Ji Yun Park
Media Strategy Associate at AAAZA, Inc.- Claim this Profile
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English Native or bilingual proficiency
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Korean Native or bilingual proficiency
Topline Score
Bio
Credentials
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Google Ads Search Certification
Google Digital Academy (Skillshop)Dec, 2022- Sep, 2024 -
Display & Video 360 Certification Exam
Google Digital Academy (Skillshop)Nov, 2022- Sep, 2024 -
INSIDE LVMH Certificate: Creation & Branding, Retail & Customer Experience
LVMHNov, 2022- Sep, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageJun, 2022- Sep, 2024
Experience
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AAAZA, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Media Strategy Associate
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Oct 2022 - Present
• Execute and optimize media campaigns (broadcast, print, digital, and collateral) through multi-channel marketing to ensure performance efficiency and maximize ROI/ROAS o Generate and manage ad trafficking tools (Google DV 360 and Search Ads 360) to report campaign performance weekly and set bidding strategies, maximize conversions, and deliver positive ROI (Return of Investment) for clients; generated 6x average frequency and +21% overall ROI during Fall Festival Galas • Execute and optimize media campaigns (broadcast, print, digital, and collateral) through multi-channel marketing to ensure performance efficiency and maximize ROI/ROAS o Generate and manage ad trafficking tools (Google DV 360 and Search Ads 360) to report campaign performance weekly and set bidding strategies, maximize conversions, and deliver positive ROI (Return of Investment) for clients; generated 6x average frequency and +21% overall ROI during Fall Festival Galas
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Account Manager
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Jun 2022 - Sep 2022
• Served as main point of contact between the agency and clients across all media including planning and writing proposals, pitch decks, and invoices to ensure successful on-boarding of Fly advertisers o Researched and identified market and user trends to implement Call-To-Action strategies for clients like IQ Fiber and Learning Ally; reached 16% increase in conversions and higher rank in search result page through SEM (Search Engine Marketing) • Served as main point of contact between the agency and clients across all media including planning and writing proposals, pitch decks, and invoices to ensure successful on-boarding of Fly advertisers o Researched and identified market and user trends to implement Call-To-Action strategies for clients like IQ Fiber and Learning Ally; reached 16% increase in conversions and higher rank in search result page through SEM (Search Engine Marketing)
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Student Medicover
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United States
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Insurance
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1 - 100 Employee
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Business Development Specialist
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Feb 2022 - Jul 2022
• Marketed and publicized Student Medicover programs and services; developing new marketing strategies to generate leads • Created online campaigns in UGC format in alignment with the brand’s tone and voice and generated display ads on different social platforms • Organized and hosted virtual events such as webinars monthly to educate students on health insurance and facilitate positive brand image for the company • Marketed and publicized Student Medicover programs and services; developing new marketing strategies to generate leads • Created online campaigns in UGC format in alignment with the brand’s tone and voice and generated display ads on different social platforms • Organized and hosted virtual events such as webinars monthly to educate students on health insurance and facilitate positive brand image for the company
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UC Irvine School of Social Sciences
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United States
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Higher Education
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1 - 100 Employee
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Marketing Consultant
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Sep 2020 - Jun 2022
• Designed digital campaigns such as flyers and infographics to inform all UCI students with ongoing Social Science department related events, webinars, job offers, and consultations • Planned and executed projects and webinars with guest speakers to educate students within Social Science community • Hosted one-on-one consultations for UCI students, the largest academic unit including over 6,000 students, via Zoom to discuss and helped with career development and research opportunities with students Show less
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Digital Marketing Intern
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Jun 2019 - Oct 2019
• Collaborated with LG Ultra Gear team and senior advisors to issue proposals for B2B marketing tactics that are vital for Esports promotions • Assisted in executing internal and external events, including Discord Gamer Sessions, YouTube Livestreams, and meetings for 2000+ active users and gamers • Evaluated conversion rate tracked on YouTube and Twitter to provide analytical reports and track the performance including clickthrough rate and engagement rate • Collaborated with LG Ultra Gear team and senior advisors to issue proposals for B2B marketing tactics that are vital for Esports promotions • Assisted in executing internal and external events, including Discord Gamer Sessions, YouTube Livestreams, and meetings for 2000+ active users and gamers • Evaluated conversion rate tracked on YouTube and Twitter to provide analytical reports and track the performance including clickthrough rate and engagement rate
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Inven Global
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Marketing Intern
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May 2019 - Jun 2019
Worked as an ambassador and helped to organize different E-sports events. • Strategized ideas for the computer game niche market and created new waiver forms and built improvements in collaboration with UCI students with an increased attendance by 44% • Transcribed and edited publications for distribution around the campus and hosted outdoor vendors to promote gaming gears and Esports activities related to the company Worked as an ambassador and helped to organize different E-sports events. • Strategized ideas for the computer game niche market and created new waiver forms and built improvements in collaboration with UCI students with an increased attendance by 44% • Transcribed and edited publications for distribution around the campus and hosted outdoor vendors to promote gaming gears and Esports activities related to the company
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Overman
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Entertainment Providers
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Marketing Intern
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Oct 2018 - Dec 2018
Redesigned, updated and implemented ideas to produce commercials and restore website functionality and appearance. Helped with translating Korean to English when other co-workers faced language barrier. Redesigned, updated and implemented ideas to produce commercials and restore website functionality and appearance. Helped with translating Korean to English when other co-workers faced language barrier.
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Hollister Co.
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United States
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1 - 100 Employee
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Brand Representative
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Jun 2017 - Sep 2017
Assisted with social media campaigns by taking quality photographs of products. Collaborated with customer service team members to give outstanding service. Assisted with social media campaigns by taking quality photographs of products. Collaborated with customer service team members to give outstanding service.
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Education
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2017 - 2022
UC Irvine
Bachelor's degree, Sociology -
2017 - 2022
UC Irvine
Minor, Digital Arts -
2011 - 2017
International School of Manila
High School Diploma
Community
