Justine Ericka Castillo
Digital Media Associate at Get Hooked 360, Inc.- Claim this Profile
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Bio
Credentials
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Facebook Ads & Facebook Marketing For Beginners 2022
UdemyJun, 2022- Nov, 2024 -
Google Ads for Beginners 2022 - Step by Step Process
UdemyJun, 2022- Nov, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)Jan, 2023- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Nov, 2022- Nov, 2024
Experience
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Get Hooked 360, Inc.
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Philippines
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Advertising Services
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1 - 100 Employee
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Digital Media Associate
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Oct 2022 - Present
○ Proficiently manages media operations, including KPI simulation and strategic placements, in line with brand directives. ○ Offers expert consultation on media strategies and provides valuable recommendations for brand optimization. ○ Leads effective communication with media partners, fostering strong relationships and resource consolidation. ○ Establishes a comprehensive library of assets by leveraging resources from partners. ○ Plays a crucial role in driving brand success through media management, strategic consultation, and collaborative partnership. Show less
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Palengke Express
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Mandaluyong, National Capital Region, Philippines
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Social Media Strategist
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Feb 2022 - Present
Palengke Express is a personal and experimental project that I am currently working on. I took the concept and approach from a volunteer drive “Lugaw Kits” and developed a collection of “Ulam Kits”. This project introduces simple, yet effective fresh produce kits for home cooking. The goal of this project is to help people who have little knowledge in home cooking be able to prepare interesting and delicious meals with little effort. This also raises awareness about the importance of reducing food waste for consumers, who can then make sustainable choices about what they buy. The final kit design is easily understood and has been well received by clients, both those who came to it for the first time and those familiar with its concept. ○ Supervises campaign promotions, approves final design of ad materials. ○ Collaborating with local market vendors in Mandaluyong for pricing and logistics. ○ Managing ad campaigns for the integrated Instagram Facebook Business Page. ○ Content created by Meta Business Suite is managed via Shopify. Show less
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Tita’s Groceria
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Quezon City, National Capital Region, Philippines
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Small Business Owner
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Mar 2015 - Present
We provide chilled and frozen products to consumers eliminating the need to directly handle frozen foods by curating cheaper alternative frozen meats to supermarkets. All products are then delivered through express couriers. ○ Instagram follower count growth from 0 to 125k followers. ○ Running and strategizing ads and boost posts. ○ Daily posts and managed engagement strategy. ○ Responsible for marketing, branding, social media promotion. ○ Promoting the brand and services through effective writing, social media posts and websites. ○ 65k accounts reached in Q1 of 2022. Show less
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Small Business Owner
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May 2020 - Aug 2021
Food delivery service online with a focus on traditional desserts and local delicacies from Central Luzon, CALABARZON, Dumaguete, Camiguin, and Iloilo. In this role I worked closely with the small business owners and team to develop effective campaigns that resulted in strong business growth and profitability. ○ Grew business page to 9,000 Facebook likes ○ Created engaging content that help drive sales. ○ Implemented dessert specific marketing strategies. ○ Followed current trends / viral content in the dessert space. ○ Worked closely with the small business owners and local suppliers. ○ Running, monitoring, and strategizing ad campaigns using Meta Ads Manager resulting in 1M+ reach and thousands of engagement. Show less
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Education
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2012 - 2016
University of the Philippines Diliman
Bachelor of Arts - BA, Philosophy
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