Experience

AdsWizz

• United States
• Advertising Services
• 100 - 200 Employee

• Director, Self Serve

  • Mar 2022 - 1 year 10 months

  San Francisco Bay Area

• Director, SMB Marketing

  • Jul 2020 - Apr 2022

  San Francisco Bay Area Business lead, AudioGO self serve audio ad buying platform. AdsWizz is a SiriusXM company.

• Senior Manager, SMB Marketing

  • Jan 2019 - Jul 2020

  San Francisco Bay Area Managed go to market strategy for AudioGO self serve audio ad buying platform.



Tobii

• Sweden
• Software Development
• 300 - 400 Employee

• Senior Manager, Business Development

  • May 2017 - Aug 2018

  San Francisco Bay Area - Managed all aspects of online fielding for webcam eye tracking experiments at Tobii Pro: quote, launch, monitor, close, and reconcile. - Built and managed a network of the top market research sample companies in the world, giving Tobii access to several dozen sample suppliers and millions of respondents globally. - In house expert and resource to account managers, clients, R&D and overall global Tobii team on all online panel/sample related questions or requests. -… Show more - Managed all aspects of online fielding for webcam eye tracking experiments at Tobii Pro: quote, launch, monitor, close, and reconcile. - Built and managed a network of the top market research sample companies in the world, giving Tobii access to several dozen sample suppliers and millions of respondents globally. - In house expert and resource to account managers, clients, R&D and overall global Tobii team on all online panel/sample related questions or requests. - Advocate / liaison to Tobii R&D for all online panel / sample related product updates, improvements and new features to the Sticky Insights platform. - Worked closely with Tobii Pro account managers to provide pricing, training, marketing materials, assist in sales calls and help close deals that included online webcam panel. - Identified, tracked, and monitored all panel related metrics and KPIs to internal teams and management. Show less



Sticky

• Advertising Services
• 1 - 100 Employee

• Growth Marketing Manager

  • Feb 2016 - May 2017

  San Francisco Bay Area *Acquired in 2017 by Tobii Pro. - Managed go-to-market strategy for Sticky’s product offerings, including Sticky’s web based eye tracking and emotion measurement analytics platform. - Lead on scaling, automating and monetizing the company's supply side consumer insights platform with goal of over 1 million respondent surveys by end of 2017. - Managed and optimized the company’s digital marketing campaigns which generated over 2,000 sales opportunities in a 9 month span… Show more *Acquired in 2017 by Tobii Pro. - Managed go-to-market strategy for Sticky’s product offerings, including Sticky’s web based eye tracking and emotion measurement analytics platform. - Lead on scaling, automating and monetizing the company's supply side consumer insights platform with goal of over 1 million respondent surveys by end of 2017. - Managed and optimized the company’s digital marketing campaigns which generated over 2,000 sales opportunities in a 9 month span using SEM/SEO, re-marketing and demand generation strategies. - Identified new internal metrics, and created management reports that helped optimize marketing spend, improve funnel performance, automate internal processes and reduce company costs. - Supervised in house and outside creative staff in development and optimization of all digital content including guidebooks, videos, ads, websites, and emails. Show less



College Labor

• Technology, Information and Internet

• Founder

  • Sep 2012 - Jan 2016

  San Francisco Bay Area *Acquired in 2016. - Launched, scaled and sold a successful online labor marketplace for college students in 2 major US markets with no outside funding. - Created over 2,000 jobs for college students in the San Francisco Bay Area and Los Angeles. - Built a supply side network of more than 1,000 vetted college students and recent graduates from over 100 colleges through referral programs and strategic partnerships. - Managed all aspects of product cycle from… Show more *Acquired in 2016. - Launched, scaled and sold a successful online labor marketplace for college students in 2 major US markets with no outside funding. - Created over 2,000 jobs for college students in the San Francisco Bay Area and Los Angeles. - Built a supply side network of more than 1,000 vetted college students and recent graduates from over 100 colleges through referral programs and strategic partnerships. - Managed all aspects of product cycle from development to growth including research, design, launch, marketing and customer outreach. Show less



TalkFree, Inc.

• Product Marketing Manager

  • Jul 2011 - Jun 2014

  San Francisco Bay Area - Executed all marketing initiatives to acquire customers and channel partners in emerging markets using SEM/SEO strategies that resulted in $25M a year in sales. - Served as primary product manager on the company’s major initiative, the Vokka mobile messaging app in partnership with PLDT Philippines (NYSE - PHI). - Managed the company's several product offerings by adjusting positioning, coordinating development, drafting/managing site content, and testing feature sets. -… Show more - Executed all marketing initiatives to acquire customers and channel partners in emerging markets using SEM/SEO strategies that resulted in $25M a year in sales. - Served as primary product manager on the company’s major initiative, the Vokka mobile messaging app in partnership with PLDT Philippines (NYSE - PHI). - Managed the company's several product offerings by adjusting positioning, coordinating development, drafting/managing site content, and testing feature sets. - Analyzed industry trends and competitive landscape; oversaw opportunity identification and evaluation; formulated new offers and promotions. - Created, tracked and evaluated internal metrics and management reporting to optimize marketing performance and effectiveness of existing and new programs, offers, channels, and product mix.

• Marketing Analyst

  • Nov 2008 - Jul 2011

  San Francisco Bay Area - Hired to acquire VoIP reseller customers in MENA and African markets; worked directly under the Director of Marketing to help implement marketing campaigns, programs and products. - Successfully acquired customers and channel partners in emerging markets using SEM/SEO strategies, increasing sales leads by 300% in first year. - Led extensive research efforts for Sales Managers to develop insight and recommendations into their customer’s usage, competitive landscape and sales… Show more - Hired to acquire VoIP reseller customers in MENA and African markets; worked directly under the Director of Marketing to help implement marketing campaigns, programs and products. - Successfully acquired customers and channel partners in emerging markets using SEM/SEO strategies, increasing sales leads by 300% in first year. - Led extensive research efforts for Sales Managers to develop insight and recommendations into their customer’s usage, competitive landscape and sales channels. - Helped implement a public relations plan that significantly raised media visibility establishing TalkFree as a widely recognized brand in key global markets such as North Africa and Middle East (MENA) and Sub-Saharan Africa. - Built dynamic relationships with customers and channel partners to gain a deep understanding of product usage and invaluable market insight.