Justin Toson
National Sales Manager at Regents Capital Corporation- Claim this Profile
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Bio
Experience
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Regents Capital Corporation
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United States
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Financial Services
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1 - 100 Employee
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National Sales Manager
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May 2023 - Present
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GE HealthCare
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United States
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Hospitals and Health Care
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700 & Above Employee
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2018 - May 2023
I earned a prestigious promotion to blend expertise in GE Finance and GE Healthcare to achieve $150M/year in financial services volume. Lead a team of ~9 healthcare and finance sales professionals spanning the central United States in delivering financial solutions to facilitate the acquisition of medical technology for Healthcare Systems, Academic Institutions, Physician Groups and Imaging Centers. Restructure sales organization and guide change management following the integration of the business from GE Capital into GE Healthcare. Maximize opportunities and talent across geographies and collaborate with our capital markets group to oversee relationship with 25 lending partners. Catapulted sales to $150M+ in new business annually through effective leadership and sales strategy. Highlights of my Achievements Include:§ Introduced new product offerings including variable based or usage based reimbursement to meet current healthcare needs, such as providing temporary financial solutions to meet the demands of Coronavirus hospitalizations.§ Handpicked to serve as 1 of 7 members of the Leadership Advisory Board for the US and Canada. Tasked with sharing feedback from the field and presenting ideas to retain and motivate sales contributors. Show less
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2016 - 2018
I transitioned into a sales leadership role within GE Healthcare, managing relationship with the largest healthcare system in the state of Texas. Consulted with C-level leaders to identify and present solutions in alignment with client vision, goals and challenges. Advised 75 Sales Representatives on client needs and future direction, ensuring impactful sales strategies in the presentation of equipment sales, services, and consulting solutions. Restructured leadership teams, fostered collaboration, and aligned sales strategy to improve business culture and account planning strategies. Advised the Region General Manager on establishing coverage models for sales force and managed the regional Board of Directors. Highlights of my Achievements Include:§ Saved $50M over 5 years for the client healthcare system by leading sales in presenting value proposition and successfully selling a workflow management system to optimize workflow and nursing staff. Show less
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GE Healthcare Equipment Finance
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Brookfield, Wisconsin, United States
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Vice President | Strategic Account Manager
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2010 - 2016
After a brief hiatus, I returned to GE to manage GE healthcare’s largest equipment finance accounts each delivering $20 - $25M in annual revenue. Guided a team of 3 in collaborating with healthcare executives to create equipment and financing roadmaps with the goal of upgrading technologies, reducing costs, and improving outcomes based on client’s capacity, operating costs, and technology levels. Highlights of my Achievements Include: § Drove an average of $50M in annual revenue, greatly surpassing $15M+ average, by applying strategic vision and financial acumen to provide tailored solutions that meet client needs while factoring in medical equipment trends and evolution. § Attained numerous sales awards including; Sales Person of the Year in 2012, Sales Performance and Expertise and Top Sales Performance in 2013. § Noted subject matter expert in healthcare equipment financing. Co-led a podcast on financing in technology management with Kaufman Hall, the leading healthcare management consulting company. Contributed to whitepapers in HealthLeaders and Modern Healthcare. Show less
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Wells Fargo Equipment Finance Company
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Canada
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Financial Services
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1 - 100 Employee
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Executive Client Director
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2009 - 2010
During this time, I was enlisted by Wells Fargo to apply healthcare financing expertise to launch Wells Fargo’s healthcare equipment lending vertical. Key member of the 4-person team covering the southwestern United States. Guided and educated the banking community including bankers, marketing, risk analysts and other operational contributors on healthcare financing capabilities. Collaborated with government/institutional, commercial, and business banking segments on tailoring customized financial solutions for a diversity of healthcare organizations. Highlights of my Achievements Include: § Captured 1st year volume of $20M, securing 12 new government and commercial accounts. Show less
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GE Healthcare Equipment Finance
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Nashville, Tennessee/Tampa, Florida
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Finance Services Account Manager
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2006 - 2009
I was promoted to expand financial product sales and manage existing relationships with Healthcare Systems, Academic Institutions, Physician Groups and Imaging Centers across Tennessee, Northern Georgia, Northern Alabama and Mississippi. Partnered with clients to gain understanding of each organization’s complex financial structure, blending financing with long-term strategy and evolution of the healthcare market to define most effective equipment pricing, structuring, and closing of financing packages. Selected, within 1 year, to assume a larger role in Tampa, Florida; a more strategic territory for the business. Highlights of my Achievements Include: § Consistently exceeded sales goals by 110% and margin goals by 200%. § Promptly surpassed plan by 30% in Tampa, FL by designing flexible financing structures to manage technology obsolescence while maximizing derived income. § Earned President's Award by capturing 50% mix of GE and non-GE assets, catapulting past 18% average. Show less
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Commercial Leadership Program
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Apr 2006 - Jul 2007
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GE Healthcare Equipemnt Finance
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Milwaukee, Wisconsin, United States
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Member, Commercial Leadership Program
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2006 - 2007
From 2006 - 2007, I was tapped based on my strength collaborating with customers in defining agreeable solutions to participate in GE’s internationally recognized leadership program designed to develop world-class sales professionals. Gained deep understanding of all aspects of the business, product, services, and industry insights. Completed curriculum on advanced techniques in finance, pricing, advanced leasing concepts, underwriting, presentation skills, and selling/influencing. Further honed effective negotiation skills under mentorship of tenured, successful sales professionals. Highlights of my Achievements Include: § 1 of 2 professionals (out of 5) to complete the intense program. Trained newly hired sales representatives on internal systems, tools, and policies. Show less
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GE Healthcare Equipment Finance (HEF)
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Milwaukee, Wisconsin, United States/Paris, France
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Senior Portfolio Manager
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2000 - 2006
I was selected to join the Asset Management Group, the top income driver for the company. Negotiated options at lease expiration for high value equipment such as, Linear Accelerators, MRI and CT scanners, surgical assets and IT equipment. Highlights of my Achievements Include: § Tapped to participate in highly competitive rotation in Paris with the European asset management team. Successfully achieved buy-in for new equipment return process for $3B in assets. I was selected to join the Asset Management Group, the top income driver for the company. Negotiated options at lease expiration for high value equipment such as, Linear Accelerators, MRI and CT scanners, surgical assets and IT equipment. Highlights of my Achievements Include: § Tapped to participate in highly competitive rotation in Paris with the European asset management team. Successfully achieved buy-in for new equipment return process for $3B in assets.
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Education
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University of Wisconsin-Whitewater
B.S., Finance