Marketing Communications Specialist - Business Development

• Jan 2023 - Present

Develop consistent messaging across company, divisions, and partners. Develop Brand Guides for company, divisions, and partners that guides content from copywriting to visual content. Consult with stakeholders to ensure brand is in alignment with the vision and suggestions to increase engagement. Design assets for print and digital distribution. Create content and manage social media: this includes photography, videography, photo editing and video editing. Update and manage WordPress websites, and built Weblium websites. Develop marketing processes and SYSTEMS as well as supported the organizational operations with process development to increase efficiency and minimize the mental labour of staff. Show less

Artist

• Jan 2008 - Present

Offering freelance branding, graphic design, and illustrations. Worked for the Globe Theatre, Saskatoon Transit, and The Regina Downtown Business Improvement District. Professionally published illustrations and designed book covers. Portfolio available at: https://justiniart.ca/ Offering freelance branding, graphic design, and illustrations. Worked for the Globe Theatre, Saskatoon Transit, and The Regina Downtown Business Improvement District. Professionally published illustrations and designed book covers. Portfolio available at: https://justiniart.ca/

Vice President, Accounts & Operations Manager

• Jan 2022 - Dec 2022

Continuing work from Metrics Online Marketing, I successfully transitioned clients, built the website and helped develop the brand identity. Responsible for the development and implementation of standard operating procedures, work breakdown structures, and task checklists. I have also developed Quarterly goals outlined by department benchmarks, by position for individual growth, and the President’s goals for the company. Manage digital marketing operations; aid the Executive team in developing processes, policies, and procedures. Manage the information database for all client files. Responsible for ensuring all project management and deliverables are executed in accordance with stakeholders’ expectations, managing client communications, and develop marketing proposals and working with other departments to develop processes to support the operations of the company. Assist all creative marketing roles: build, update and develop responsively designed websites with a key focus on company branding and SEO, creating and developing conversion copy and graphic design visual content. Show less

Creative Marketing Specialist

• Jun 2021 - Jan 2022

Metrics Online Marketing dissolved, and employment transitioned to Encompass Online Marketing. In this role, I organized internal client assets and implemented the transition of the company to Encompass Online Marketing, a client-focused agency. I designed websites and logos, developed SEO, created social media content, and copywriting for a variety of functions. Working with very little instruction or guidance, I was able to maintain client branding and increase the quality of customer service that the organization was known for. Show less

Operations Manager

• Mar 2020 - Apr 2021

Formerly Superior Contracting & Garage, dissolved into North Canadian Construction. I aided in the implementation of Superior Contracting's rebrand. I designed the website and logo for the first rebrand but we opted to rebrand again. I developed branded documents and maintained the website; however my administrative role evolved. I coordinated and facilitate meetings, scheduled site walkthroughs and developed the branded materials subcontractors required. I managed company calendars and a variety of emails. I created construction estimates, invoices, budgets, and schedules. I ordered materials being mindful of lead times, start dates, and schedules while providing accounts receivables and accounts payables and signing cheques. I continued to manage content and social media accounts while creating graphics, updating and developing websites, managing social media, writing blogs for SEO, as well as designing signage, apparel, original content and more. Show less

Administrative Assistant

• May 2019 - Mar 2020

Formerly M3 Market Media Management, Superior Contracting & Garage dissolved into North Canadian Construction. Once M3 closed its operations, I continued to work for sister company Superior Garage where I continued website maintenance, social media content creation, etc. However, I began to familiarize myself with the products and often answer clients' inquiries on the phone or in the showroom. I began taking on administrative tasks such as the management of the company calendar, scheduling quotes/estimates & warranty servicing, ordering products, managing accounts receivable & accounts payables, and managing client & supplier communications. I began organizing all organization assets and files and working with superiors to develop file naming and organizational conventions to increase the efficiency of operations and communications. Show less

Content Creator: Graphics Designer & Writer

• Nov 2018 - May 2019

M3 Market Media Management dissolved into Superior Contracting & Garage. Originally hired as a Copywriter, this role transitioned to include content creation, social media management, SEO copywriter, and website maintenance for internal organizations and clients alike, learning about branding and client expectations. M3 Market Media Management dissolved into Superior Contracting & Garage. Originally hired as a Copywriter, this role transitioned to include content creation, social media management, SEO copywriter, and website maintenance for internal organizations and clients alike, learning about branding and client expectations.

PI Analyst / CAO Manager

• Sep 2014 - Nov 2018

Increased inventory accuracy to 85%, and maintained pricing and GP margins while minimizing shrink and increasing sales. I organized a management team, trained managers to control their inventory and supervised up to 20 individuals independently. I managed the pricing for the entire store and managed the inventory for Grocery, Health & Beauty, Pharmacy, Dairy, & Frozen. I also helped maintain visual merchandising executing all promotions and setting up promotional displays provided by Head Office. I also travelled abroad to help train other CAO Managers, PI Analysts, and Pricing Coordinators on effective and efficient processes. Show less

Supervising Server

• Apr 2014 - Sep 2014

Sales Associate

• Sep 2013 - Feb 2014

Key Holder

• Apr 2013 - Sep 2013

Sales Representative

• Sep 2009 - Jan 2010

Customer Service Representative

• Sep 2007 - Mar 2009

Crew Member

• Mar 2005 - Jul 2006