Experience

MTV Oy

• Finland
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Head of Business & Development: News, Current Affairs & News Service

  • Sep 2019 - Present

  As a result of my development actions MTV News Total TV performance is high on all platforms. With my distribution strategy MTV maximizes the competitive advantage of news. I managed MTV News Must Win Battle 2021-25 growth project, which widened Good Morning Finland to weekends. We also crafted successful brand and communications actions for future news consumers. I planned ministry meetings and responses to media law proposes. During this period I led MTV News Total TV project too, which… Show more As a result of my development actions MTV News Total TV performance is high on all platforms. With my distribution strategy MTV maximizes the competitive advantage of news. I managed MTV News Must Win Battle 2021-25 growth project, which widened Good Morning Finland to weekends. We also crafted successful brand and communications actions for future news consumers. I planned ministry meetings and responses to media law proposes. During this period I led MTV News Total TV project too, which included exhaustive profitability calculations of News and Current Affairs on all platforms. The plan was to boost the digital transformation of news team and video production. Digital news was then included in MTV's Total TV reach and performance. I also masterminded a year long and memorable MTV News 40th anniversary brand campaign. Project Manager: - MTV News Must Win Battle 2021-25 - MTV News Total TV

• Head of Programmes, News & Current Affairs

  • Jun 2016 - Sep 2019

  I was responsible for the acquisition and development of News, Current Affairs and Documentaries for all MTV platforms from linear to digital which included all departments from News to Entertainment. The content was done by several production companies. Mediahub Helsinki was the biggest content provider on all platforms. During this time I led significant digital development project MTV News 360. As a result of the project MTV supercharged digital transformation of news and current affairs by… Show more I was responsible for the acquisition and development of News, Current Affairs and Documentaries for all MTV platforms from linear to digital which included all departments from News to Entertainment. The content was done by several production companies. Mediahub Helsinki was the biggest content provider on all platforms. During this time I led significant digital development project MTV News 360. As a result of the project MTV supercharged digital transformation of news and current affairs by launching for example the 1st Finnish real time digital news channel MTV News Live, total brand uplift for news service MTVuutiset.fi and After Five homecoming show. I led the planning of the press day, the campaign of MTV News Live and communications actions. I also negotiated the practical arrangements of news support, which was critical for widening the news offering. Project Manager: - MTV News 360 development project Executive Producer: Huomenta Suomi (Good Morning Finland), MTV3-kanava ja mtv-palvelu 2017-2019 Kesäterassi (Summer Terrace) kaudet 1-3, MTV3 ja mtv 2017-2019 MTV Uutiset Live, MTVuutiset.fi ja mtv 2019 Rikospaikka (Crime Scene) kaudet 1-3, MTV3 ja mtv 2017-2019 Seitsemän ja Kymmenen uutiset (19 and 22 News), MTV3 ja mtv 2017-2019 Suomen suurimmat etkot (The Biggest Preparty in Finland), MTV3 ja mtv 2017 SuomiAreena, MTV3 ja mtv 2017-2019 Suuri journalistipalkinto -gaala (The Great Journalistic Price), MTV3 ja mtv 2017-2019 Peter Nyman kaudet 1-2, MTV3 ja mtv 2017-2018 Trumpin Amerikka -dokumentti (Trump's America - Divided Nation), MTV3 ja mtv 2018 Asian ytimessä, Jaakko Loikkanen (To the Point) kausi 1, MTV3 ja mtv 2019 Digitalisaatio-keskustelu (Digitalization), MTV3 ja mtv 2019 Studio kausi 1, MTV3 ja mtv 2019 Uusi lastensairaala -dokumentti (New Children's Hospital), MTV3 ja mtv 2019 Viiden jälkeen (After Five) kausi 1, MTV3 ja mtv 2019

• Managing Editor, MTV Superdesk

  • Feb 2012 - Jun 2016

  MTV Superdesk produced digital content to all departments (News, Sports, Entertainment, Lifestyle) and to all platforms from tv to web, from mobile to social media. I was responsible for the Superdesk function. I curated that the desk produced relevant daily content. The position included development projects and transformation of traditional tv work flows to realtime digital news production. I developed mobile journalism, created weekly meeting and analytic monitoring practices.

• Managing Editor, Internet and Consumer Businesses

  • Mar 2011 - Feb 2012

  The position involved digital news brand development, effective web site traffic growth actions, web site UI and advertising revenue development. I also crafted digital news brand strategy and daily traffic monitoring systems in close co operation with analytics team. At the same period I managed several digital development projects that involved cross-functional team members.



Iltalehti

• Finland
• Newspaper Publishing
• 100 - 200 Employee

• News Editor

  • Feb 2006 - Feb 2011

  As a News Editor I was responsible for daily content of all departments (News, Sports, Entertainment, Lifestyle) and platforms (web, print, mobile, video). The position included the daily work management in all departments. I was also responsible for development projects and daily performance in all platforms.

• Producer

  • Feb 1999 - Jan 2006

  As a Producer of Iltalehti Online I was responsible for all daily digital content of the www.iltalehti.fi. I was also one of the transformers changing a traditional evening paper into a digital news media. The task included news brand development, web site traffic growth, web site UI and advertising revenue development. I also enhanced brand strategy and statistics systems.

• Journalist

  • May 1996 - Feb 1999