Experience

Hyatt Regency Atlanta Perimeter at Villa Christina
• United States
• Hospitality
• 1 - 100 Employee
• Director of Sales and Marketing

  • Mar 2023 - Present


Sage Hospitality

• United Arab Emirates
• Hospitality
• 1 - 100 Employee

• Director of Sales and Marketing

  • Apr 2016 - Dec 2019

  Developed and executedstrategic sales efforts in concert with area demand to maximize revenue for the hotel. Performed consistent assessments of competitive data in efforts to analyze demand trends & pace. Negotiated all transient rates and group contracts based on the determined seasonal strategy. Determined appropriate business mix and potential displacement concerns. Developed and executedstrategic sales efforts in concert with area demand to maximize revenue for the hotel. Performed consistent assessments of competitive data in efforts to analyze demand trends & pace. Negotiated all transient rates and group contracts based on the determined seasonal strategy. Determined appropriate business mix and potential displacement concerns.



Groups That Travel

• United States

• Director of Sales and Marketing

  • Feb 2011 - Apr 2016

  Managed the sales team and support services staff to ensure successful business development efforts for dedicated markets. (i.e. Government, Sports, Student Travel, etc.) Coordinated ongoing cross training on the intricacies of specialized/market focused selling strategies. Facilitated sales presentations and demand generation programs. Prepared and monitored budget adherence, authored RFPs, and negotiated vendor and client contracts. Managed the sales team and support services staff to ensure successful business development efforts for dedicated markets. (i.e. Government, Sports, Student Travel, etc.) Coordinated ongoing cross training on the intricacies of specialized/market focused selling strategies. Facilitated sales presentations and demand generation programs. Prepared and monitored budget adherence, authored RFPs, and negotiated vendor and client contracts.



Auro Hotels

• United States
• Hospitality
• 200 - 300 Employee

• Area Director of Sales and Marketing

  • Jan 2010 - Aug 2011

  Monitored weekly results as compared to budgeted goals. Created goals for Solicitations, outside calls, site tours and revenues for department. Reviewed quarterly actions and assign strategic directives for each Sales Manager. Coordinated and prepared the monthly rooms revenue forecast. Negotiated all aspects of the sales contract to include: concessions, attrition & cancellation clauses, room rate, and length of stay. Participated in weekly revenue and rate maximization calls for each property. Evaluated weekly revpar indices and modify strategies accordingly. Assisted in the preparation and analysis of the annual marketing plan and budget. Achievements… • YOY Business Transient production growth of over 40% with our top six accounts with an increased ADR average of 5%or more. • Moved STAR ranking from 6 out of 7 to 4 out of 7 in occupancy, 6 out of 7 to 3 out of 7 in ADR. • Successfully revitalized four dormant accounts- Federal Express, AT & T, Children’s Healthcare of Atlanta & CDC. Show less



Concord Hospitality Enterprises

• United States
• Hospitality
• 700 & Above Employee

• Director of Sales and Marketing

  • Jan 2007 - Jan 2010

  Increased ADR, occupancy and year over year profitability by developing and executing targeted projects according to specific market segments. Differentiated customer service and sales to top corporate, education and government agency accounts via incoming phone calls or e-mails as well as proactive outbound communications. Performed daily reviews, weekly and monthly forecasts/analyses of inventory and rates to ensure property was competitively priced in comparison to the compset. Partnered with sister Marriott hotels for monthly blitzes/tradeshows to raise hotel awareness, prospect new business and to ensure full account saturation. *During initial 15 months at RI, I served in a dual role of AGM and DOS by handling day-to-day operations including hiring, employee orientation, controlling labor costs, mentoring/cross training, daily huddles, staff meetings, gatehouse needs, GSS incentives and ordering inventory/food/office supplies along with performing aforementioned sales responsibilities. Achievements… • YOY production growth of 35% in BT roomnights through offering LNR rates with sacrificed rate on shoulder nights • Won RFP approval from 30% of previously denied or squatted upon companies. • Finished 2009 with a 152.4 Revpar Index and 16% YOY growth Show less



JHM Hotels

• United States
• Hospitality

• Area Senior Sales Manager

  • May 2005 - Jan 2007

  Dual sales position that generated group bookings, established and maintained LNR accounts through strategic sales blitzes, cold calling and various networking events. Differentiated customer service and sales to top corporate, education and government agency accounts via incoming phone calls or e-mails as well as proactive outbound communications. Trained employees and new hires on the IHG ‘People Notice’ initiative and the JHM Hotels (franchise) ‘Star Treatment’ culture program. Commendable Achievements… • Received the 2006 JHM Hotels “Sales Leader of the Year” award • Generated 30% increase in government business • In 2006, grew reunion market by 192% over the previous three years combined • Created and implemented a “traveler feedback” program for Corporate client retention Show less



Holiday Inn Express

• United States
• Hospitality
• 700 & Above Employee

• Director of Sales

  • Oct 1999 - May 2005

  Assistant General Manager Supported General Manager in all aspects of the daily hotel operations with a primary focus on guest relations, front desk and the gatehouse. Responsibilities included hiring and training staff, performance appraisals, managing F & B costs, ordering inventory, receivables and submitting payroll. …promoted to Director of Sales & Marketing in 2003 Strategically focused on corporate and government transient & SMERF group travel to increase hotel occupancy and ADR year over year. Increased hotel’s overall revenue by partnering with caterers to create and market meeting packages. Maintained active membership with and cultivated relationships through local associations and trade organizations. Achievements… • Tripled web activity by Co-creating a new independent Web address and Web site based on “key words” that are commonly used by individuals searching for a hotel. • Revitalized dormant accounts to include CSX Railroad, Norfolk Southern, Racetrac and Home Depot • Won several submitted RFP’s to Fortune 1000 companies Show less