Experience

Perrigo Nederland

• Netherlands
• Wholesale Drugs and Sundries
• 1 - 100 Employee

• Shopper Marketeer

  • Oct 2018 - Present



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• BNL Fine Fragrances in-store & trade marketing

  • Apr 2013 - Present

  In-store Marketing Expert Lifestyle and Premium Fine Fragrances:Responsible for all in-store marketing campaigns at national retailers for Lifestyle and Premium brands (Hugo Boss, James Bond, Bruno Banani, Christina Aguilera, Mexx, Gabriela Sabatini). Design, planning and production of point of sale, advertisement, permanent and semi-permanent in-store materials based on objectives and proper budget planning while guarding the brand equities of our brands. Briefing creative and printing agencies. Preparing shelving plans per retailer based on Nielsen data analysis. Permanent Units/Shop in Shop: responsible for all Permanent units and shop in shops at different retailers for Hugo Boss, Gucci and Dolce&Gabbana fragrances. From planning, production, installation, shelving and evaluation. Merchandising team: responsible for in-store merchandising activities for our brands from planning till evaluation based on promotion slots, new product launches within set budget targets while taking into account the best ROI. Experienced working with brand & fashion house and also retailer guidelines. Show less

• In-store Marketing Beauty Care & Grooming

  • Mar 2010 - Apr 2013

  Responsible for all in-store marketing campaigns for beauty and grooming brands (Gillette, Venus, Max Factor & Olaz).



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• BNL Trade Marketing manager HUGO BOSS fragrances

  • Oct 2016 - Sep 2018



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Marketing Fabric/Home Care & Grooming

  • 2006 - 2010

  Responsible for brand marketing activities like consumer research, PR events, packaging, above & below the line media production and planning, updating brand websites, mock up creations, sample production, POS. Briefing creative and printing agencies. Responsible for brand marketing activities like consumer research, PR events, packaging, above & below the line media production and planning, updating brand websites, mock up creations, sample production, POS. Briefing creative and printing agencies.



Nationale Nederlanden

• Rotterdam

• Process Support

  • Dec 2005 - Dec 2006