Justine L.

Marketing Communication Manager - North America at Ragni Lighting
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Contact Information
us****@****om
(386) 825-5501
Location
Denver, Colorado, United States, US
Languages
  • Anglais Full professional proficiency
  • Espagnol Limited working proficiency

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Sophie Darsel

Justine est une professionnelle intègre et talentueuse. Un vrai plaisir de travailler à ses côtés dans l'échange et le partage de skills Marketing !

Mohamed HACHEM

Je recommande Justine pour la qualité de son investissement et son implication dans la création de notre culture d'entreprise actuelle. Des stratégies de communication fédératrices et innovantes ont été mises en place, permettant l'édition d'évènements originaux et variés.

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Credentials

  • The Six Morning Habits of High Performers
    LinkedIn
    Apr, 2022
    - Nov, 2024
  • SEO : Optimiser le référencement de votre site web
    ORSYS
    Jun, 2021
    - Nov, 2024

Experience

  • Ragni Lighting
    • United States
    • Electric Lighting Equipment Manufacturing
    • 1 - 100 Employee
    • Marketing Communication Manager - North America
      • May 2023 - Present

      I am in charge for developing the marketing plan, define target audience and assess its key characteristics and enhance the brand identity, awareness and visibility in the US. • Defining and implementing marketing & communications plans for key markets and customer segments, in alignment with business goals and the marketing and communications Ragni Group strategy. • Adapting global messaging to fit the specific requirements of target audiences, including creation of region- and segment-specific marketing materials and campaigns. • Leveraging full spectrum of marketing and communications tactics including content marketing, digital marketing and events to effectively engage with key markets and segments. • Creating the social media plan from a content development perspective to deploy engaging marketing and product promotion campaigns • Monitor market trends, competitor activities, and consumer insights to identify opportunities and generate new ideas to ensure brand relevance Show less

  • Adobe
    • United States
    • Software Development
    • 700 & Above Employee
    • Field Marketing Specialist - Western Europe
      • Feb 2022 - May 2023

      I was in charge for leading the company’s marketing planning and execution in France for Adobe Digital Experience business through a wide range of marketing activity from field to digital to traditional marketing techniques. • Developing and driving the overall 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝗻 𝗳𝗼𝗿 𝗙𝗿𝗮𝗻𝗰𝗲, identifying the channels/activities/programs which will support the achievement of quarterly pipeline and revenue goals • Serve as the main point of contact for 𝗯𝗶𝗴 𝗯𝗲𝘁𝘀 𝗲𝘃𝗲𝗻𝘁𝘀 𝗶𝗻 𝗪𝗲𝘀𝘁𝗲𝗿𝗻 𝗘𝘂𝗿𝗼𝗽𝗲 • Serve as the lead marketing representative France for the 𝗖𝗝𝗠/𝗗𝗜𝗣𝗔 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘂𝗻𝗶𝘁 (data & marketing automation) & work closely with sales teams (AE & BDR) • 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀 to understand local market and customer needs and translate them into meaningful programs, maximizing our EMEA and global programs • 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴, 𝗺𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗻𝗮𝗹𝘆𝘇𝗶𝗻𝗴 the impact of programs on sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success Achievements: • Lead generation in FY22 through Adobe led events, content syndication & thirdparty events - 𝟱 𝟬𝟬𝟬 𝗹𝗲𝗮𝗱𝘀 • Leading the execution of 8 thirdparty events each 200 attendees (HubInstitut & Netmedia) with customer testimonials - 𝗚𝗿𝗼𝘂𝗽𝗲 𝗘𝗿𝗮𝗺, 𝗦𝗼𝗺𝗳𝘆, 𝗗𝗲𝗰𝗮𝘁𝗵𝗹𝗼𝗻 𝗣𝗿𝗼, 𝗖𝗵𝗮𝘁𝗲𝗮𝘂𝗳𝗼𝗿𝗺', 𝗕𝗼𝘁𝗶𝗰𝗶𝗻𝗮𝗹, 𝗔𝗰𝗰𝗼𝗿, 𝗡𝗶𝗰𝗸𝗲𝗹, 𝗲𝘁𝗰... • Management of 3 Adobe Led big bet events in France - 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗠𝗮𝗸𝗲𝗿𝘀 𝗥𝗲𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗙𝗼𝗿𝘂𝗺 (50 attendees), 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗠𝗮𝗸𝗲𝗿𝘀 𝗣𝗮𝗿𝗶𝘀 (200 attendees) & 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗠𝗮𝗸𝗲𝗿𝘀 𝗢𝗻 𝗧𝗼𝘂𝗿 𝗮𝘁 𝗟𝗶𝗹𝗹𝗲, 𝗣𝗮𝗿𝗶𝘀 & 𝗟𝘆𝗼𝗻 (50 attendees each). • Management of the Adobe Western Big Bet called 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗠𝗮𝗸𝗲𝗿𝘀 𝗢𝗻 𝗧𝗼𝘂𝗿 𝗶𝗻 𝗦𝗽𝗮𝗶𝗻, 𝗡𝗼𝗿𝗱𝗶𝗰𝘀, 𝗜𝘁𝗮𝗹𝘆 𝗮𝗻𝗱 𝗙𝗿𝗮𝗻𝗰𝗲 (150 attendees each). Show less

  • Sup de Pub
    • France
    • Higher Education
    • 100 - 200 Employee
    • Visiting Professor - International Brand Strategy & Marketing
      • Sep 2022 - Dec 2022

      I was in charge for teaching 60 international students about B2B Strategy & B2B Lead Generation. School intervention entirely in English. Feedback: "Merci pour le cours donné à notre classe à Sup de Pub ! C'était vraiment instructif et mieux que nos espérances (et ceux même si on travaille déjà en B2B)" "I had never heard about B2B in school until you came along ! 😊 Thanks for the interesting course 👏🏻" I was in charge for teaching 60 international students about B2B Strategy & B2B Lead Generation. School intervention entirely in English. Feedback: "Merci pour le cours donné à notre classe à Sup de Pub ! C'était vraiment instructif et mieux que nos espérances (et ceux même si on travaille déjà en B2B)" "I had never heard about B2B in school until you came along ! 😊 Thanks for the interesting course 👏🏻"

  • ITS Ibelem
    • France
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Communication Officer - France
      • Sep 2020 - Jan 2022

      I was in charge of the development and management of the marketing strategy and the coordination of the communication in France.• Develop an operational marketing/communication/events plan adapted to the annual budget allocated to me • Work on the Marketing Mix and be a force of proposal to support the development of the company• Manage and coordinate all marketing and promotion of the company's activities,• Implement the Group's marketing policy,• Conduct research to determine market requirements for the company's existing and future solutions,• Manage external partners Achievements:• 𝟭𝟯𝟬 𝗹𝗲𝗮𝗱𝘀 generated • Video testimonial from 𝗦𝘁𝗮𝗴𝗲, written testimonials from 𝗠𝗲́𝗱𝗶𝗮𝘁𝗵𝗲̀𝗾𝘂𝗲 𝗱𝗲 𝗠𝗲𝘂𝗿𝘁𝗵𝗲 𝗲𝘁 𝗠𝗼𝘀𝗲𝗹𝗹𝗲 and 𝗘𝗣𝗦𝗠 𝗱𝗲 𝗩𝗲𝗻𝗱𝗲́𝗲• Webinar with 𝗗𝗲𝗹𝗹 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 on Modern Management and Telemarketing with 𝗛𝗣𝗘 & 𝗕𝗹𝗮𝗰𝗸𝗕𝗲𝗿𝗿𝘆• Creation of an 𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 strategy to generate leads through a landing page, marketing automation, SEO, SEA, SMO• Implementation of a 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸𝗶𝗻𝗴 strategy to improve the acquisition, activation, retention, recommendation and revenue of an offer. Show less

    • Marketing Communication Officer - France
      • Sep 2019 - Aug 2020

      I was responsible for improving the processes and implementation of communications/marketing plans and evaluating results and optimisation.• Support the sales team by producing customer presentations, etc...• Actively participate in the digital transformation (social media and website)• Design and manage promotional campaigns,• Decide, organize and prepare local events and trade shows, in coordination with local partners,• Organize internal and external eventsAchievements:• 𝟰𝟬% increase in visits to the ITS Ibelem website• Creation and update of website via 𝗪𝗼𝗿𝗱𝗽𝗿𝗲𝘀𝘀 (extensions used: 𝗛𝘂𝗯𝘀𝗽𝗼𝘁, 𝗚𝗲𝘁𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲, 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝗼𝗿, etc...)• Creation of a 𝗻𝗲𝘄 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 via Wordpress and an external agency• Management and participation in external exhibitions (𝗙𝗜𝗖 𝗶𝗻 𝗟𝗶𝗹𝗹𝗲 𝗮𝗻𝗱 𝗜𝗧 𝗠𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝗶𝗻 𝗖𝗮𝗻𝗻𝗲𝘀) Show less

  • IPzen
    • France
    • Software Development
    • 1 - 100 Employee
    • International Marketing Officer
      • Sep 2018 - Aug 2019

      🥇 From September 2018 to September 2019: 22% increase of customers 🥇 - Definition and implementation of Webmarketing & Marketing strategies to fuel the growth of the start-up in France and abroad (benchmark...) - Organization and participation in professional events Paris) - English - Keynote speeches & awards - English - Management and purchase of advertising space in professional journals & on the Internet - English - Definition and implementation of a social media strategy - English - Writing articles & publishing on Wordpress - English - Website update content and design (with an agency) - Newsletter content & delivery - English - Conducting Negotiations and Sales - English - Development and implementation of a new sales plan for 2019/2020 Show less

  • Airbus
    • France
    • Aviation and Aerospace Component Manufacturing
    • 700 & Above Employee
    • Digital Communication Apprentice
      • Sep 2017 - Aug 2018

      • Creation of a communication kit for "ambassadors" (100 people) - English • Community management on the Corporate Social Network - English • Creation of banners for the website (slideshow) • Contribution to the SharePoint CMS • Name proposal for the new Intranet, and ensures the presence of Human Resources on the Corporate Social Network (CSN), etc., • Creation of tutorials - English • Training of various departments - English • Cooperation with the different international departments to meet their needs - English Show less

  • Airbus
    • France
    • Aviation and Aerospace Component Manufacturing
    • 700 & Above Employee
    • Communication Assistant
      • Aug 2015 - Jul 2017

      • Event support in the logistical organisation of a trophy award ceremony (400 people) • Press review of one of the most important trade show in the aeronautics sector in the world • Benchmarking on the corporate presentation of the institutional site and the ergonomics of the Intranet • Content creation for dynamic screens • Project support dedicated to the company's historical heritage • Event support in the logistical organisation of a trophy award ceremony (400 people) • Press review of one of the most important trade show in the aeronautics sector in the world • Benchmarking on the corporate presentation of the institutional site and the ergonomics of the Intranet • Content creation for dynamic screens • Project support dedicated to the company's historical heritage

Education

  • Sup de Pub - Groupe INSEEC
    Luxury Brand Communication & Marketing, Marketing
    2019 - 2020
  • Sup de Pub - Groupe INSEEC
    International Brand Strategy and Marketing, Marketing
    2018 - 2019
  • ISCPA - Institut Supérieur des Médias
    Bachelor Degree - Internal & External Communication Project Manager, Communication
    2017 - 2018
  • Campus Montsouris
    BTEC HND in Communication, Communication
    2015 - 2017
  • Lycée François Rabelais
    Baccalauréat, Littérature
    2015 - 2015

Community

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