Kacper Gilarowski

Director of MarTech & Data Marketing at K2 Precise
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Contact Information
us****@****om
(386) 825-5501
Location
PL
Languages
  • polski Native or bilingual proficiency
  • angielski Full professional proficiency
  • niemiecki Elementary proficiency

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Martyna Łuczaj

Kacper is an energetic, proactive and positive professional. He got a mix of unique features like business focus, great interpersonal skills, together with technical and analytical approach. He is a problem solver, capable to dig deep into the problem source to find the best, most optimal solution to issues already forgotten by other specialists. He is perceptive and details oriented. I strongly recommend Kacper as an online marketing Expert. It's a pleasure to be a part of the same team.

Helena Aras

I am lucky to have worked with Kacper the Technical Account Manager who is not only interested in technical, analytical areas but also understanding the business itself. Strong ambition and self-awareness drive him incredibly towards the self-development and help to identify opportunities for professional and personal growth. Always responsible treating his tasks as superior. Ability to learn quickly, minimizing the occurrence of problems by solving them utilizing strategies, high-level communication skills are just some of the features that describe Kacper the best. I would highly recommend Kacper knowing his ambition and learning skills, he would be a good asset to any company.

Grzegorz Lewandowski

Working with Kacper proved that passion for business is a great drive to develop yourself and your skills. He's 100% committed to what he is doing, digging deep into given tasks and problems to find their source and right solution. Great out-of-the-box thinker, focused on constant development. Kacper represents a generation that is hungry for knowledge, development, eager to learn and stay humble at the same time. Seeking business opportunities and improving existing ones to a level I thought they were impossible was a great contribution to our work together, which I value deeply. Also, besides business-oriented professionality, Kacper is a nice person to work with, very helpful and patient.

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Credentials

  • CliftonStrengths 34
    Gallup
    Mar, 2022
    - Nov, 2024
  • Google Tag Manager Fundamentals
    Google
    Mar, 2017
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Jan, 2017
    - Nov, 2024
  • Sponsored Ads Foundations Certification
    Amazon
    Oct, 2020
    - Nov, 2024
  • Amazon Retail for Advertisers Certification
    Amazon
  • Agile Project Management
    EY
  • Cambridge English: Advanced (CAE)
    Cambridge English Language Assessment
  • HTML5 and CSS3 complete course
    Udemy
  • Mastering Data Analysis in Excel
    Coursera
  • Myers–Briggs Type Indicator Certification
    Schenk Institute
  • Project Team Management
    EY
  • R Programming
    Coursera
  • The Complete JavaScript Course
    Udemy

Experience

    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • Director of MarTech & Data Marketing
      • Nov 2021 - Present

      • Building a team of 10+ marketing and technology specialists in less than 1 year.• Creating new products and services in the area of Performance Marketing, MarTech, and Customer Experience.• Growing and managing the team of MarTech & Performance marketing specialists.• Helping clients deliver ROI using MarTech stack including CX strategy, marketing automation, Growth marketing and analytics (Adobe, GA). Key sectors and industries: Automotive (enterprise clients), Retail (enterprise clients), Customer Goods (enterprise clients), Ecommerce• Leading the sales process of MarTech, CX tools and solutions to key clients.• Responsible for planning, developing, implementing and managing the overall performance marketing and ecommerce strategy for core B2B and B2C clients.• Leading the implementation process and management of Marketing Automation and CDP solutions using variety of MarTech stacks such as SalesForce, Adobe (AEM), ActiveCampaign, User.com, SalesManago, Segment, Zapier, Google Marketing Platform and more.

    • E-commerce & Performance Marketing Lead
      • Jan 2021 - Nov 2021

      • Advise clients on Performance, E-commerce, and Marketing Technology solutions. • Building growth marketing strategies and activations for the clients (top industries: Banking, E-commerce, E-groceries, Real Estate, B2B Startups) to best align with their business goals.• Leading the presentations during client pitch.• Being the company’s expert internally and externally across advertising and marketing technologies, tools, and trends.

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • E-commerce Growth Manager, Digital Lead
      • Sep 2020 - Jan 2021

      • Leading end-to-end e-commerce and technological projects mainly for worldwide brands from FMCG, Pharma, Retail, E-commerce industry. • Managing the team of performance marketing specialists both in growing clients' sales in e-commerce and generating qualified leads via content and paid media.

    • E-Commerce & Performance Marketing Manager
      • May 2019 - Sep 2020

      • Building E-Commerce and Performance marketing strategy for corporate clients such as Procter&Gamble, in CE region for 7+ worldwide brands. Directly managing the team of E-Commerce specialists and digital analysts.• Co-creating E-commerce and Performance marketing competitive offer of the MediaCom. Reaching KPI billing targets by converting clients for new projects and services.• Executing long term E-commerce media strategy for 7+ worldwide brands using digital channels - Facebook Ads, Google Ads including Shopping Ads, Programmatic, Native Ads, Affiliate marketing, and Marketing automation.• Developing D2C (direct to consumer) digital sales on platforms including leading eShops, marketplaces, shopping apps, price comparisons in 5+ countries in CE region.• Maintaining direct contact and building business relationships with the client's E-commerce leaders and digital marketing vendors across several markets in Europe.

    • Poland
    • Advertising Services
    • Co-founder, Head of Performance Marketing & Analytics
      • May 2017 - May 2019

      • Managing the team of performance marketers and data scientists in data-driven marketing projects for key client accounts from E-commerce, Travel, Real Estate, Education, and Beauty industries. • Actively generating B2B leads for company services and products. Developing partnerships with key client accounts and digital marketing vendors in Poland, Germany, and UK. • Cooperating directly with clients on building and scaling their brands' sales in E-commerce, using Facebook Ads, Google Shopping Ads, Programmatic, and Marketing Automation channel with the success of doubling the ROAS from an average project. • Building analytical stack for the clients - unifying, modeling, and analyzing marketing and customer data using Google BigQuery, Google Data Studio, Salesforce Marketing Cloud, Google Analytics.

    • Poland
    • Technology, Information and Internet
    • 700 & Above Employee
    • Technical Account Manager CEE
      • Oct 2016 - Mar 2018

      • Providing constant technical and business support for 100+ programmatic retargeting campaigns in CEE region, mostly for the key E-Commerce players on the market. • Managing over 15 clients accounts by providing direct contact and support in implementation and campaign optimization. • Analyzing performance ( using Google Analytics, Adobe Analytics, Yandex Metrica), and building a data-driven recommendations for retargeting campaigns. • Monitoring and optimizing the effectiveness of programmatic retargeting campaigns (CPC, CPA, CPS, CPM) in RTB, Programmatic direct deals, and also Dynamic Product Ads (Facebook). • Managing advertiser bidding strategy. • Utilizing advanced A/B testing. RTB House is a global company that provides state-of-the-art retargeting technology for top brands worldwide. Its proprietary ad buying engine is the first and only in the world to be powered entirely by deep learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals. Founded in 2012, RTB House serves over a thousand campaigns across EMEA, APAC and the Americas regions with main locations in New York, London, Tokyo, Singapore, São Paulo, Moscow, Istanbul, Dubai and Warsaw. Learn more at www.rtbhouse.com.

    • Poland
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Programmatic Specialist
      • Jan 2016 - Oct 2016

      • Managing data in DMP platforms.• Cooperation with SPP and DSP platforms: Rubicon, Smart RTB+, AdForm, Adtech, Google DoubleClick Ad Exchange.• Managing minor Programmatic team.• Setting and managing significant programmatic private deals for the variety of clients. • Analyzing and optimizing campaigns using statistical tools (Excel, Google Analytics, R) and analytical methods. • Frequent communication with account managers and agencies, conducting RTB and private programmatic deals from the perspective of the publisher.

    • Junior Programmatic Specialist
      • Jun 2015 - Feb 2016

      • Cooperation with SPP and DSP platforms: Rubicon, Smart RTB+, AdForm, Adtech, Google DoubleClick Ad Exchange.• Managing advertising campaigns, controlling materials and consulting requirements with the media agency, affiliate or client.• Initiation and optimization of campaigns realized in the automatic channel - Programmatic.

    • United Kingdom
    • Financial Services
    • 500 - 600 Employee
    • Marketing Intern
      • Apr 2014 - May 2015

      Bibby Financial Services –Internship and work: client service, cooperation with financial and marketing department, mainly in the are of online lead generation. • Building and maintaining client database. Validation and creation of marketing materials. • Managing lead generations sales funnels. • Monitoring of late payments and invoices, frequent contact with the client. Building relations. Bibby Financial Services –Internship and work: client service, cooperation with financial and marketing department, mainly in the are of online lead generation. • Building and maintaining client database. Validation and creation of marketing materials. • Managing lead generations sales funnels. • Monitoring of late payments and invoices, frequent contact with the client. Building relations.

Education

  • Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
    Bachelor's degree, Informatics and Econometrics
    2012 - 2015
  • Universitat Politècnica de València (UPV)
    Computer Science and Data Analysis within student exchange program
    2014 - 2015
  • University of Warsaw
    Master's degree, Informatics and Econometrics
    2015 - 2016

Community

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