Experience

AlphaQuad
• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee
• Digital Marketing Manager

  • Aug 2018 - Present


Karndean Designflooring

• United Kingdom
• Wholesale Building Materials
• 100 - 200 Employee

• Global Digital Marketing Executive

  • Apr 2017 - Aug 2018

  Responsibilities include: • Representing the digital division of the global team, which acts as a marketing agency to local teams. Providing UX, project and technical support to each region, whilst ensuring that a consistent global brand message is maintained. • Aspirations to increase knowledge and skillset have led to the responsibility of additional core regional clients; including UK (main business), Europe, USA (incl. ES-MX), Canada (incl. FR-CA), Australia and New Zealand. • Managing multiple Sitecore websites for diverse audiences; B2B/ B2C, transactional/ non-transactional, retailer lead portals. • Managing global and local product launches in line with the product roadmap; across websites, apps and site integrations. • Project management of website development and regular deployment sprints for site fixes and improvements; including extensive and/or smoke testing on staging, release and live servers. • Working closely with website partners and Sitecore development contractors. Building and maintaining a strong working relationship with recently onboarded website agency. • Monthly website reports and analysis, using advanced Google Analytics goal tracking and conversion. • Nominee for Employee of the Month in March & April 2018.



AnchorCert Group

• Senior Marketing Executive

  • Apr 2016 - Apr 2017

  Responsibilities include: • Heading the marketing and PR department. Development and implementation of a fully-integrated omni-channel marketing plan across the group, including the company’s sub-office in Mumbai. • Leading the group re-brand from Assay Office Birmingham to AnchorCert Group. Implementation of a new look and feel across all channels, including a phased website development plan. • Ownership of the marketing budget. Controlling marketing purchases and negotiating costs with suppliers. • Implementation of a new email service provider and development of targeted email, direct mail and Google AdWords campaigns for B2B and B2C customer acquisition and retention. • Driving increased activity and engagement on social media. Execution of targeted paid social media advertising for lead generation purposes. • Working in tandem with commercial and operational teams to improve processes and drive sales. • Working with agencies, photographers, videographers and television film crews. • Exhibition and conference management and planning.



Jewson

• United Kingdom
• Wholesale Building Materials
• 700 & Above Employee

• eBusiness Marketing Executive

  • Jan 2015 - Apr 2016

  Responsibilities include: • Management of the Jewson brand online, through social media and content marketing. • ROI-focused B2B and B2C email marketing; from content creation to campaign build and reporting. • Multi-channel campaign management of ‘Trucky Dip’ (a competition to win a truck); working closely with Nissan, campaign sponsors, as well as print and media-buying agencies. • Integral part of a working group for the annual Jewson conference. Digital promotion of the first ever ‘Jewson Live’ customer trade show at the NEC. • Close work with internal stakeholders across multiple departments and hierarchies within the Saint-Gobain Group. One-to-one reverse digital mentoring of a Saint-Gobain Exec. • Ownership of digital projects; online account opening, e-commerce pilot and online configuration tools. • Project and campaign analysis, with regular KPI reporting. • CPD: social media paid advertising, campaign planning, content marketing, legal advertising, Google Analytics, SEO and PPC.



DeVilbiss Healthcare

• Medical Equipment Manufacturing

• Digital Marketing Executive

  • May 2013 - Jan 2015

  Responsibilities include: • Management of international multi-language websites; including two full website launches. • Introduction and execution of an international social media plan, as part of a strategy to develop the DeVilbiss brand online. • Project management of regular email campaigns and product launches. • Maintaining a strong working relationship with digital support agency, working together on website projects and email campaigns. • Regular reporting on digital marketing metrics and campaign success (website, email, social media). • Digital and hands-on support in international and domestic exhibitions and conferences. • Creative and empathic copywriting, tailored to various B2B and B2C target audiences (website news, press releases, print brochures, email campaigns, product launches, social media). • Building internal relationships and providing support to product management and international sales teams.



HydroGarden

• United Kingdom
• Wholesale
• 1 - 100 Employee

• Marketing Assistant

  • Jun 2011 - Apr 2013

  Responsibilities include: • Conduction of copywriting and proofreading for B2B and B2C audiences (marketing literature, magazine editorial, website copy, PR materials, product packaging). • Project management of a monthly e-newsletter (UK and Europe) and direct mail campaign. • Continuous maintenance of corporate website with new products and offers. • Planning of exhibitions in both the UK and overseas. • Organisation and management of both internal and external marketing requests. • Working alongside internal designers and liaising with external agencies (freelancers, magazine editors, exhibition organisers, print and translation companies). • CPD: online marketing, social media, copywriting, Microsoft Excel training.



Wm Morrison Supermarkets Plc

• United States
• 1 - 100 Employee

• Sales Assistant

  • 2004 - 2009

  Working for 5 years as a Sales Assistant in: • Customer Services • Dry Cleaning • Photo Processing Working for 5 years as a Sales Assistant in: • Customer Services • Dry Cleaning • Photo Processing