Experience

Doosan Magazine

• South Korea
• Media Production
• 1 - 100 Employee

• Project Manager

  • Jan 2020 - Present

  Doosan magazine project team arranges(matchmakes) brands' collaborations with on/offline contents from one of our magazines(Vogue Korea, W Korea, GQ Korea, Allure Korea.) My first project here was Doosan Infracore x IAB studio collaboration with GQ Magazine. IAB studio, one of the hottest art studios in Korea, created workwear that symbolizes Infracore's brand and product; their strong brand color, orange, was reflected, the logo from the excavator's arm was stamped at the arm of workwear. It was for not only Infracore's employees but also the general public. GQ magazine introduced the project from the top with Youtube/Instagram contents and organized a special pop-up store/artwork exhibition.



Doosan

• South Korea
• Machinery Manufacturing
• 700 & Above Employee

• (Collaboration project development team) Project Manager

  • Jun 2016 - Jan 2020

  One of the main projects, called ‘DT275,’ was a new type of curation store that featured new brands, collaborations, and new artists each month, while also hosting launch parties and fan meet-ups. Through the ‘DT275’ collaboration project, I have worked with many famous fashion brands and artists like Nike x e.u, Kevin Lyons, Moschino, ireneisgood, rapper Kid Mille’s nondisclosure x Kapa, and many more. And, ‘Doota Bunker’ is an annual fashion event platform for introducing emerging fashion brands with musical performances during Seoul Fashion Week. Bunker has been a platform for peaceminusone with G-dragon(‘2017), 99%is with CL(‘2018), IISE with DPR live(‘2019).- Development and co-creating fashion/music-related event brands by managing the existing partnerships and developing new overseas and local- Project managing and schedule/budget handling with brand collaboration, magazine collaboration, influencer marketing, social media, promotion, PR, legal and business affairs

• (Duty-free TF) Contents Planning Manager

  • Dec 2015 - Jun 2016

  Selected as a member of the TF team to start a new business. The team mission was opening a new business in 6 months. Under time pressure, I dealt with brand design, application design, interior design, marketing projects urgently.- Managing the creative development process with outside creative agency resources; BI/CI design, on/off-site digital experience, way-finding, uniform design and more- PB brands launching : handbag brand, cosmetic brand.- Accomplishment: IF awards

• (Creative Department - Oricom) Senior Creative Manager

  • Dec 2014 - Dec 2015

  - Creative concepts for print, TV, OOH, POP, package design and digital requirements - Clients: Dongwha pharm-후시딘/활명수/판콜/좋은습관, 제주올레, etc.- Accomplishment: Korea design awards grand prize / Ads of the year gold / Ads of the month / Seoul TVCF awards

• (BigAnt international) Creative Director

  • Mar 2013 - Dec 2014

  A small but award-winning advertising/design studio, Big Ant was famous for a-to-z visual solutions; naming, BI/CI design, package design, advertising campaign solution across all mediums. I led all creative solutions and prepared presentation materials for clients. Aside from client projects, we had our own products launching in convenience stores; disposable mask series called ‘먼지몬지,’ and condom brand ‘바른생각.' By the end of 2014, BigAnt became a part of Doosan corp. So naturally, I moved to Doosan corp’s advertising creative department.- Integrated creative development from brainstorming for product/package design and advertising solution, execution, presentation to delivery- Launching and expanding brands and products- Clients: Herald-Organica, Shinwon-Sieg, Dongwha pharm-후시딘/활명수/판콜 and more- Accomplishment: IF awards



Leo Burnett

• 1 - 100 Employee

• Art Director

  • Jul 2009 - Feb 2013

  - Experienced in running ad campaigns for global, national brands- Strong understanding from traditional to digital media- Hands-on, can-do approach to solve the issue clients are having in new ways- Clients: Coca-cola, McDonald's, Nintendo, Marlboro, Blackberry, Samsung, Norton Security, 5/3bank, Andy awards and more- Accomplishment: One Show awards / Design Merit, One Show entertainment / Finalist, Communication Arts Typography Annual, Addy awards / Gold, Addy awards / Silver, Addy awards / Silver, 3rd place of the Young Lions Cyber Competition(U.S.A)



JWT

• United Kingdom

• Freelancer

  • May 2009 - May 2009



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Intern

  • Jun 2008 - Aug 2008