Experience

HATTER
• Netherlands
• Advertising Services
• 1 - 100 Employee
• Studio Director

  • Apr 2020 - Present


Soursop

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Aug 2020 - Sep 2020

  Supported the production and launch of 2 brand films and photo assets for Maserati for use at the annual Maserati Day event and online. - Managed and oversaw proposals, timelines, budgets and guiding projects through production - Resourced project teams - Collaborated across disciplines to track overall project health - Managed client’s overall expectations with understanding of the full context of client goals and targets - Led, planned and participated in relevant client meetings and creative reviews Show less



Aruliden

• United States
• Design Services
• 1 - 100 Employee

• Studio and Account Director

  • Feb 2019 - Dec 2019

  Responsible for managing key clients and projects while bringing strategic insights and opportunities forward, I worked closely with the internal creative team and managed the expectations of the external clients. - Managed and oversaw proposals, scopes of work, timelines, budgets and guiding projects through production - Created clear and compelling scopes of work - Negotiated scope, timeline, pricing and secure PO’s in partnership with clients - Resourced project teams - Contributed to the design process by having a point of view on the brand vision, strategic direction, and business objectives - Collaborated across disciplines to track overall project health, as the owner of the project - Managed client’s overall expectations, and understand the full context of client business needs and goals - Led, planned and participated in relevant client meetings, workshops and internal kickoffs - Contributed to new business through spotting opportunities with existing clients and potentially introductions to new ones - Contributed to the brand and business by creating relevant introductions within the Amsterdam creative network. Show less



Hooton

• Netherlands
• Public Relations and Communications Services
• 1 - 100 Employee

• Operational Specialist

  • Oct 2016 - Nov 2018

  I focused on guiding the overall operations of Hooton, offered guidance on new business proposals and helped to define the Hooton brand direction. - Created office guidelines and standardised ways of working - Helped create clear and compelling scopes of work - Collaborated across disciplines to track overall project health - Participated in relevant client meetings, workshops and internal kickoffs - Contributed to new business through spotting opportunities with existing clients and potentially introductions to new ones - Created relevant introductions within the Amsterdam creative network. - Sourced and operational set up of new office space Show less



The Hoxton, Amsterdam

• United Kingdom
• 1 - 100 Employee

• Cultural Partnerships and Events Planning

  • Jan 2018 - Aug 2018

  Responsible for driving innovative thinking delivering on both brand and business objectives through building a strong cultural and entertainment programme, to creating traffic driving R&B activations, to personal touches for guests and strategic partnerships that enhance the experience. - Translate the Global/Regional brand strategy into a relevant local plan that delivers on local insights and needs while maintaining global brand consistency. - Develop a strong cultural programme of events, activations, installations, performances that root us in local creative communities across art, fashion, music, tech, wellness etc. - Build strong network of brand partnerships to elevate the brand reach into new and interesting communities - Be part of the Property Management team. Understand the business and brand goals and work with the revenue, sales and operations team to drive brand alignment Show less



Converse

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Music & Events EMEA

  • Apr 2011 - Dec 2015

  Led EMEA as part of the Converse Global Music team on brand focused music activations and partnerships. - Developed the EMEA Converse Rubber Tracks (CRT) music strategy and production of events - Concept development and EMEA launch of Converse Rubber Tracks Sample Library - Lead strategy with EMEA markets for event integration and execution for seasonal plans from venue sourcing to talent booking, guest list and media attendance Led EMEA as part of the Converse Global Music team on brand focused music activations and partnerships. - Developed the EMEA Converse Rubber Tracks (CRT) music strategy and production of events - Concept development and EMEA launch of Converse Rubber Tracks Sample Library - Lead strategy with EMEA markets for event integration and execution for seasonal plans from venue sourcing to talent booking, guest list and media attendance



The FADER

• Book and Periodical Publishing
• 1 - 100 Employee

• Sr. Director of Marketing and Events

  • 2006 - 2011

  Established all marketing strategies and event activation for FADER magazine, the definitive voice of emerging music and the lifestyle that surrounds it with the goal of meeting internal and client objectives while maintaining credibility. Oversee all marketing, advertising and promotional staff, agencies and activities. Implement policies, procedures and objectives for Cornerstone Promotion and FADER Media especially as it relates to event execution and brand partnerships including: - Integrated multi-platform campaign execution - Idea generation and proposal writing - Event management, including VIP issue launch parties, brand events, music showcases/tours and in-store shopping events - Talent buying for events and branded content - Media partnerships - Social media + e-marketing acquisition and growth strategy Show less



Gibson

• Real Estate
• 1 - 100 Employee

• Entertainment Relations Consultant

  • 2004 - 2006

  Identify opportunities and build relationships with both emerging and established artists to grow awareness of Gibson as a lifestyle brand and true champion of music artists. Develop strategic alliances throughout all industries on a national and international level. Determine and execute successful strategies that position Gibson as the No. 1 music brand in the world. Support Gibson artists around the globe. - Business development for partnerships and marketing collaborations - Managed partnerships with publications, musicians and venues for promotional purposes - Negotiated terms and created preferred-instrument relationships and exclusive sponsorships Show less



Village Voice

• Associate Producer Siren Festival

  • 2004 - 2006

  - Coordinated all hard production aspects of one-day festival including event build out, staffing, budgets and talent management - Developed strategy and managed partnerships with festival sponsors including Budweiser, Boost Mobile, MTV2 and LG - Directed creative for ads, postcards and merchandise for Siren brand. - Coordinated all hard production aspects of one-day festival including event build out, staffing, budgets and talent management - Developed strategy and managed partnerships with festival sponsors including Budweiser, Boost Mobile, MTV2 and LG - Directed creative for ads, postcards and merchandise for Siren brand.


CMJ
• United States
• Music
• 1 - 100 Employee
• Executive Producer CMJ Music Marathon

  • 2004 - 2006

US Concepts
• Advertising Services
• 1 - 100 Employee
• Events Manager

  • 2002 - 2004