Email/SMS Marketing Manager

• Aug 2022 - Present

Oversee the day-to-day management of a key acquisition vertical, leveraging expertise in A/B testing, audience segmentation, and targeting using CRM and automation platforms such as Active Campaign, Intercom, and Twilio. Collaborating with data analysts, sales, and marketing teams, I develop and implement iterative testing strategies, continuously improving customer retention and optimizing messaging and targeting. Oversee the day-to-day management of a key acquisition vertical, leveraging expertise in A/B testing, audience segmentation, and targeting using CRM and automation platforms such as Active Campaign, Intercom, and Twilio. Collaborating with data analysts, sales, and marketing teams, I develop and implement iterative testing strategies, continuously improving customer retention and optimizing messaging and targeting.

Founder

• Aug 2019 - Present

Oversaw a portfolio of 20+ accounts with a combined yearly ad spend of over $1M, strategically allocating resources to meet clients' marketing objectives. Leading a team of five marketing professionals, I've coordinated the development and execution of data-driven campaigns tailored to specific KPIs, utilizing growth marketing principles and CRM tools. By collaborating closely with clients to craft customized marketing strategies, we've delivered exceptional results that align with their unique needs and goals. Show less

Digital Marketing Manager

• Oct 2019 - Jun 2021

Developed and implemented data-driven marketing strategies, leveraging platforms like Salesforce, HootSuite, and ActiveCampaign to increase followers and engagement by crafting targeted content. This approach not only improved brand visibility but also enhanced customer relations through personalized touchpoints via email and SMS. By generating insightful reports for clients, we effectively drove business objectives, showcasing the power of growth marketing and CRM in a traditionally conservative industry. Show less

Growth & Lifecycle Marketing Manager

• Apr 2018 - Oct 2019

Successfully scaled online revenue by 300%, generating over $2.5M in sales through targeted growth strategies, including social media optimization, cold calling, SMS campaigns, and email automation. Leveraged CRM tools to manage and optimize digital channels, growing a VIP club to over 2K members, and utilized data-driven analytics to conduct market research, keeping the company ahead of emerging trends. My customer-centric approach consistently enhanced customer experience, leading to higher conversion rates and strengthened brand loyalty Show less

Digital & Lifecycle Marketing Associate

• Apr 2017 - Mar 2018

Digital Marketing Specialist

• Oct 2016 - Mar 2017