Marketing Director, North America

• Feb 2023 - Present

Director, Integrated Marketing

• Apr 2022 - Mar 2023

Lead the team responsible for the development of integrated marketing campaigns based on both buyer journeys and business needs in conjunction with product marketing and sales leadership. • Synthesize business objectives to create well-aligned integrated campaign strategies and execution plans with clearly defined success metrics and KPIs • Develop connected campaign narratives across channels and the buyer journey with messaging aligned to a defined purpose and objectives • Inform content development strategies to support demand generation and thought leadership efforts • Measure, analyze and report on past media and creative effectiveness to derive insights to optimize future channel and campaign performance • Work closely with product marketing and sales to refine audience segmentation and targeting practices, and drive testing strategies for continuous improvement • Support a web redesign to ensure that the website is an optimized resource for customers/prospects as well as being a robust tool for demand generation • Track and measure campaign success with regular quantitative-driven check-ins with leadership

Senior Global Marketing Manager

• Oct 2018 - Apr 2022

Responsible for helping design user-centred, buyer stage appropriate content & digital communication strategies that align to global business goals and objectives. • Leading on development & implementation of global Content Strategy framework across Marketing • Helping balance the needs of our customers with high level business goals, taking into account buyer personas and customer journey maps • Work with global marketing teams to create strategic, integrated campaigns that deliver engagement, leads, pipeline and revenue • Facilitate knowledge and resource sharing to ensure a high bar of excellence for user-focused content ideation, creation and promotion across highly distributed teams, channels and countries • Use data-driven learning and analytics to improve and optimize campaigns and digital strategies LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It’s how we’ve contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years.

Senior Global Marketing Manager

• Jun 2018 - Oct 2018

Responsible for helping design user-centred, buyer stage appropriate content & digital communication strategies that align to global business goals and objectives.• Leading on development & implementation of global Content Strategy framework across Marketing• Helping balance the needs of our customers with high level business goals, taking into account buyer personas and customer journey maps• Work with global marketing teams to create strategic, integrated campaigns that deliver engagement, leads, pipeline and revenue• Facilitate knowledge and resource sharing to ensure a high bar of excellence for user-focused content ideation, creation and promotion across highly distributed teams, channels and countries• Use data-driven learning and analytics to improve and optimize campaigns and digital strategies

Head of Marketing, ASEAN

• Jan 2017 - Jun 2018

Responsible for the marketing strategy, execution and reporting across all customer segments for Thomson Reuters Financial & Risk, ASEAN – supporting Singapore, Malaysia, Vietnam, Indonesia, Philippines and Thailand offices and sales teams. • Double-hat, to lead the marketing strategy for Thomson Reuters, Asia across the Wealth, Investment & Advisory and Corporates customer segments, liaising and utilizing best practice from the global marketing team. • Collaborate with key internal cross-functional groups including PR, Channel Marketing, Market Development and Sales.• Localize and coordinate execution of global marketing plans that are generated in response to segment/regional market needs and determine the ideal mix of tactics in order to deliver sold, measurable results at the lowest total cost to the company• Provide a comprehensive program of marketing capabilities to the local sales channel, such as sales surges, customer advisory boards and brand development activities to drive business retention and growth and ensure customer focus• Manage three individual contributors who are responsible for executing regional marketing strategies and capabilities that support business goals• Monitor budget spend by implementing metrics to effectively measure ROI for each initiative, and contribute to the transparency of reporting on all activities

Senior Marketing Analyst

• May 2016 - Jan 2017

Responsible for supporting marketing program strategy, development and execution and consulting with regional marketing partners to drive business outcomes. Worked to implement strategic marketing programs including direct to customer marketing initiatives and cross-channel, multi-touch initiative coordination. Also provide regular reporting on marketing effectiveness, and help leverage customer insights into campaigns to contribute to a closed-loop marketing strategy.

Senior Marketing Manager, Singapore

• Feb 2015 - Apr 2016

As Senior Marketing Manager with Terrapinn, I led the growth of key conferences and exhibitions in APAC including the well attended launch of the UAV Show Asia exhibition, and the long running Submarine Networks World conference. Growth was a direct result of cross-channel marketing initiatives including direct & digital marketing, content management, social media and strategic partnerships which led to a 30% average increase in inbound leads for our sales teams across multiple Asia markets.Responsible for implementing strategic marketing campaigns across multiple projects simultaneously, with a focus on using reporting, tracking and A/B testing to maximise marketing effectiveness creating an overall closed-loop, agile strategy.

Senior Marketing Manager, UK

• May 2013 - Feb 2015

Led growth of the Health Network Communications business (part of Terrapinn Ltd) through cross-channel marketing initiatives. Managed over 30 conferences in the course of two years, introducing social media marketing, A/B testing and email marketing strategy. Increased revenue, website traffic growth, website UI and inbound leads as a result. Was also responsible for the training and development of 3 marketing executives across multiple parts of the Terrapinn business.

Marketing Manager, South Africa

• Sep 2012 - May 2013

Managed the marketing campaign for the largest energy expo in the business. Was responsible for all direct and digital marketing strategy for the campaign, including full budget control and design of all marketing materials including the websites. Also managed all social media channels and content marketing for the seven sub-brands under the Power & Electricity Africa brand.Was also responsible for introducing blogging and content marketing strategy to the entire South Africa office, through monthly training courses. Directly managed 2 networking executives.

Social Media Marketing Executive

• May 2011 - Sep 2012

Responsible for developing brand awareness, generating inbound traffic and building an online community for Terrapinn events. Also co-ordinate with and support marketing in ensuring consistency in voice, cultivating a social media referral network and taking marketing viral.