Experience

Grown Here Farms

• Canada
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Director of Sales and Marketing

  • Jul 2021 - Present

  Designed, built and manage a complete omni channel marketing strategy, including automated outreach and drip campaign strategies. Implemented the 7 step outreach calling system with custom scripts and email templates. Designed and built the CRM system layout to match out reach efforts with a tiered format and automated follow up tasks. Managing the cross connection between government boards with licensed distributors to maximize our channel partnerships. Designed, built and manage a complete omni channel marketing strategy, including automated outreach and drip campaign strategies. Implemented the 7 step outreach calling system with custom scripts and email templates. Designed and built the CRM system layout to match out reach efforts with a tiered format and automated follow up tasks. Managing the cross connection between government boards with licensed distributors to maximize our channel partnerships.



Direct Focus Marketing Communications

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Nov 2019 - Apr 2020



DealerPILOT HR and Compliance Automation

• Business Development Manager Canada West

  • Mar 2019 - Sep 2019

  DealerPILOT HR is the CADA endorsed Human Resources and Health & Safety automation software designed specifically for Canadian auto dealerships. Our software manages the entire employment life cycle which helps dealerships improve employee communication, eliminate the pain and paperwork around managing HR and H&S, and reduce compliance risk without investing in additional staff resources. DealerPILOT HR is the CADA endorsed Human Resources and Health & Safety automation software designed specifically for Canadian auto dealerships. Our software manages the entire employment life cycle which helps dealerships improve employee communication, eliminate the pain and paperwork around managing HR and H&S, and reduce compliance risk without investing in additional staff resources.



Winnipeg Dodge Chrysler Jeep Ram

• Canada
• 1 - 100 Employee

• Sales Professional

  • Mar 2017 - Dec 2017

  Cold calling and lead generating to drive my own traffic in order to help people reach their destination.After your 75th phone call in a day you start to find out who you really are, and of course become quite comfortable and good on the phone.I was able to compete and beat top sales guys with long term client bases by driving my own traffic. Cold calling and lead generating to drive my own traffic in order to help people reach their destination.After your 75th phone call in a day you start to find out who you really are, and of course become quite comfortable and good on the phone.I was able to compete and beat top sales guys with long term client bases by driving my own traffic.



Ashley Furniture Industries

• United States
• Furniture and Home Furnishings Manufacturing
• 700 & Above Employee

• Senior Marketing Specialist

  • Nov 2011 - Jan 2016

  As Senior Marketing Special, I managed a 7.3 Million dollar territory with all sales and service ran through my office.Held weekly training sessions with all major accounts, on product construction, competitive advantage, and sales approach.Attended 4 major marketing seminars a year, bringing back new marketing strategies to my accounts to help them increase their business by driving velocity.Studied google analytics to better serve my accounts in guiding them to the right products in their area and the ability to track our success.

• Junior Marketing specialest

  • Jan 2009 - Nov 2011

  When I first took over the territory it had been ran by a senior and an associate for over 15 years, very well established just about every single store in the territory was selling our product. Some of my locations were selling 100% Ashley furniture with zero room for new floor placement, our primary measure of growth. With hard work and dedication to the marketing side of the business, my accounts we able to drive more traffic ultimately providing me with a 200% increase in my very first year, and a 30% increase over that the following.



Phoenix A.M.D. International Inc.

• Canada
• Furniture
• 1 - 100 Employee

• Business Development Manager and Corporate Trainer

  • Jan 2007 - Jan 2014

  Traveled through central and Western Canada Managing Alberta, Saskatchewan, and Manitoba training hundreds of stores and thousands of sales people on better sales approach methods for added services. Also on better management tools for tracking their success and encouraging the engagement of their sales force. During which I managed 3 independent Sales representatives, training them on new sales methodology, and new product launches. Without a sales representative in Manitoba and North Western Ontario I look after this territory for all sales as well. During which time we had a 200 -500 percent category increase in sales year after year.