Experience

PE FOODS

• Ghana
• Food & Beverages
• 1 - 100 Employee

• Territory Manager - Jimele Food Providore

  • Apr 2022 - Present



MOCO Food Services

• Australia
• Food & Beverages
• 1 - 100 Employee

• Sales Executive

  • Sep 2020 - Apr 2022



Vittoria Food & Beverage

• Food and Beverage Services
• 100 - 200 Employee

• New Business Development

  • Aug 2019 - Feb 2020



Merlo Coffee

• Australia
• Food & Beverages
• 1 - 100 Employee

• National Sales Manager Merlo Coffee

  • Sep 2013 - Jul 2019

  Drive the Sales Team to increase wholesale sales growth and deliver the Merlo sales planPlan, direct and coordinate the actual distribution of Merlo coffee to wholesale customersCoordinate the Sales team by establishing territories, quotas and KPI’sBuild relationships with key customers and work closely with Marketing and Business Development to increase Merlo Coffee’s current market positionEnsure that the highest level of customer service is received by all wholesale customersEmpower the Sales team through the provision of ongoing training and coachingDrive the Merlo sales team to achieve sales targetsCoordinate the logistics of territories to ensure that travel time is minimised and Account Managers are matched to appropriate customersEnsure all sales procedures are followedWork with HR to manage any performance issues and complete all appropriate documentationConduct monthly sales meetings to discuss recent ongoing issues and refocus targetsReceive and approve or deny leave requests and ensure that only one Account Manager is on leave at any given timeCreate and manage an “on call” rolling roster to ensure that there is always one Account Manager on call every weekendBuild personalised relationships with the top 25 customers through regular quarterly visitsPersonally deal with any sales leads that have more than two outlets / chainsInvestigate all customer lossesRespond to wholesale customer complaints and take corrective action if necessaryEnsure cohesiveness of the sales and marketing planEnsure that all Account Managers are meeting the customer service targets for customers within their territoriesEnsure that all customer enquiries are responded to within 24 hours and that all sales leads are contacted and qualified within 12 hoursThe authorisation of all marketing expenditure

• Account Manager - Merlo Coffee

  • Mar 2005 - Aug 2013

  Responsible for all product sales through wholesalers within a designated territoryThe account management of all nominated wholesale accountsThe generation of product sales through cold calling and servicing of existing clientsThe development of sales forecasts on a monthly basisThe completion of monthly reports on Territory’s performance, actions / activities, market trends and competitor activityAnalysis of sales targets, forecasts and budgets and account for variance in resultsRecommend sales and marketing activities within the territory to achieve short and long term business objectives, increase profit and market growthThe formulation and implementation of advertising and promotional campaigns, promotional activities, market and competitor researchAssist in building and maintaining an effective wholesale network Build and maintain excellent working relationships and confidences with all wholesalersThe meeting and exceeding of complex and demanding key performance indicatorsThe delivery of a high level of customer serviceThe maintenance of coffee equipment at a store levelThe training of Barista’sMaintenance of set call cyclesThe running of monthly sales meetingsCompletion of all associated paperwork in a timely and efficient mannerConflict and dispute resolution