Experience

Scoop News Group

• United States
• Media Production
• 1 - 100 Employee

• Art Director

  • Dec 2021 - Present

  Washington DC-Baltimore Area I lead the in-house design team at SNG which is responsible for supporting multiple lines of business with a focus on client partnerships (B2B/B2C) and owned brand initiatives. I oversee the creative conceptualization, development and implementation for all custom branded partnerships across digital, content marketing, print and in-person events.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Creative Director / Consultant

  • Aug 2020 - Present

  Washington, United States As a strategic partner I work with businesses to seamlessly integrate the role of design, strategy and technology. I build comprehensive brand identities and product designs with a focus on cohesive UI/UX solutions. Depending on the project I have the experience and tools to work independently as well as bring additional contractors on board.



POLITICO

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Creative Director

  • Jan 2018 - Oct 2020

  Oversee the brand identity of Politico and lead an in-house design team that supports multiple departments and client partnerships. Through the lens of the brand I create systems and workflows that better define the company’s voice. Continuously expand the visual identity to better adhere to company goals and initiatives while ensuring consistent and cohesive growth. Formed the design team with a focus on collaboration and structure for both individual and collective growth. In addition… Show more Oversee the brand identity of Politico and lead an in-house design team that supports multiple departments and client partnerships. Through the lens of the brand I create systems and workflows that better define the company’s voice. Continuously expand the visual identity to better adhere to company goals and initiatives while ensuring consistent and cohesive growth. Formed the design team with a focus on collaboration and structure for both individual and collective growth. In addition to client work I challenge the team to explore new techniques and workshop new concepts for branded experiences. Expanded our core services into new disciplines such as motion graphics and video which has greatly improved our social media campaigns and virtual programing experiences.

• Creative Strategist

  • Jun 2015 - Dec 2017

  Hired as the first dedicated graphic designer and strategist on the Revenue team and in-house brand content studio POLITICO Focus. I contributed to client outreach and retention through a multitude of services such as custom proposals, presentations, prototypes, mockups and branded libraries that scale across the organization. I relied on a handful of storytelling techniques such as storyboarding, sketching in order to best collaborate with both clients and development teams to create custom… Show more Hired as the first dedicated graphic designer and strategist on the Revenue team and in-house brand content studio POLITICO Focus. I contributed to client outreach and retention through a multitude of services such as custom proposals, presentations, prototypes, mockups and branded libraries that scale across the organization. I relied on a handful of storytelling techniques such as storyboarding, sketching in order to best collaborate with both clients and development teams to create custom brand content. In 2016 I helped contribute to take home Native Advertising Institute’s Best Small Agency of the Year.



SmartBrief

• United States
• Online Media
• 1 - 100 Employee

• Creative Manager / Lead Graphic Designer

  • Jun 2011 - Jun 2015

  As the Creative Manager on the Marketing team I oversee the creative for both our clients and in-house services. Working with the Product team and a team of developers I have worked on redesigning our core email newsletter template and continue to design prototypes for the web and our iPhone app. I help craft email marketing campaigns that generate revenue and list generation. We also produce infographics, illustrations, interactive presentations, style guides, trade-show booth designs and… Show more As the Creative Manager on the Marketing team I oversee the creative for both our clients and in-house services. Working with the Product team and a team of developers I have worked on redesigning our core email newsletter template and continue to design prototypes for the web and our iPhone app. I help craft email marketing campaigns that generate revenue and list generation. We also produce infographics, illustrations, interactive presentations, style guides, trade-show booth designs and powerpoint templates. SmartBrief provides original and curated content across 180 + branded e-newsletters, website, mobile apps, and social media pages. SmartBrief Advertising Solutions enables marketers and media agencies to reach millions of business professionals across network with targeted ads (native, display, text) and generate qualified leads. Show less

• Graphic Designer

  • Dec 2010 - 2015

  As a consultant I help develop brands and craft strategies for web and social campaigns.



Greenpeace

• Netherlands
• Non-profit Organizations
• 700 & Above Employee

• Freelance Consultant

  • Jul 2012 - Aug 2012

  Washington D.C. Metro Area Logo design and email template for The Digital Mobilisation Lab at Greenpeace. http://www.mobilisationlab.org/



Bully Pulpit Interactive

• United States
• Advertising Services
• 100 - 200 Employee

• Consultant

  • Mar 2011 - Apr 2011

  Designed storyboards and Flash banner ads for Robert Wood Johnson Foundation, Stand for Children, and Livestrong. Adhered to branding and messaging guidelines.



Tumblehome Press, Inc

• WordPress Front End Developer

  • Feb 2011 - Apr 2011

  Consulted for website redesign and WordPress migration for CMS capabilities. Built custom WordPress theme from provided Photoshop files using MAMP, CSS, & HTML. Populated the site as well as tested for cross browser compatibility.



Everett Dance Theatre

• United States
• Performing Arts

• Project Manager

  • Aug 2010 - Nov 2010

  Project management for nonprofits’s online rebranding effort using WordPress platform. Led monthly meetings, drafted scope of work, timelines, check-ins, and did quality assurance.Trained team on CMS functionalities, and overall site management, hand-coded CSS and HTML for custom templates.



Cox Communications

• United States
• Telecommunications
• 700 & Above Employee

• Web designer / Coder

  • Mar 2010 - Jun 2010

  Worked with client agency, Duffy & Shanley to design, digitize, and launch 2009 annual report Hand-coded site, optimized for IE6



Duffy & Shanley

• United States
• Advertising Services
• 1 - 100 Employee

• Intern

  • Dec 2009 - Jun 2010

  Worked with digital team and senior creative director to prepare design concepts and materials for pitches.



Edgar Berebi

• Production Artist for Print and Web

  • Nov 2009 - Feb 2010

  Edited hundreds of photographs that were used for printing catalogues and the web. Managed mass upload and database storage for all the image galleries for the website.



Blazing Editions

• United States
• Artists and Writers
• 1 - 100 Employee

• Image Correction Specialist - Print Production

  • Oct 2007 - Oct 2008

  Responsible for the full processes of capturing images, color corrections, and digital printing. Handled weekly meetings with clients to meet their final approval on color corrections.



Windmill Studio

• United Kingdom
• Health, Wellness & Fitness

• Print Production and Data Management

  • Oct 2006 - Sep 2007

  Printing fine art reproductions, managed digital databases, captured and documented work