Justin Lugbill

Co-Founder at Lugbill Designs
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Location
Chicago, Illinois, United States, US

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Ashley Boening

Justin is a consummate professional and one of the most highly skilled and well informed digital marketing executives I've had the pleasure with which to work. We worked together over a year together during my time at BigCommerce where the performance marketing channels scaled and achieved goals that were historical to the organization. I'm looking forward to working with Justin again in the future and would recommend him highly to anyone working in digital marketing, acquisition or ecommerce.

Chris Anderson

Justin is a calm, cool, professional leader with a big heart. I had the pleasure of working with Justin for several years and can’t say enough about his grace under pressure. He is able to dazzle clients and put them at ease, always leaving them with a positive feeling at every stage of the relationship. He’s a hard worker that always gets the job done, all the while being a patient coach and mentor to the other people on his team. Justin would be a fantastic addition to any team.

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Credentials

  • Google Ads Display Certification
    Google
    Mar, 2020
    - Sep, 2024
  • Google Ads Measurement Certification
    Google
    Mar, 2020
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Mar, 2020
    - Sep, 2024
  • Google Ads Video Certification
    Google
    Mar, 2020
    - Sep, 2024
  • Shopping Ads Certification
    Google
    Mar, 2020
    - Sep, 2024
  • Analytics
    Google Partners
    May, 2015
    - Sep, 2024

Experience

    • United States
    • Design Services
    • 1 - 100 Employee
    • Co-Founder
      • Jan 2009 - Present

      After moving to Chicago in 2009, the design/build firms my wife and I encountered were uninspired, stuffy, and rigid. I knew we could do it better. Lugbill Designs was formed shortly after. We specialize in residential design and remodel throughout Chicagoland. Erica handles all-things-design and project management. I am the integrator - ensuring operations, sales, marketing, & technology fire on all cylinders. After moving to Chicago in 2009, the design/build firms my wife and I encountered were uninspired, stuffy, and rigid. I knew we could do it better. Lugbill Designs was formed shortly after. We specialize in residential design and remodel throughout Chicagoland. Erica handles all-things-design and project management. I am the integrator - ensuring operations, sales, marketing, & technology fire on all cylinders.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Director (Contract)
      • Jan 2018 - Present

      I came on board to help build the agency's paid media discipline. I lead a team of 5, running paid media for clients such as University of Chicago, United Way, Optiver, Syntax, ePlus, WWT, Sirius, and others. I came on board to help build the agency's paid media discipline. I lead a team of 5, running paid media for clients such as University of Chicago, United Way, Optiver, Syntax, ePlus, WWT, Sirius, and others.

    • United States
    • Advertising Services
    • Owner
      • Jan 2010 - Present

      Redline is an extension of everything I have learned throughout my career. Focusing on digital marketing, Redline offers agency and consulting services to companies of all sizes. The company specializes in cohesive, cross-channel digital marketing campaigns, along with the analytics & assets required for their execution. Redline is an extension of everything I have learned throughout my career. Focusing on digital marketing, Redline offers agency and consulting services to companies of all sizes. The company specializes in cohesive, cross-channel digital marketing campaigns, along with the analytics & assets required for their execution.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • VP, Digital Advertising
      • Jan 2021 - Feb 2022

      When I started at Closed Loop, we were a handful of paid media experts. Over the course of 6 years, we scaled the agency while cultivating a best-in-class culture. Employees were put first as was evidenced by the 5 consecutive "Best Places to Work" awards we were awarded by Ad Age.In this position, I owned $50m+ in annual media spend across the Google ecosystem. Paid search, display, and video rolled up to me. I also played an intermediary lead role for post-click, creative and programmatic divisions.Clients that rolled up to me include Calm, Slack, Calendly, Lending Club, Outreach, Matillion, CoStar, CCI, FICO, Harvest, Huckberry and xMatters (Everbridge). Show less

    • Digital Marketing Director
      • May 2017 - Jan 2021

      Led a team of 5 digital marketers and strategists, building team, process, culture and managing digital media campaigns for top-tier clients, generally in the tech space. Clients under my management include Sesame Street, BigCommerce, Instapage, Smartsheet, Intercom, Netskope, xMatters, Ultimate Medical Academy (UMA), and others.In addition to media, I led the charge on our post-click optimization initiatives. Clients I owned there include Vudu and Techsmith (Snagit/Camtasia).

    • Digital Marketing Manager
      • Jun 2016 - May 2017

      Transitioning from a consulting position to a full-time employee (a first in my career), I ran media strategy and execution for multiple clients, all in the technology sector.

    • Digital Marketing Consultant
      • Jun 2015 - Jun 2016

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Search Marketing
      • Jan 2013 - Dec 2014

      I owned all non-programmatic digital media for this conventionally traditional ad agency looking to expand its array of services into Digital. I also helped oversee the acquisition of Yellow7, a boutique digital agency. Annual media spend grew over 100% in my time at SMG. Clients included Visit Orlando, Concentra (Humana), Dave & Busters, Fiesta Restaurant Group (Pollo Tropical & Taco Cabana), BOK Financial, Regis (SmartStyle, Pro-Cuts, Carltons), Ditch Witch, MHSRV I owned all non-programmatic digital media for this conventionally traditional ad agency looking to expand its array of services into Digital. I also helped oversee the acquisition of Yellow7, a boutique digital agency. Annual media spend grew over 100% in my time at SMG. Clients included Visit Orlando, Concentra (Humana), Dave & Busters, Fiesta Restaurant Group (Pollo Tropical & Taco Cabana), BOK Financial, Regis (SmartStyle, Pro-Cuts, Carltons), Ditch Witch, MHSRV

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Founder
      • Jan 2005 - Aug 2014

      I started this business my freshman year of college. By the time I left school, annual revenues topped $1 million. 10 years later, I sold the business and began focusing on other growing ventures - Redline Digital and Lugbill Designs. I started this business my freshman year of college. By the time I left school, annual revenues topped $1 million. 10 years later, I sold the business and began focusing on other growing ventures - Redline Digital and Lugbill Designs.

    • Netherlands
    • Technology, Information and Internet
    • Director of Digital Marketing
      • Jan 2012 - Aug 2013

      I owned search, display, social, remarketing, and video advertising campaigns for this Dallas agency, which previously focused more on web development and design. I owned search, display, social, remarketing, and video advertising campaigns for this Dallas agency, which previously focused more on web development and design.

    • Advertising Intern
      • May 2008 - Aug 2008

      Market research, public relations, and account management for several clients such as McDonalds. Market research, public relations, and account management for several clients such as McDonalds.

Education

  • Indiana University South Bend
    BA, Marketing
    2006 - 2009

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