Experience

Apollo Kino

• Estonia
• Movies, Videos, and Sound
• 1 - 100 Employee

• CEO/Member of the Board

  • Jun 2018 - Present

  Chief Executive Officer of Baltic Operations (16 Cinema Theaters) Chief Executive Officer of Baltic Operations (16 Cinema Theaters)



Harmet OÜ

• Estonia
• Construction
• 1 - 100 Employee

• Head of Marketing and PR

  • Mar 2017 - Aug 2018



Aldaris, Part of Carlsberg Group

• Food and Beverage Services
• 1 - 100 Employee

• Marketing Director; Member of Management Board

  • 2012 - Aug 2016

  Commercial responsibility: Group/local strategy, Business and Product Development, Portfolio Strategy, Insights and Brands Management, Trade Marketing, Category and Segment Management, Communication and CSR Nr. of direct/indirect reports – 15 Main achievements: 1) Re-launch of Aldaris brand, new corporate identity and product portfolio conversion 2) Aldaris Big Change and establishment of Historic Brewery Commercial responsibility: Group/local strategy, Business and Product Development, Portfolio Strategy, Insights and Brands Management, Trade Marketing, Category and Segment Management, Communication and CSR Nr. of direct/indirect reports – 15 Main achievements: 1) Re-launch of Aldaris brand, new corporate identity and product portfolio conversion 2) Aldaris Big Change and establishment of Historic Brewery



Saku Õlletehas

• Estonia
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Director, Member of Management Board

  • Jan 2010 - Aug 2016

  Commercial responsibility: Group/local strategy, Business and Product Development, Portfolio Strategy, Insights and Brands Management, Trade Marketing, Category and Segment Management, Communication and CSR Nr. of direct/indirect reports – 6-10 Main achievements: 1) Saku Brewery back to positive business growth, historious launch of hero brand Karl Friedrich and re-launch of Estonia’s first quality lager Saku Originaal 2) Portfolio expansion into new beverage categories, successful launches and significant revenue and profit growth in non-beer and non-alco segments. Show less



EMT

• Estonia
• Telecommunications
• 300 - 400 Employee

• Head Of Marketing Department

  • Jan 2000 - Jan 2010

  Commercial responsibility: Business development, Branding, Corporate Identity, Communication, Digital, CSR, Events Nr. of direct/indirect reports – 6-14 Main achievements: 1) Re-launch of EMT brand, attention awakening transformation from a technology company to a leader in Estonian communication and entertainment industry 2) First low-cost business model in telecoms sector in Estonia – launch of Diil brand Commercial responsibility: Business development, Branding, Corporate Identity, Communication, Digital, CSR, Events Nr. of direct/indirect reports – 6-14 Main achievements: 1) Re-launch of EMT brand, attention awakening transformation from a technology company to a leader in Estonian communication and entertainment industry 2) First low-cost business model in telecoms sector in Estonia – launch of Diil brand



Coca-Cola HBC

• Switzerland
• Food & Beverages
• 700 & Above Employee

• Marketing Manager

  • Jan 1997 - Jan 2000

  Acquired unique experience of Global Brand Management, Commercial Strategy and Business Development, CSR, Sales Support, Communications, Leadership and Team Management, Trade Marketing Nr. of direct/indirect reports – 2-5 Main achievements: 1) Brands combined market share of up to 85% of local market 2) One of the first CC National Consumer Promotions with a participation rate of 18% of country’s population Acquired unique experience of Global Brand Management, Commercial Strategy and Business Development, CSR, Sales Support, Communications, Leadership and Team Management, Trade Marketing Nr. of direct/indirect reports – 2-5 Main achievements: 1) Brands combined market share of up to 85% of local market 2) One of the first CC National Consumer Promotions with a participation rate of 18% of country’s population