Justin Fredericks
President & Advisory Board Member at GORUCK- Claim this Profile
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Bio
Credentials
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Shopify Ecommerce for Marketers
LinkedInJul, 2020- Nov, 2024
Experience
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GORUCK
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United States
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Retail
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1 - 100 Employee
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President & Advisory Board Member
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Apr 2021 - Present
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Consultant
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Dec 2020 - Apr 2021
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Leander Studio
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United States
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Design Services
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Strategic Advisor
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2022 - Present
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Advisor
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2022 - Present
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Huckberry
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United States
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Retail
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100 - 200 Employee
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Advisor
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2020 - 2021
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ISlide, Inc.
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Chief Revenue Officer (CRO)
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2020 - 2021
ISlide is the leader in custom and personalized slides and socks and has consistently grown year over year since being founded in 2013. ISlide allows everyone to stand in what they stand for via direct, wholesale and team sales channels. The CRO role directly oversees all revenue driving activities including sales, ecommerce, marketing, product, growth, and new business teams ISlide is the leader in custom and personalized slides and socks and has consistently grown year over year since being founded in 2013. ISlide allows everyone to stand in what they stand for via direct, wholesale and team sales channels. The CRO role directly oversees all revenue driving activities including sales, ecommerce, marketing, product, growth, and new business teams
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Fanatics
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United States
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Software Development
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700 & Above Employee
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SVP - Omnichannel - Fanatics & Nike Brands
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2019 - 2020
Provided additional responsibility of Nike apparel and Headwear design, Fanatics & Nike graphic design teams, E-Sports business and Harley Davidson Sales...managing a team of 110 people and revenues in excess of $1B. Focused on building a cohesive culture via a collectively built strategy and vision, strong communication and putting people first. Manage Direct to Customer (DTC) and wholesale apparel and accessory businesses across the NFL, MLB, NHL, NBA, MLS, Premier League, E-Sports, Golf, Nascar & Harley Davidson. Show less
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SVP - Omnichannel - Fanatics & Majestic Brands
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2017 - 2019
Promoted and moved to Tampa, FL to help drive the integration of the Fanatics merger with Majestic. Took on additional responsibilities of design and DTC sales and managed a team of 50. Increased DTC revenue 215% with 500 basis points of margin improvement while also taking on merchandising and design for the wholesale side of the business. Launched first ever elevated trophy t-shirt and track jacket assortment for Super Bowl 52 driving increased revenue of 121%.
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VP - DTC Merchandising
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2014 - 2017
Joined Fanatics, a market leading, global sports internet company to help build the vertical, DTC private label business from the ground up. Managed apparel, headwear and accessory lines across the NFL, MLB, NHL, NBA, MLS, Premier League, and NCAA categories. Built brand strategies and married data analytics with customer trend info to grow revenue 400% while increasing margin 650 basis points.. Launched trend forward collaborations with Run DMC and VS Everybody
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adidas
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Germany
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Sporting Goods
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700 & Above Employee
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Business Unit Director - Training & Graphics Business Units
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2012 - 2014
Given additional responsibility to oversee the US men's training business and help drive the $2B+ global training business. Grew revenues 15% while decreasing SKU count by 10%. Created new tiered, franchise product strategy that drove product quality, story telling and segmentation by channel. Created and Launched adidas aeroknit technology globally. Doubled the adidas graphic tee revenue in our direct to consumer channel.
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Business Unit Director - Graphics
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2011 - 2012
Promoted to manage a newly created business unit that managed adidas branded graphic t's and fleece across all categories. Created a new team, vision, design direction, product strategy, Go-to market plan and in-store marketing execution. Grew top line revenue 23% while adding 300 basis points to the bottom line. Established a consistent presence in mall based accounts and boutiques that hadn't previously existed. Launched Boston Stands as One t-shirt that raised over $1M to support victims of the Boston Marathon tragedy. Show less
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Global Category Manager
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2009 - 2011
Successfully led the creation, go-to market strategy and launch of the NBA Revolution 30 uniform system in 2010, which decreased the weight of NBA uniforms by approximately 30% while adding additional breathability. Grew the NBA international apparel business by 40% over three year span by landing regional trend right products around the globe
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Global Senior Product Manager
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2008 - 2009
Accepted a promotion to move to adidas US headquarters in Portland, OR to manage the adidas, NBA on-court and international apparel businesses. Grew the on-court business 30% and successfully launched the international apparel line globally
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Product Manager
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2006 - 2008
Joined the adidas Originals side of the licensed business when Reebok was acquired by adidas. Grew revenue by over 60%, landed products in boutique accounts that it had not previously been sold in, and managed on-court programs such as Hardword Classic Nights
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Reebok
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United States
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Manufacturing
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700 & Above Employee
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Associate Product Manager
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2005 - 2007
Was fortunate to learn from experienced and amazing mentors in my first product creation role who built my knowledge of product creation and merchandising from the ground up. Supported apparel and headwear product creation and merchandising teams across the NHL, NFL, NBA, and MLB businesses.
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Recruiting Specialist
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2003 - 2005
First role out of undergraduate school. Managed college recruitment program of up to 50 hires annually, relaunched NFL internship program and oversaw executive speaker series
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Education
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MIT Sloan School of Management
Executive Education, Digital Marketing Analytics -
Boston College Carroll School of Management
MBA, Business -
Boston College
BA, Communications