Kaajal Koyyana

Associate Product Manager at Masai
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Contact Information
Location
IN
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency

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Experience

    • India
    • Higher Education
    • 500 - 600 Employee
    • Associate Product Manager
      • May 2022 - Present

      - Building a Learning Management System for 6000+ active students- Working with the Admissions & Placement product to ensure smooth transition for students

    • Brand Manager
      • Oct 2020 - Apr 2022

      - Responsible for creating awareness & building a strong presence across platforms for the brand- Helping shape and communicate our vision and mission- Translating brand elements into plans and strategies- Managing a team working on Marketing & PR activities- Measuring and report performance of all marketing campaigns, and assess ROI- Executing and overseeing new and ongoing marketing activities

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Sr. Account Manager
      • Feb 2019 - Nov 2020

      - Managing client requirements for a variety of brands across industries, including FMCG, FnB, Real Estate, Automobile, Entertainment, Luxury Lifestyle etc - Responsible for managing agency's 50% of revenue generated from clients. - Managing client requirements for a variety of brands across industries, including FMCG, FnB, Real Estate, Automobile, Entertainment, Luxury Lifestyle etc - Responsible for managing agency's 50% of revenue generated from clients.

    • India
    • Marketing Services
    • 1 - 100 Employee
    • Operations Manager
      • Sep 2018 - Jan 2019

      Operations - Project & Account Management Business Development Digital Marketing HR & Admin Content Writing Product Strategy Operations - Project & Account Management Business Development Digital Marketing HR & Admin Content Writing Product Strategy

    • Product & Community Manager
      • Sep 2014 - Sep 2018

      - Product Development & Brand Marketing - Client Servicing for lifestyle clients including Canali, Armani Exchange, Three Sixty Lifestyle & more. - Rewards Management Setup - Research Projects - External Property Program Management - Admin & HR Responsibilities - Product Development & Brand Marketing - Client Servicing for lifestyle clients including Canali, Armani Exchange, Three Sixty Lifestyle & more. - Rewards Management Setup - Research Projects - External Property Program Management - Admin & HR Responsibilities

    • Owner
      • Mar 2014 - Nov 2017

      Online (Instagram) apparel store - scarves, clothes, jewellery. Manage end to end solutions - sourcing, production, packaging, despatching, tracking Online (Instagram) apparel store - scarves, clothes, jewellery. Manage end to end solutions - sourcing, production, packaging, despatching, tracking

    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Account Management Intern
      • Jan 2014 - Apr 2014

      - Liaising with the client and the creative team to ensure the desired communication gets executed. - Assisted in creating client brochures, newsletters, direct mailers, danglers, and research cards. - Competitive Analysis & Market Research for Center Fresh, Center Fruit and Chupa Chups, and an Inverter brand. - Liaising with the client and the creative team to ensure the desired communication gets executed. - Assisted in creating client brochures, newsletters, direct mailers, danglers, and research cards. - Competitive Analysis & Market Research for Center Fresh, Center Fruit and Chupa Chups, and an Inverter brand.

    • Account Management Intern
      • May 2013 - Jun 2013

      - Liaising with the client and the creative team to ensure the desired communication gets executed. - Assisted in creating client brochures, newsletters, direct mailers, danglers, and research cards. - Competitive Analysis & Market Research for Center Fresh, Center Fruit and Chupa Chups, and an Inverter brand. - Liaising with the client and the creative team to ensure the desired communication gets executed. - Assisted in creating client brochures, newsletters, direct mailers, danglers, and research cards. - Competitive Analysis & Market Research for Center Fresh, Center Fruit and Chupa Chups, and an Inverter brand.

    • Creative Associate
      • Sep 2011 - Jul 2012

      - Social Media Marketing: managing all social collaterals, strategizing and implementing of social media plans, designing social media creatives, organizing online and on-ground events. - Organizing and coordination of on ground college events. - Content creation for the company’s website and socially inclined online magazine. - Taking interviews of socialites/NGO founders for the online magazine - Strategizing & implementation of promotion strategies for the online magazine. - Pitching to businesses/NGOs

    • India
    • Individual and Family Services
    • Art and Crafts Teacher
      • May 2009 - Jul 2009

Education

  • Amity University
    Master of Arts (M.A.), Advertising & Marketing Management
    2012 - 2014
  • Jesus and Mary College / Delhi Univ.
    Bachelor of Arts (BA), History Honours
    2009 - 2012
  • Somerville School
    Arts

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