Senior SEO Analyst

• Jan 2022 - Present

• Own strategy and execution on a number of clients with ongoing SEO campaigns with the goal of increasing SEO KPIs: search visibility, visits, leads, on-site behavior metrics, and conversion rate• Set monthly strategy for clients and coordinating execution between different teams, including Account Management, Copywriting, Web Development, and more• Communicate progress and complete technical SEO and strategy requests as they come in from the Account Management team• Monitor industry trends and keep the team's strategy up-to-date on the full breadth of search algorithm factors, including site code and structure, content and onsite factors, backlink profiles, link building and local SEO signals• Train fellow members of the Organic team and new hires, improving their SEO mastery and growth and solving client-related issues, including technical SEO, content development, keyword strategy, and off-site authority building• Consult on SEO best practices including content marketing, local SEO, mobile SEO, site migrations, technical SEO, and more• Specialize in use of various tools such as Google Analytics, Google Search Console, Screaming Frog, Google Trends, Moz Pro, Keyword Planner, Yext, and more Show less

SEO Analyst

• Oct 2019 - Dec 2021

Senior Digital Marketing Specialist

• Feb 2018 - Oct 2019

Manage a network of 150+ clients by providing a variety of custom digital marketing solutions including website development, search engine optimization, copywriting and content development, reputation monitoring, and social media integration. Development and maintenance of websites, landing pages, display advertisements, directory listings, google business pages, mobile applications, social media accounts, and all digital content. -Perform monthly analysis on websites utilizing Google Analytics to collect and report website metrics and evaluate the effectiveness of website initiatives. -Manage on-page and off-page optimization for assigned accounts including; keyword research, competitor analysis, backlink analysis, internal page creation, copywriting, keyword density implementation, and meta tag creation. -Design, build and maintain our social media presence. -Identify trends and insights, and optimize spend and performance based on the insights. -Brainstorm new and creative growth strategies. -Advise clients on retargeting campaigns and measure their performance -Plan, execute and measure experiments and conversion tests. -Collaborate with internal teams to create landing pages and optimize user experience. -Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. -Instrument conversion points and optimize user funnels. -Collaborate with agencies and other vendor partners. -Evaluate emerging technologies. See less Show less

Graphics Design and Marketing Communications Intern

• Mar 2017 - Feb 2018

• Assist in website maintenance and management of the Canteen.com and MyCompass (Internal) website • Develop, write, and edit content to be implemented through the website, social media, or other marketing vehicles as identified. • Research, develop, and write content for the Newsfeed article on Canteen.com. • Develop content and graphics for PowerPoint presentations and internal and external comunications • Support projects by conducting research as needed • Conduct data analysis, measurement of promotions and reporting • Assist with digital media projects • Other duties as assigned by Canteen marketing team Show less

Sales Agent

• Oct 2016 - Dec 2017

• Successfully completing the comprehensive sales training which includes product knowledge, salesmanship, and Red Ventures software systems • Driving profit through both inbound and permission-based outbound calls by utilizing persuasive sales techniques • Consistently performing on a variety of dimensions including, exceeding sales goals and meeting quality assurance requirements • Increasing customer profitability by utilizing cross-selling and up-selling techniques • Ensuring a positive customer experience by educating customers on the features and benefits of the product, responding to questions and overcoming objections, and accurately updating our contact management system. Show less

SOAR Assistant

• Feb 2016 - May 2017

• Maintain SOAR E-mail, phone and voicemails• Providing assistance during SOAR Sessions• Performing SOAR Check-In presentations, faciliatation of activities. • Compiling and rendering SOAR session preparations such as (name-tags, lanyards, rosters, and reports)• Providing engaging customer service • Public speaking

Desk Receptionist

• Aug 2013 - May 2017

As a Desk Receptionist for the Athletic Department at UNC-Charlotte I was tasked with answering phones and greeting guest that entered. I operated office machines such as photocopiers, scanners. I retrieved, sorted, and distributed the mail for personnel and I restocked the supply closet with printing paper, ink, pens, paperclips, staplers, folders, etc. I also reorganized the entire textbook closet, placing books in alphabetical order from A-Z.

Orientation Coordinator

• Jan 2015 - Jan 2016

• In-depth knowledge of campus resources• Public speaking, group work, interactive interpersonal relationship skills• Excellent customer service skills• The facilitation of small group discussions and the ability to work effectively with a diverse group of people• Patience, productivity, and the promotion of the cultural, spiritual, recreational, and academic aspects of campus and community life

Clerical Worker

• Aug 2012 - Apr 2013

As a clerical worker I was expected and tasked with answering phones and greeting guests that entered with enthusiasm. I assisted in filing and rerouting calls to the appropriate individuals. I operated office machines such as photocopiers and scanners which were used to print exams and documents for professors within the department. I retrieved, sorted, and distributed the mail for personnel and I restocked the supply closet with printing paper, ink, pens, paperclips, staplers, folders, etc. I also prepared every end of the semester teacher evaluation sheet for the professors in the Language and Cultural Department during my time in the office. Show less