Jessica Van Wormer
Manager of Creative Services & Graphic Design at NYSHFA / NYSCAL- Claim this Profile
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Bio
Credentials
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Web Development Foundations: Full-Stack vs Front-End
LinkedInOct, 2016- Sep, 2024
Experience
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NYSHFA / NYSCAL
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Manager of Creative Services & Graphic Design
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Apr 2019 - Present
DEVELOPING ALL DIGITAL AND PRINT MARKETING CONTENTAssisting board members and multiple executive team members in the development of print material for annual conferences and educational programs -----Develop large format graphics and signage for Trade Shows / Conferences-----Analyze and report the development of Social Media, Web and Email Marketing performance-----Consistently update company WordPress site pages with new material, links, copywriting, landing pages, and calendar updates -----Email Marketing development through the use of Constant Contact-----Tradeshow App assistance with live edits; Registration build-out to accompany tradeshow, conferences, seminars and educational programs
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JVDUBS
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United States
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Food and Beverage Manufacturing
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Professional Freelance Designer
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Jan 2012 - Present
FULL-RANGE OF CREATIVE SERVICES-----Content Development for Social Media Channels-----Create Email Automation and Marketing Strategies-----Copywriting-----Production of original content including Advertising, Brand Development, Front-End Web Design, Presentations, Poster Art, Package Design, Newsletters, Collateral and so much more! FULL-RANGE OF CREATIVE SERVICES-----Content Development for Social Media Channels-----Create Email Automation and Marketing Strategies-----Copywriting-----Production of original content including Advertising, Brand Development, Front-End Web Design, Presentations, Poster Art, Package Design, Newsletters, Collateral and so much more!
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Grant Graphics- Digital Print & Cut Supply
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United States
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Printing Services
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1 - 100 Employee
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Marketing Director
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Jan 2018 - Jan 2019
SPECIALIZING IN WEB E-COMMERCE, EMAIL MARKETING, LANDING PAGES, & BRAND DEVELOPMENTAssist CEO and Head of Sales in augmenting equipment sales by 30% in the development ofstrategic email campaigns for new and existing equipment brands-----Analyze and report development of Social Media, Web and Email performance-----Research and create all content, including copywriting, for all Social Media channels, Landing Pages,Web store updates and Email blasts to help attract and drive sales-----Establish e-commerce automation using tools such as Klaviyo and Zoho-----Generate estimates and invoices; provide client services; assist and supervise the productionof print jobs for affiliated company-----Design and produce Environmental Graphics featured in Atlantic City Hotel for the Miss AmericaOrganization as they strive to rebrand and modernize their future mission and objectives
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Creatacor, Inc.
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United States
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Events Services
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1 - 100 Employee
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Senior Designer
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Jun 2014 - Sep 2017
LEAD DESIGNER SPECIALIZING IN WEB DEVELOPMENT, SOCIAL MEDIA & BRAND MARKETINGCoordinate and lead brainstorming sessions fostering collaboration across multipledepartments for promotional marketing materials, special event preparations, web development,and corporate branding-----In-house Specialized Designer for LEGO: Creatacor‘s number one client with an annual$2+ million dollar budget- Develop all creative aspects of the nationwide LEGO Americana Mobile Tour- Conceptualize and produce web banners and advertisements for the LEGO Event website- Successfully deliver all 2D aspects for their Toys R’ Us Retail Store Displays, Trade Showspaces and Experiential Event projects- Other partner clients include GE, Osram Sylvania, Virgin Atlantic, Verizon & University of Albany-----Increase web traffic through the production of dynamic creative content and copywritingfor field related articles, eblasts, social media and company newsletters growing to morethan 850+ subscribers-----Enhance and execute award-winning RFPs, touch-screens, and presentations through webdeveloped interfaces which aid in sales advancement and trigger new client base opportunities-----Play an active role in self-promotional sales events by developing award-winning campaigns fosteringnew business while networking with existing clients-----Formulate, design and proof production-ready artwork for large format graphics, vehicles,billboards, environmental displays, POP units, museum exhibits, lobbies, event & trade show exhibits-----Deliver high-quality projects while managing multiple client projects within tight deadlines
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GRAPHICS MANAGER OF GRAPHIC DESIGN & GRAPHIC PRODUCTION
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Sep 1998 - May 2014
MANAGER OF MULTIPLE DEPARTMENTS SPECIALIZING IN GOALS, BUDGETS & QUALITY CONTROLIncrease production and work-flow efficiencies, forge interdepartmental communications,mentor direct reports and maintain operations under budget-----Improve and implement policies and procedures, in addition to, the remodel of an internal datasystem to generate a more productive and valuable directory-----Carry out performance reviews to determine employee eligibility for merit increases and bonuses-----Research, vet and form relationships with new vendors, introduce new and alternate productionmethods while maintaining quality control, and unite the department in their tasks to achievethe most efficient results-----Supervise the creative approach that adhered to established brand standards for Fortune 500 clients
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Miller Freeman
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Book and Periodical Publishing
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1 - 100 Employee
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Graphics Designer
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1996 - 1998
EDITORIAL LAYOUT ARTIST OF FOUR MAJOR PUBLICATIONS AND IT'S CORRELATING COLLATERAL AND NEWSLETTERSComplete redesign of Contract Design and Alt. Office Journal Publications-----Assisted in the restructuring of Facilities Design and Management Publication-----Layout artist of Contract Design, Alt. Office Journal, Facilities Design & Managementand Architectural Lighting Magazines-----Implement all production methods including vendor direction, correspondence with managersand editors, and supervise all match prints and film prior to production release
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Education
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1992 - 1996
Fashion Institute of Technology
Bachelors of Fine Arts Degree, Graphic Design -
1992 - 1994
Fashion Institute of Technology
Associate of Arts Degree, Advertising
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