Experience

CitrusAd

• Australia
• Advertising Services
• 200 - 300 Employee

• Client Account Executive | AD Retail Media

  • Sep 2022 - Present



Kohl's

• United States
• Retail
• 700 & Above Employee

• Senior Marketing Planning and Activation Coordinator

  • Nov 2021 - Sep 2022

  • Utilize company content and promotional priorities as well as media plan to provide relevant inputs into monthly planning process for email marketing campaigns • Perform hindsight reporting on channel performance, gathering insights to drive continued iteration and improvement of channel, content and module strategies of marketing campaigns • Strong collaboration with internal marketing partners to ensure strategies are implemented across the omni-channel experience

• Senior Category Marketing Coordinator- Kids'

  • Jun 2021 - Dec 2021

  • Build category marketing strategy, informed by customer and market insights for all cross-channel marketing campaigns • Plan content execution plans that support growth categories within the kids business (ie, social, online video, streaming audio and digital display • Assist in presentation of strategic marketing plans to SVPS and VPS within Marketing and Merchant areas of the company • Maintain budget files and forecasts for key brands • Evaluate strategic plan results and… Show more • Build category marketing strategy, informed by customer and market insights for all cross-channel marketing campaigns • Plan content execution plans that support growth categories within the kids business (ie, social, online video, streaming audio and digital display • Assist in presentation of strategic marketing plans to SVPS and VPS within Marketing and Merchant areas of the company • Maintain budget files and forecasts for key brands • Evaluate strategic plan results and provide ROI to make recommendations for ongoing support • Lead vendor marketing meetings and business partnerships

• Senior Omni Marketing Coordinator- Men's

  • Mar 2020 - Jun 2021

  Greater Milwaukee Area • Drive and manage the marketing process from strategy, planning, and execution for all marketing channels for Men’s and Young Men’s apparel, a $3.2B annual business • Develop and execute the Omni marketing strategy for men’s apparel through customer first thinking • Effectively build and maintain cross-functional relationships with key stakeholders to accomplish Men’s apparel marketing goals • Strong collaboration with Marketing and Merchant partners to ensure promotional and content… Show more • Drive and manage the marketing process from strategy, planning, and execution for all marketing channels for Men’s and Young Men’s apparel, a $3.2B annual business • Develop and execute the Omni marketing strategy for men’s apparel through customer first thinking • Effectively build and maintain cross-functional relationships with key stakeholders to accomplish Men’s apparel marketing goals • Strong collaboration with Marketing and Merchant partners to ensure promotional and content strategies are implemented across the Omni- channel experience • Present digital and print strategies to VP Category Manager of Men’s apparel • Help develop strong marketing tactics while supporting company strategies and customer first mentality

• Senior Digital Merchant Coordinator

  • Jun 2017 - Mar 2020

  Merchandise Strategy Development • Plan, execute and influence strategic vision for the Pyramid and Divisions in partnership with multiple Divisional Merchant Managers and Brick & Mortar Divisional Merchant Coordinators. • Utilize store marketing vehicles to align on cohesive statements across channels • Partner with Merchant Marketing to coordinate brand specific projects across the web store • Partner with Digital Vendor Marketing and Category & Brand to align on upcoming brand… Show more Merchandise Strategy Development • Plan, execute and influence strategic vision for the Pyramid and Divisions in partnership with multiple Divisional Merchant Managers and Brick & Mortar Divisional Merchant Coordinators. • Utilize store marketing vehicles to align on cohesive statements across channels • Partner with Merchant Marketing to coordinate brand specific projects across the web store • Partner with Digital Vendor Marketing and Category & Brand to align on upcoming brand initiatives and merchant requests • Build and maintain digital marketing plan to support key in-store and web-ex initiatives and launches • Represent the division in partnership with the Divisional Merchant Manager in all marketing related meetings Cross-functional Collaboration • Partner with marketing teams to plan multi-channel merchandising opportunities, including web-exclusive offers • Partner with Digital Merchandising to ensure the linking strategies of our homepages and emails are bringing our ideas and big events to live • Work with pricing compliance to ensure content is correctly advertised Analysis and Execution • Drive and manage the marketing process from strategy, planning and execution for Homepage and Email. • Implement pricing and image changes that need to be made after Business Review • Develop and manage information necessary to prep and attend all digital advertising meetings • Partner with design to provide appropriate hierarchy for emails • Attend merchandise strategy meetings with Division managers Leadership and Coaching • Drive the marketing process and influence key stakeholders to achieve all department marketing goals on time and within budget • Effectively hold leaders accountable to deliver deadlines • Partner closely with multiple Buyers and Assistant Buyers to plan merchandise featured on Kohls.com, Homepage, Department Pages, and E-mails for each sale event • Plan and manage pyramid marketing offers

• Digital Merchant Coordinator- Men's

  • Jun 2015 - Jun 2017

  • Reports directly to the Vice President/DMM of Men’s • Represents the division in advertising meetings and serve as liaison between marketing and the merchants • Plan and communicate strategic vision for divisional advertising and merchandise initiatives • Manages the advertising process from the strategic pre-planning stage through stakeholder review • Plans exposure for homepage and email marketing • Works with several cross-functional teams • Coordinates program shots and… Show more • Reports directly to the Vice President/DMM of Men’s • Represents the division in advertising meetings and serve as liaison between marketing and the merchants • Plan and communicate strategic vision for divisional advertising and merchandise initiatives • Manages the advertising process from the strategic pre-planning stage through stakeholder review • Plans exposure for homepage and email marketing • Works with several cross-functional teams • Coordinates program shots and turn-ins with photo studio • Provide proofing support to ensure pricing statements and photography selections are correctly reflected in the design

• E-Commerce Merchandising Specialist Men's Sportswear

  • Apr 2014 - Jun 2015

  Menomonee Falls, wisconsin • Assisted Men’s Sportswear E-commerce Buyer with purchasing merchandise from vendors • Maintained knowledge of merchandise and responded to customer product inquiries • Managed E-commerce and direct ship sku maintenance, purchase order creation and updates • Streamlined an effective process to manage inventory that is on hand but not yet live on Kohls.com • Partnered with external vendors to ensure accuracy of purchase orders



SIMPLY

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Fashion & Beauty Public Relations Intern

  • Aug 2013 - Aug 2014

  Write press releases Write blog posts daily Write for all social media channels (Twitter, Facebook, Google+) Create pitches for online sites and blogs Responsible for influencer outreach and conducting interviews Research fashion influencers and trends for upcoming events Follow-up and keep track of outreach Assist in event preparation and attend events



Tailored Engagements

• Intern (Wedding and Event Planning)

  • Jan 2013 - Aug 2013

  Assist supervisor in seamlessly orchestrating events Inventory preparation for weddings Manage weekly social media posts Interact with vendors and clients Office organizational tasks and marketing skills obtained