Justin Hakes
Vice President, Communications & Public Affairs at Consumer Data Industry Association- Claim this Profile
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Bio
Lisa A. Rickard
I oversaw Justin's work for nine years as president of the U.S. Chamber Institute for Legal Reform and the U.S. Chamber Workforce Freedom Initiative, respectively. Justin showed that he can learn and communicate effectively on new issues, eventually earning a dual role working simultaneously for both teams. Justin was skilled at making complex ideas understandable and preparing senior executives for media interviews. He also built relationships with media that were important bridges for the organization to express its views. From promoting research to events, Justin consistently put the organization in the public spotlight. Justin is a communications leader who can coin the right message, deliver it to target audiences and thrive in a team environment.
Glenn Spencer
I was Justin's direct supervisor for over 11 years at the U.S. Chamber of Commerce, and guided his growth into a veteran communicator. Justin brings an expressive, thoughtful and committed mindset to his career. He knows how to bring complex issues to life using language that everyone can understand. Justin led media relations, messaging, social and digital media campaigns, creative ad development, and polling and message testing. He also showed commitment to the organization and his coworkers—all with a sense of humor. Justin’s not only a leading communicator, but also a valuable team member and coworker.
Lisa A. Rickard
I oversaw Justin's work for nine years as president of the U.S. Chamber Institute for Legal Reform and the U.S. Chamber Workforce Freedom Initiative, respectively. Justin showed that he can learn and communicate effectively on new issues, eventually earning a dual role working simultaneously for both teams. Justin was skilled at making complex ideas understandable and preparing senior executives for media interviews. He also built relationships with media that were important bridges for the organization to express its views. From promoting research to events, Justin consistently put the organization in the public spotlight. Justin is a communications leader who can coin the right message, deliver it to target audiences and thrive in a team environment.
Glenn Spencer
I was Justin's direct supervisor for over 11 years at the U.S. Chamber of Commerce, and guided his growth into a veteran communicator. Justin brings an expressive, thoughtful and committed mindset to his career. He knows how to bring complex issues to life using language that everyone can understand. Justin led media relations, messaging, social and digital media campaigns, creative ad development, and polling and message testing. He also showed commitment to the organization and his coworkers—all with a sense of humor. Justin’s not only a leading communicator, but also a valuable team member and coworker.
Lisa A. Rickard
I oversaw Justin's work for nine years as president of the U.S. Chamber Institute for Legal Reform and the U.S. Chamber Workforce Freedom Initiative, respectively. Justin showed that he can learn and communicate effectively on new issues, eventually earning a dual role working simultaneously for both teams. Justin was skilled at making complex ideas understandable and preparing senior executives for media interviews. He also built relationships with media that were important bridges for the organization to express its views. From promoting research to events, Justin consistently put the organization in the public spotlight. Justin is a communications leader who can coin the right message, deliver it to target audiences and thrive in a team environment.
Glenn Spencer
I was Justin's direct supervisor for over 11 years at the U.S. Chamber of Commerce, and guided his growth into a veteran communicator. Justin brings an expressive, thoughtful and committed mindset to his career. He knows how to bring complex issues to life using language that everyone can understand. Justin led media relations, messaging, social and digital media campaigns, creative ad development, and polling and message testing. He also showed commitment to the organization and his coworkers—all with a sense of humor. Justin’s not only a leading communicator, but also a valuable team member and coworker.
Lisa A. Rickard
I oversaw Justin's work for nine years as president of the U.S. Chamber Institute for Legal Reform and the U.S. Chamber Workforce Freedom Initiative, respectively. Justin showed that he can learn and communicate effectively on new issues, eventually earning a dual role working simultaneously for both teams. Justin was skilled at making complex ideas understandable and preparing senior executives for media interviews. He also built relationships with media that were important bridges for the organization to express its views. From promoting research to events, Justin consistently put the organization in the public spotlight. Justin is a communications leader who can coin the right message, deliver it to target audiences and thrive in a team environment.
Glenn Spencer
I was Justin's direct supervisor for over 11 years at the U.S. Chamber of Commerce, and guided his growth into a veteran communicator. Justin brings an expressive, thoughtful and committed mindset to his career. He knows how to bring complex issues to life using language that everyone can understand. Justin led media relations, messaging, social and digital media campaigns, creative ad development, and polling and message testing. He also showed commitment to the organization and his coworkers—all with a sense of humor. Justin’s not only a leading communicator, but also a valuable team member and coworker.
Experience
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Consumer Data Industry Association
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Vice President, Communications & Public Affairs
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Sep 2021 - Present
I lead communications and public affairs for the voice of the consumer reporting industry. We represent the nationwide credit bureaus, regional and specialized credit bureaus, background check companies, and others. I lead communications and public affairs for the voice of the consumer reporting industry. We represent the nationwide credit bureaus, regional and specialized credit bureaus, background check companies, and others.
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American Council of Life Insurers - ACLI
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United States
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Insurance
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100 - 200 Employee
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Vice President, Strategic Communications
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May 2019 - Jun 2020
• Led a team in strengthening and modernizing organization’s advocacy communications, including media relations, opinion content, websites, and social media • Drove successful communications campaign in support of the first major federal retirement reform law in over a decade • Shaped opinion content on industry response to COVID-19 crisis • Launched, served as editor for, and marketed “news & views” website impact.acli.com, the organization’s primary communications outreach tool, winning two 2020 Communicator Awards in the ‘writing’ and ‘association’ categories • Played a lead role in systematic overhaul of organization and industry messaging • Executed federal and state-based communications campaign to keep financial advice affordable for middle income retirement savers • Developed messaging, interviewed member company CEOs for high-visibility marketing video
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U.S. Chamber of Commerce
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Government Relations Services
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400 - 500 Employee
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Senior Director/Director of Communications
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Oct 2011 - May 2019
• Helped earn over 4,000 media mentions or quotes in major outlets acting as frontline spokesperson for Chamber’s Institute for Legal Reform and its labor policy team• Crafted messages on a multitude of policy issues impacting businesses • Wrote several hundred blogs, press releases, and media statements• Organized media tours, interviews, and networking meet-ups with senior executives and top-tier news outlets, drafted in-depth talking points and questions-and-answers on key issues • Placed scores of opinion pieces in major national and state-based media outlets• Led message and creative concept development for paid advertising campaigns• Shaped crisis responses to opposition group protests, negative opinion pieces• Ran digital media for labor team and used platforms for individual outreach to reporters• Managed consultants, worked with junior staff on earned media, focus groups, and polling • Led campaigns prompting over 90,000 emails to a federal agency
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External Affairs Manager/Senior Manager, Communications
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May 2008 - Oct 2011
• Initiated communications program and digital media presence for labor issues team • Earned key media coverage to defeat bill to do away with secret ballots in workplace votes over whether workers unionize, and on pivotal federal labor board nominations
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National Right to Work Legal Defense Foundation
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United States
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Legal Services
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1 - 100 Employee
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Communications Director
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Oct 2004 - May 2008
• Led communications team in expanding earned media program• Increased national TV appearances for senior executives on major networks • Won national media attention for organization’s 2007 U.S. Supreme Court case• Executed statewide media campaigns and media events in major markets • Led creation of an in-house filming and editing studio to create online videos• Drove team creation of a satirical online cartoon, including script writing
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Deputy Communications Director
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Jul 2002 - Oct 2004
• Increased earned media and executed bimonthly newsletter• Assisted with organizing media events and initiating speaking engagements by staff
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Education
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University of Illinois at Urbana-Champaign
Bachelor's degree, Political Science and Government
Community
