KPIs by 20%+ every quarter.• Managed two marketing agencies, directing the creation of high-quality, resonant content that bolstered brand visibility, resulting in a 23% increase in Marketing Qualified Leads (MQLs)• Converted our integrated marketing strategy Marketing MQLs into a 15% increase in revenue. •Implemented data-driven analytics frameworks to monitor ad performance. Drove continuous improvement through diligent analysis of ROI and KPIs, leveraging insights to refine strategies and enhance effectiveness.•Managed and optimized a $1.5M annual operating budget, optimizing resource allocation to drive maximum Return on Investment (ROI). • Spearheaded seamless coordination of 16 industry events, resulting in heightened lead generation and industry recognition.• Pioneered the implementation of educational webinar program resulting in a 45% increase in engagement Show less

Marketing Manager

• Jul 2022 - Apr 2023

Marketing Manager

• Mar 2021 - Jul 2022

•Created customer engagement strategy and curated informative, relatable social media content resulting in a 31% increase in engagement in 3 months. • Designed and maintained a brand-consistent social grid and created an effective marketing plan within budget requirements. • Developed an interactive dashboard to seamlessly report, analyze, and optimize social media KPIs. Showed sales attributed to marketing increased by 27% over the first 3 months. • Trained executive staff on Google Analytics and SEO to increase functional knowledge and overall use strategy for the company; offered ongoing training support and maintenance. • Directly increased revenue by designing and scheduling effective email marketing campaigns, automated retargeting, and SMS marketing. • Conducted industry analysis and competitive landscaping research. Presented results and recommendations to executives. • Negotiated and partnered with targeted influencers to drive in-store sales and increase brand awareness. Show less

Residential Adviser

• Apr 2018 - May 2022

• Manage advertising event budgets for campaigns that entail social justice, sustainability, inclusion, advocating wellness, and developing leaders. • Collaborated with team members to organize, promote, and execute educational and social programs • Develop a cohesive, united, and fun community for 70+ undergraduate students. • Build strong rapport with residents via creative social media, face-to-face counsel, and networking. • Resolve conflicts by practicing active, empathetic listening and provide counsel. • As a first responder for emergency situations, confronted tumultuous events in a composed and professional manner. • Selected to be on the panel for interviewing and training new hires. RA of the Year - 2019 Show less

Marketing Manager

• Aug 2019 - Jun 2021

• Founding Marketing Manager for this start-up. Sold for $900,000 to Renaissance Jewelry New York, Inc. • Increased social media reach by 350% in the first 3 months and collaborated with teams to identify opportunities for holistic growth. • Developed marketing and sales performance report to simplify analysis and interpretation of KPIs at the SKU and product family level. • Redirected marketing budget to more efficient sales channels, therefore improving Post Advertising Gross Profit. • Managed Pay-Per-Click (PPC) campaigns for online retail sales channels and expanded marketing presence internationally. • Implemented website tools that increased conversion exponentially, such as chatbot, back-in-stock alerts, bundles, and gift with purchase. • Created email and social media strategy to increase brand awareness. Show less