Jr. Account Coordinator

• Dec 2022 - Present

Clients: The JUNO Awards, Dr. Martens, Mary Brown's Chicken, The JUNO Awards and The Office Experience Toronto

Publicity Intern

• Sep 2022 - Dec 2022

Public Relations Manager

• Feb 2021 - Jan 2022

Key Clients: Juice Beauty, Lenskart, Ministry Of Crab, Bare Anatomy, Orvi Surfaces, The Monk Eyewear, Entice Jewellery by KGK Group & TBZ - The Original

Senior PR Executive

• Dec 2018 - Jan 2021

Account Executive

• Dec 2016 - Jul 2018

As part of the consumer practice team at Edelman, I had the wonderful opportunity to work on brands such as Skyscanner, Jaipur Literature Festival, Wrigley, PepsiCo (Nutrition category), Pond's and Vivanta By Taj. Main responsibilities included: - Daily media monitoring and reporting - Curated engaging press material (media pitches, press releases, articles etc.) - Built target media and influencers list for clients - Proactively conducted media pitching and product seeding - Exercised creative tools of PR to secure earned media coverage - Managed influencer collaborations with Indian lifestyle and food bloggers/content creators - Developed and executed PR strategies for brand launches - Maintained relationships with Indian media and influencer landscape Show less

Account Executive

• Dec 2015 - Dec 2016

Key Clients: FitCircle, CareOnGo, IIPA, MyTVS and 3Dexter Key Clients: FitCircle, CareOnGo, IIPA, MyTVS and 3Dexter

PR Intern

• Jun 2015 - Sep 2015

I developed a knack for PR during my internship with BoringBrands where I worked closely in a four member team on emerging startups like OYO Rooms, Kaaryah, Mavin, a silicon valley startup and Wonderboxx. I developed a knack for PR during my internship with BoringBrands where I worked closely in a four member team on emerging startups like OYO Rooms, Kaaryah, Mavin, a silicon valley startup and Wonderboxx.