Kaat Wuyts
Head of Consulting - EMEA at LeadFabric- Claim this Profile
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German Elementary proficiency
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French Limited working proficiency
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English Professional working proficiency
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Spanish Limited working proficiency
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Dutch Native or bilingual proficiency
Topline Score
Bio
Kyra A.
From the beginning of my experience at LeadFabric, it was clear that Kaat was someone to admire and look up to. She works so hard, is incredibly smart with a lot of initiative and it’s absolutely no surprise how quickly and almost
José Sánchez Montojo
Kaat is a fantastic work colleague! During the 1 year we shared together working at skeeled she always proved herself to be a very reliable and also fun person. Kaat is able to achieve great results in any task she gets assigned to do, also she is ready to help the others in doing so, coping very well with stressful situations. Definitely a great asset for the integrity of a company!
Kyra A.
From the beginning of my experience at LeadFabric, it was clear that Kaat was someone to admire and look up to. She works so hard, is incredibly smart with a lot of initiative and it’s absolutely no surprise how quickly and almost
José Sánchez Montojo
Kaat is a fantastic work colleague! During the 1 year we shared together working at skeeled she always proved herself to be a very reliable and also fun person. Kaat is able to achieve great results in any task she gets assigned to do, also she is ready to help the others in doing so, coping very well with stressful situations. Definitely a great asset for the integrity of a company!
Kyra A.
From the beginning of my experience at LeadFabric, it was clear that Kaat was someone to admire and look up to. She works so hard, is incredibly smart with a lot of initiative and it’s absolutely no surprise how quickly and almost
José Sánchez Montojo
Kaat is a fantastic work colleague! During the 1 year we shared together working at skeeled she always proved herself to be a very reliable and also fun person. Kaat is able to achieve great results in any task she gets assigned to do, also she is ready to help the others in doing so, coping very well with stressful situations. Definitely a great asset for the integrity of a company!
Kyra A.
From the beginning of my experience at LeadFabric, it was clear that Kaat was someone to admire and look up to. She works so hard, is incredibly smart with a lot of initiative and it’s absolutely no surprise how quickly and almost
José Sánchez Montojo
Kaat is a fantastic work colleague! During the 1 year we shared together working at skeeled she always proved herself to be a very reliable and also fun person. Kaat is able to achieve great results in any task she gets assigned to do, also she is ready to help the others in doing so, coping very well with stressful situations. Definitely a great asset for the integrity of a company!
Credentials
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Certified Pardot Specialist
SalesforceMay, 2021- Nov, 2024 -
Marketo Certified Expert (MCE)
Marketo, an Adobe CompanyAug, 2020- Nov, 2024 -
Marketo Engage Certified Business Practicioner
AdobeJan, 2023- Nov, 2024 -
Conversational Sales Certified
DriftJan, 2020- Nov, 2024 -
Conversational Marketing Certified
DriftNov, 2019- Nov, 2024 -
Marketo Certified Expert
AdobeJul, 2018- Nov, 2024
Experience
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LeadFabric
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Belgium
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Business Consulting and Services
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1 - 100 Employee
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Head of Consulting - EMEA
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Aug 2021 - Present
Managing B2B Marketing & Sales Technology consultancy and implementation projects in Benelux and France: - Overseeing business development efforts for LeadFabric consulting offerings, consisting of Technical, Creative and Strategic Services towards B2B organizations. Examples: ○ Change management consulting regarding digital and buyer aligned go-to-market transformation ○ (Functional) Sales and marketing alignment ○ Demand… Show more Managing B2B Marketing & Sales Technology consultancy and implementation projects in Benelux and France: - Overseeing business development efforts for LeadFabric consulting offerings, consisting of Technical, Creative and Strategic Services towards B2B organizations. Examples: ○ Change management consulting regarding digital and buyer aligned go-to-market transformation ○ (Functional) Sales and marketing alignment ○ Demand generation and nurturing strategy, ABM ○ Data strategy, GDPR compliance, targeting and segmentation ○ Buyer Persona and Buyer Journey Development - Project management & Strategy: armed with the information gathered from consumers, converting existing project issues into solutions, implementing necessary changes, and oversees projects from beginning to end. - Developing commercial relationships across a portfolio of prospect accounts - Creation of strategic frameworks to support LeadFabric's consultancy offering - Supervision and coaching of business consultants to help them acquire consulting skill-sets, acting as a mentor, and essentially preparing them for taking up his responsibilities in the future.
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B2B Marketing Technology Consultant
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May 2020 - Aug 2021
My role as Marketing Technology Consultant includes: - Working with account teams to map complex business requirements into functional implementation plans within marketing automation, MarTech and CRM environments - Campaign management and business consulting including targeting strategy (buyer journey and buyer personae development through interview and desk research) - Project Management of SME, mid market and enterprise MAP implementation projects as well as existing client… Show more My role as Marketing Technology Consultant includes: - Working with account teams to map complex business requirements into functional implementation plans within marketing automation, MarTech and CRM environments - Campaign management and business consulting including targeting strategy (buyer journey and buyer personae development through interview and desk research) - Project Management of SME, mid market and enterprise MAP implementation projects as well as existing client engagements - Help clients define their marketing goals and help to measure the ROI of various projects - B2B Marketing & Sales Technology Consultancy (platforms: Marketo, Pardot, Drift, Conversica, Folloze, Bombora)
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Demand Generation Specialist | Marketo Certified Expert (MCE)
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May 2018 - May 2020
LeadFabric is one of the first Marketing Automation and Marketing & Sales alignment specialists in Europe, since 2008. My tasks include: - Provide day-to-day system maintenance and on going configuration of the MAP systems, as well as acting as the first line of defense for program/system support - Provide professional level technical and non-technical documentation and training to clients - Responsible for planning, managing and executing projects related to marketing… Show more LeadFabric is one of the first Marketing Automation and Marketing & Sales alignment specialists in Europe, since 2008. My tasks include: - Provide day-to-day system maintenance and on going configuration of the MAP systems, as well as acting as the first line of defense for program/system support - Provide professional level technical and non-technical documentation and training to clients - Responsible for planning, managing and executing projects related to marketing campaigns - Identification of targeted segments based on behavior, demographic, geographic criteria, ... - Analysing the performance of campaigns and applying insights to optimize the workflows of the campaigns. - Help Drive LeadFabric’s own marketing activities (social, event marketing, etc)
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skeeled
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Luxembourg
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Human Resources Services
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1 - 100 Employee
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Account Executive
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Feb 2017 - Apr 2018
- Establish a trusted/strategic advisor relationship with each assigned client and drive the value of our product and organisation - Own overall relationship with assigned clients, which include: increasing adoption, ensuring retention, and satisfaction with the service - Collaborate with clients to establish together critical goals or other key performance indicators - Generate creative content marketing strategy (Development company website, blog articles… Show more - Establish a trusted/strategic advisor relationship with each assigned client and drive the value of our product and organisation - Own overall relationship with assigned clients, which include: increasing adoption, ensuring retention, and satisfaction with the service - Collaborate with clients to establish together critical goals or other key performance indicators - Generate creative content marketing strategy (Development company website, blog articles, video advertisement, infographics, in corporate brochures, photographs, photoshop, etc.) Show less - Establish a trusted/strategic advisor relationship with each assigned client and drive the value of our product and organisation - Own overall relationship with assigned clients, which include: increasing adoption, ensuring retention, and satisfaction with the service - Collaborate with clients to establish together critical goals or other key performance indicators - Generate creative content marketing strategy (Development company website, blog articles… Show more - Establish a trusted/strategic advisor relationship with each assigned client and drive the value of our product and organisation - Own overall relationship with assigned clients, which include: increasing adoption, ensuring retention, and satisfaction with the service - Collaborate with clients to establish together critical goals or other key performance indicators - Generate creative content marketing strategy (Development company website, blog articles, video advertisement, infographics, in corporate brochures, photographs, photoshop, etc.) Show less
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Group CIMD Intermoney
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Spain
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Capital Markets
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100 - 200 Employee
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Internship - Asset Management (Gestión de Patrimonios)
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Aug 2016 - Sep 2016
CIMD Gestión de Patrimonios provides coverage for the Group’s retail customer base offering both a professional & independent service with full access to international stock markets and a personalised portfolio management for each client. CIMD Gestión de Patrimonios provides coverage for the Group’s retail customer base offering both a professional & independent service with full access to international stock markets and a personalised portfolio management for each client.
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Education
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2015 - 2016
KU Leuven
Master of Business Economics, International Business, Strategy and Innovation -
2016 - 2017
Universidad Autónoma de Madrid
Máster universitario, Dirección de Marketing -
2012 - 2015
KU Leuven
Bachelor of Applied Science - BASc, Accountancy and finance -
2006 - 2012
Heilig-Hartcollege Heist-op-den-Berg
Secundair onderwijs, Wiskunde - Moderne Talen
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