Experience

Perform Brand Design

• Poland
• Design Services
• 1 - 100 Employee

• Brand Consultant

  • Aug 2011 - Present

  We help to effectively go through the (re)branding process. Clients come to us with challenges such as: - Rebranding or refreshing the brand, create the graphic image of a company - Visual standardization of brands and its small architecture - Branding for new brands, designing labels and packaging - Reducing the cost of brand-building and simplifying ways to expand the brand - Naming - developing the brand name and assessing its potential and accessibility - Visual audit of the brand, helping to define the assets that work for the strength of the brand or simply pointing out areas for correction - Brand building, preparing a new brand strategy or aligning it with the company's current offerings, the current economic situation, the new competitive environment - Logo design and typefaces - solutions tailored to the specific brand - Identity/visual information systems, including: manuals, guides, manuals describing the brand idea and teaching the principles of consistent design - Arranging the image of the product portfolio under a common umbrella brand - Strategy sessions on the brand strategy and its individual elements, helping to clearly communicate the brand in the market - Individual consultations in the area of strategy, brand architecture, rebranding and design - Support in the evaluation of the work of an external creative agency Check out our realizations: www.pbd.pl/case-study Show less