Experience

Mercato

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Director of Marketing

  • Jan 2023 - Present

• Senior Product Marketing Manager

  • Jul 2019 - Jan 2023

  Greater San Diego Area - Create, manage, and execute a multi-channel, holistic editorial plan of B2B marketing campaigns leveraging paid traffic, inbound marketing, email, SEO, print campaigns and events to drive customer acquisition. - Optimize marketing automation and B2B lead nurturing processes through email, content, and social channels. - Develop analytics and reports to track the effectiveness of inbound marketing efforts and how they impact prospect and customer quality. - Work closely with the sales… Show more - Create, manage, and execute a multi-channel, holistic editorial plan of B2B marketing campaigns leveraging paid traffic, inbound marketing, email, SEO, print campaigns and events to drive customer acquisition. - Optimize marketing automation and B2B lead nurturing processes through email, content, and social channels. - Develop analytics and reports to track the effectiveness of inbound marketing efforts and how they impact prospect and customer quality. - Work closely with the sales team to ensure leads are high quality, while also supporting them with marketing collateral (brochures, email templates, and case studies) to leverage these opportunities. - Manage the organization’s public relations, industry events, and trade shows to increase brand awareness and reach within the industry.



LifePro Financial

• United States
• Financial Services
• 1 - 100 Employee

• Content Marketing Manager

  • Jan 2019 - Jul 2019

  Greater San Diego Area - Manage LifePro's content strategy to attract leads and retain current clients. - Copywriting and editing of all content, including thought leadership pieces (definitive guides, checklists/tip sheets, e-Books), blogs, emails, landing pages, and paid traffic campaigns. - Lead program planning for live events and webinars. - Ensure all content is on-brand and consistent in terms of style, quality, and tone of voice.

• Marketing Coordinator

  • Apr 2016 - Jan 2019

  Greater San Diego Area - Generating unique brands for a community of independent financial professionals that set them apart from their local competition - Developing marketing and promotional materials including logos, stationery, brochures, and websites - Writing captivating and meaningful content that will be used in print and online - Assisting in developing and designing fully-optimized websites and landing pages that generate and capture leads - Designing and building responsive emails that are… Show more - Generating unique brands for a community of independent financial professionals that set them apart from their local competition - Developing marketing and promotional materials including logos, stationery, brochures, and websites - Writing captivating and meaningful content that will be used in print and online - Assisting in developing and designing fully-optimized websites and landing pages that generate and capture leads - Designing and building responsive emails that are timely and pertain to the financial industry - Monitoring and measuring results of marketing campaigns such as click-through rates and seminar registrations



Expert Technology Associates

• United States
• Book and Periodical Publishing

• Marketing Coordinator

  • Aug 2014 - Dec 2015

  Plymouth Meeting, PA - Responsible for creating and delivering marketing ideas and activities, including the planning and developing of all creative content for ongoing and one-time marketing communications, sales materials, and Web marketing resources for ETA, ETA’s channel partner program, and VoxNet, ETA’s sister company. - Collaborate with Sales Team providing updates, insights and expectations of current marketing programs in place. - Assisting with managing all aspects of various lead lists, lead… Show more - Responsible for creating and delivering marketing ideas and activities, including the planning and developing of all creative content for ongoing and one-time marketing communications, sales materials, and Web marketing resources for ETA, ETA’s channel partner program, and VoxNet, ETA’s sister company. - Collaborate with Sales Team providing updates, insights and expectations of current marketing programs in place. - Assisting with managing all aspects of various lead lists, lead databases and online lead generation program, including provider relationships, distribution of opportunities and ongoing tracking. - Create, regularly update, and monitor content on ETA’s Website and partner sites that coincides with SEO strategy. - Coordinate company-wide communications including employee newsletters and email notifications on upcoming events and initiatives. - Create & edit video for ETA’s online video library (case studies, testimonials, LINC partner video series, internal events, etc.).

• Marketing Communications Specialist

  • Aug 2013 - Jul 2014

  Plymouth Meeting, PA - Responsible for developing creative content for ongoing and one-time marketing communications for Expert Technology Associates, a recognized leader in sales, consulting, and on-going support of voice and data technology systems. - Writing, designing, editing, and reviewing sales support documents such as product/service brochures, case studies, presentation materials, technical sheets, and competitive analysis documents. - Consulting with Marketing Programs Manager and sales team to… Show more - Responsible for developing creative content for ongoing and one-time marketing communications for Expert Technology Associates, a recognized leader in sales, consulting, and on-going support of voice and data technology systems. - Writing, designing, editing, and reviewing sales support documents such as product/service brochures, case studies, presentation materials, technical sheets, and competitive analysis documents. - Consulting with Marketing Programs Manager and sales team to ensure alignment of materials with sales and company objectives. - Creating and updating content for ETA’s website and partner sites, monthly “eBulletin” emails, quarterly customer/prospect newsletters, and all social media outlets.



Resources for Human Development

• United States
• Non-profit Organizations
• 700 & Above Employee

• Internal Communications Intern

  • Jan 2013 - Jun 2013

  Greater Philadelphia Area -Updated and created content (banners and e-blasts) for RHD’s intranet, newsletter and corporate-wide emails using Microsoft SharePoint and Adobe Photoshop CS6 -Promoted and facilitated the use of a new, corporate-wide videoconferencing system -Employed Google Analytics to examine the use of RHD's intranet while implementing marketing strategies to increase site traffic



CBS Radio

• United States
• Entertainment
• 700 & Above Employee

• Mike and Ike Midday Show Intern

  • Sep 2012 - Dec 2012

  Greater Philadelphia Area -Researched statistical data to aid the program’s continual flow -Developed show topics and poll questions relevant for target audience -Screened phone calls and organized prize winner information



WBEB-FM

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Morning News Show Intern

  • May 2012 - Aug 2012

  Bala Cynwyd, PA -Researched show topics that are relevant to target audience and found a local angle -Kept logs of show content and liaised with the morning show producer and with sales personnel -Edited audio and video to be used on-air or on B101’s various messaging platforms using Vegas Pro -Found, researched, and wrote guest biographies for interview opportunities



Temple University

• United States
• Higher Education
• 700 & Above Employee

• Athletic Tutor

  • Jan 2012 - Jul 2012

  Greater Philadelphia Area -Tutored the Temple University Athletic department in various courses in the School of Media and Communication -Organized weekly appointments with 10 different athletes -Met with academic advisors to discuss students' progress and possible methods for academic improvement



Campus Special

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • May 2011 - Sep 2011

  -Initiated and solidified client relationships while selling advertising (online, print, and mobile) to local businesses -Generated $12,000 in a 10 week selling period and successfully closed 18 individual clients -Involved in all aspects of consultative selling, from existing account management, lead generation and cold calling to needs analysis, closing and post-sales service -Hired & trained a team of students for on-campus promotion, building brand awareness and distribution



McFadden's at Citizens Bank Park

• Hospitality
• 1 - 100 Employee

• Marketing Intern

  • Jan 2011 - May 2011

  Greater Philadelphia Area -Learned bar/restaurant management and promotions in order to create ideas for future events and theme nights -Enhanced existing social media (Twitter and Facebook specifically) to inform target audience about important events and other promotions -Planned, prepared, and attended events using the Shuttle Bus Service



Goodman Properties

• United States
• Real Estate
• 1 - 100 Employee

• Administrative Support

  • Dec 2010 - Jan 2011

  -Filing, organizing, labeling; General clerical support -Provided administrative support to the Finance department of a property management firm -Scanned and filed daily/monthly tenant payments and tax reconciliation