Kabir Chaudhry

Vice President Marketing at The Business Exchange
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Contact Information
Location
Greater Toronto Area, CA
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • Punjabi Limited working proficiency
  • French Elementary proficiency

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Dr. Hari Shankar Shyam

I always remember Kabir as a student with fire and he proved his mettle by becoming a successful entrepreneur on a global stage. His decision-making skills are worth appreciable and his problem-solving approach makes him a different person from the masses. I am certain he will grow in his professional career with the speed of a rocket and will bring laurels to us.

Taylor S. Carter

Simply put, Kabir will help your company and its capabilities grow tenfold. He fills in all the marketing "gaps" a company may have and I promise you he will find and even create ahead-of-the-curve solutions you didn't know you or your clients needed. His ability [AND DESIRE] to think outside the box and expand ui/ux functionality and engagement was essential in reaching our demographic and finding new possibilities in both digital and traditional marketing mediums. Kabir is no stranger to what looks good and what works either. His ideas can stand on their own, yet he is a well-spoken collaborator. He knows how to work with creatives as well as the distributors and vendors which is crucial when deadlines and resources are at stake. I loved his "open-door" policy, as he will gladly offer some of the best, most honest feedback BECAUSE he stands by his abilities and knows when he sees a red flag of any sort. His talent stands out, and more importantly allows him and others to engage users in better ways internally as well as externally. He has the skills, drive and mindset needed to keep companies from falling behind trends while still keeping old and new ideas alive throughout. I don't want to add a bunch of fluff here, but Kabir has a strategy that will help your businesses grow and keep clients/users returning. He delivers results and is always on the cusp of new technologies and what's to come. He has some of the best travel stories too.

Jonathan Stevens

I got to know and work with Kabir over the last year and he has been an extremely valuable asset to our company. He is dedicated, intelligent, and hard-working. I wouldn't hesitate to recommend Kabir for anything marketing or business-related. It has been an absolute pleasure getting to know him.

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Credentials

  • Google Ads Display Certification
    Google
    Feb, 2022
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Feb, 2022
    - Sep, 2024
  • Google Ads Video Certification
    Google
    Feb, 2022
    - Sep, 2024

Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Vice President Marketing
      • Mar 2022 - Present

      Leading Business Exchange to the next level of growth!

    • Director of Marketing
      • Jul 2018 - Mar 2022

      • Developed Business Exchange’s digital marketing roadmap. Managed all digital marketing channels (e.g. Google Adwords, Social Media Lead Generation, Ecommerce, SEO, Email Campaigns) to ensure brand growth. • Measured ROI, KPIs and prepared the marketing budget. • Developed specific campaigns to create and maintain high levels of customer interaction in North America. • Oversaw social media accounts, managed and improved online content, considering SEO and Google Analytics. •… Show more • Developed Business Exchange’s digital marketing roadmap. Managed all digital marketing channels (e.g. Google Adwords, Social Media Lead Generation, Ecommerce, SEO, Email Campaigns) to ensure brand growth. • Measured ROI, KPIs and prepared the marketing budget. • Developed specific campaigns to create and maintain high levels of customer interaction in North America. • Oversaw social media accounts, managed and improved online content, considering SEO and Google Analytics. • Forecast sales performance trends and acted proactively to increase the Business Exchange market segment. • Liaised with Design and Sales directors to increase client satisfaction through cohesive strategies. Worked with over 800+ clients from over 150 industries. • Monitored competition and provided ideas to stand out. Worked with B2B and B2C digital marketing channels. • Managed and motivated the digital marketing team to achieve marketing goals.

    • Canada
    • Government Administration
    • 700 & Above Employee
    • Startup Mentor
      • Mar 2023 - Present

      Entrepreneur Mentor for the City of Toronto Small Business Enterprise Centre Entrepreneur Mentor for the City of Toronto Small Business Enterprise Centre

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Founder & CMO
      • Jan 2020 - Present

      Web, Design and App development agency with a focus on client success. Official google partner: https://www.google.com/partners/agency?id=1199080348 Web, Design and App development agency with a focus on client success. Official google partner: https://www.google.com/partners/agency?id=1199080348

    • Canada
    • Higher Education
    • 1 - 100 Employee
    • Lecturer/ Course Instructor
      • Nov 2021 - Nov 2023

      • Oversaw the selection of course materials and prepared daily class lectures. • Updated lecture materials periodically. • Key Lectures: Search engine optimization (SEO), Search and Display Marketing, Email Marketing, Different Website Analytics Tools and Web Design. Classes taught: - Digital Marketing and Analytics for Business Decisions - Consumer Behavior - Integrated Brand Promotion - Marketing Foundations - Professional Sales - Introduction to Business… Show more • Oversaw the selection of course materials and prepared daily class lectures. • Updated lecture materials periodically. • Key Lectures: Search engine optimization (SEO), Search and Display Marketing, Email Marketing, Different Website Analytics Tools and Web Design. Classes taught: - Digital Marketing and Analytics for Business Decisions - Consumer Behavior - Integrated Brand Promotion - Marketing Foundations - Professional Sales - Introduction to Business Management Show less • Oversaw the selection of course materials and prepared daily class lectures. • Updated lecture materials periodically. • Key Lectures: Search engine optimization (SEO), Search and Display Marketing, Email Marketing, Different Website Analytics Tools and Web Design. Classes taught: - Digital Marketing and Analytics for Business Decisions - Consumer Behavior - Integrated Brand Promotion - Marketing Foundations - Professional Sales - Introduction to Business… Show more • Oversaw the selection of course materials and prepared daily class lectures. • Updated lecture materials periodically. • Key Lectures: Search engine optimization (SEO), Search and Display Marketing, Email Marketing, Different Website Analytics Tools and Web Design. Classes taught: - Digital Marketing and Analytics for Business Decisions - Consumer Behavior - Integrated Brand Promotion - Marketing Foundations - Professional Sales - Introduction to Business Management Show less

    • Canada
    • Education Management
    • 1 - 100 Employee
    • Director of Marketing
      • Nov 2016 - Jul 2018

      • Took control of the entire marketing department and built new growth strategies for the company. Promoted from Marketing Manager to Director of Marketing after a one-year performance. • Provided detailed analyses and post-mortems for brand sales, market shares, and profitability to determine the return on marketing investment. • Tracked conversion rates and implemented improvements to the website. Overseeing implementation of the Marketing strategy - including campaigns, events, digital… Show more • Took control of the entire marketing department and built new growth strategies for the company. Promoted from Marketing Manager to Director of Marketing after a one-year performance. • Provided detailed analyses and post-mortems for brand sales, market shares, and profitability to determine the return on marketing investment. • Tracked conversion rates and implemented improvements to the website. Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. • Maintained direct contact with the company's Executive Directors regarding the growth and results achieved. • Results: Increased Gradesavers.com global ranking from 25 million to 1 million. Increased the SEO growth level to 100% with top search results. Re-build the entire website’s User Experience and Interface. Show less • Took control of the entire marketing department and built new growth strategies for the company. Promoted from Marketing Manager to Director of Marketing after a one-year performance. • Provided detailed analyses and post-mortems for brand sales, market shares, and profitability to determine the return on marketing investment. • Tracked conversion rates and implemented improvements to the website. Overseeing implementation of the Marketing strategy - including campaigns, events, digital… Show more • Took control of the entire marketing department and built new growth strategies for the company. Promoted from Marketing Manager to Director of Marketing after a one-year performance. • Provided detailed analyses and post-mortems for brand sales, market shares, and profitability to determine the return on marketing investment. • Tracked conversion rates and implemented improvements to the website. Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. • Maintained direct contact with the company's Executive Directors regarding the growth and results achieved. • Results: Increased Gradesavers.com global ranking from 25 million to 1 million. Increased the SEO growth level to 100% with top search results. Re-build the entire website’s User Experience and Interface. Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Specialist
      • Jun 2015 - Jun 2016

      • Worked for five different sister companies and various projects (Catalyst, Strong Source LLC, Thrive by Business Instruments, Infuse-breaker and Dream-Cultures). • Identified opportunities to help clients achieve their objectives in the business strategy, industry issues, products and services offered, customers and competitors in the marketplace. • Drove and executed digital and social media campaigns to help clients achieve their marketing goals. • Proactively managed the client… Show more • Worked for five different sister companies and various projects (Catalyst, Strong Source LLC, Thrive by Business Instruments, Infuse-breaker and Dream-Cultures). • Identified opportunities to help clients achieve their objectives in the business strategy, industry issues, products and services offered, customers and competitors in the marketplace. • Drove and executed digital and social media campaigns to help clients achieve their marketing goals. • Proactively managed the client relationship by maintaining frequent contact with and serving as a trusted advisor for, the client. • Employed a variety of research techniques to understand, analyze online data and provide insight about relevant online conversations and voices in those conversations. • Played a key leadership role with clients and account teams to apply insights from research to digital and social media strategies. • Supervised accounts teams’ preparation of reports summarizing the effectiveness of social media strategies. Assisted and led new business efforts across the office. Show less • Worked for five different sister companies and various projects (Catalyst, Strong Source LLC, Thrive by Business Instruments, Infuse-breaker and Dream-Cultures). • Identified opportunities to help clients achieve their objectives in the business strategy, industry issues, products and services offered, customers and competitors in the marketplace. • Drove and executed digital and social media campaigns to help clients achieve their marketing goals. • Proactively managed the client… Show more • Worked for five different sister companies and various projects (Catalyst, Strong Source LLC, Thrive by Business Instruments, Infuse-breaker and Dream-Cultures). • Identified opportunities to help clients achieve their objectives in the business strategy, industry issues, products and services offered, customers and competitors in the marketplace. • Drove and executed digital and social media campaigns to help clients achieve their marketing goals. • Proactively managed the client relationship by maintaining frequent contact with and serving as a trusted advisor for, the client. • Employed a variety of research techniques to understand, analyze online data and provide insight about relevant online conversations and voices in those conversations. • Played a key leadership role with clients and account teams to apply insights from research to digital and social media strategies. • Supervised accounts teams’ preparation of reports summarizing the effectiveness of social media strategies. Assisted and led new business efforts across the office. Show less

    • India
    • Food and Beverage Services
    • 100 - 200 Employee
    • Marketing Associate
      • Mar 2012 - Sep 2012

      • Started as a Marketing Trainee for the Uttam Group, where my primary role was market identification and analysis to promote new premium packing products of the company. After three months, based on the work performance was appointed to the position of Marketing Executive for the Delhi NCR region (India). • Started as a Marketing Trainee for the Uttam Group, where my primary role was market identification and analysis to promote new premium packing products of the company. After three months, based on the work performance was appointed to the position of Marketing Executive for the Delhi NCR region (India).

    • Indonesia
    • Truck Transportation
    • 700 & Above Employee
    • Marketing Internship
      • Jun 2011 - Aug 2011

      • Selected as a marketing intern at Toyota Ghaziabad (India), where I effectively learned about marketing methods and techniques (Kaizen, Just-in-time, etc.) used by Toyota to promote and sell their products. • Interned for two months under three different divisions of sales, marketing, and customer relations. At the end of the internship, I was asked to manage some customers to achieve satisfactory outcomes. As a result, I was acknowledged with an appreciation letter from the sales division… Show more • Selected as a marketing intern at Toyota Ghaziabad (India), where I effectively learned about marketing methods and techniques (Kaizen, Just-in-time, etc.) used by Toyota to promote and sell their products. • Interned for two months under three different divisions of sales, marketing, and customer relations. At the end of the internship, I was asked to manage some customers to achieve satisfactory outcomes. As a result, I was acknowledged with an appreciation letter from the sales division manager. Show less • Selected as a marketing intern at Toyota Ghaziabad (India), where I effectively learned about marketing methods and techniques (Kaizen, Just-in-time, etc.) used by Toyota to promote and sell their products. • Interned for two months under three different divisions of sales, marketing, and customer relations. At the end of the internship, I was asked to manage some customers to achieve satisfactory outcomes. As a result, I was acknowledged with an appreciation letter from the sales division… Show more • Selected as a marketing intern at Toyota Ghaziabad (India), where I effectively learned about marketing methods and techniques (Kaizen, Just-in-time, etc.) used by Toyota to promote and sell their products. • Interned for two months under three different divisions of sales, marketing, and customer relations. At the end of the internship, I was asked to manage some customers to achieve satisfactory outcomes. As a result, I was acknowledged with an appreciation letter from the sales division manager. Show less

Education

  • The University of Manchester
    Master's degree, Management
    2012 - 2013
  • University of Chester
    Master of Business Administration (M.B.A.), Distinction
    2014 - 2015
  • Sharda University
    Bachelor's Degree, Bachelor of Business Administration - Marketing
    2009 - 2012

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