Experience

AAA Washington

• United States
• Consumer Services
• 300 - 400 Employee

• Product Marketing Manager

  • Apr 2022 - Present

  • Develop and execute strategic marketing programs aimed at acquisition, retention, and driving sales volume for the Insurance business line and products • Manage a metrics-based integrated digital marketing plan including defining metrics to measure success and identify improvement opportunities • Create compelling product positioning and narrative that represent AAA’s values to resonate with the member base • Manage internal and external partnerships to successfully execute campaigns and programs • Analyze customer insights to build products, define segments, and guide messaging • Manage customer journey to increase product awareness and adoption, and create a seamless experience Show less



Ste. Michelle Wine Estates

• United States
• Beverage Manufacturing
• 500 - 600 Employee

• • Apr 2021 - Apr 2022

  • Manage DTC wine club communications for iconic wine brands across Washington, Oregon, and California • Develop copy and photography for wine club marketing and event emails, digital and print newsletters, website and event pages, social media posts, and printed collateral and letters • Manage club fulfillment calendar for Washington, Oregon, and California brands based on consumer wants, effective inventory management, and market trends • Collaborate with cross-functional teams to execute an integrated marketing plan across all channels• Assist in event planning, preparation, and day-of execution at the winery and for virtual events Show less

• • Feb 2020 - Apr 2021



Barton Associates Inc.

• Staffing and Recruiting
• 700 & Above Employee

• Staffing Specialist

  • Jun 2018 - Jan 2019

  • Develop and manage a database of 150+ healthcare professionals seeking temporary assignments at a nationwide top-five staffing agency • Utilize market information and providers’ experience to fill each of our clients’ open positions with qualified professionals • Negotiate rate for each position to ensure profitability • Generate leads through relationship-building and networking • Develop and manage a database of 150+ healthcare professionals seeking temporary assignments at a nationwide top-five staffing agency • Utilize market information and providers’ experience to fill each of our clients’ open positions with qualified professionals • Negotiate rate for each position to ensure profitability • Generate leads through relationship-building and networking



Bath & Body Works

• United States
• Retail
• 700 & Above Employee

• Top Seller

  • Nov 2017 - Jun 2018

  • Maintain 25% of the store’s sales at one of the company’s top 250 (of 1800) locations in terms of revenue • Exceed $200 in personal sales per hour as store’s only top seller • Collaborate with management to leverage the store’s overall sales • Maintain 25% of the store’s sales at one of the company’s top 250 (of 1800) locations in terms of revenue • Exceed $200 in personal sales per hour as store’s only top seller • Collaborate with management to leverage the store’s overall sales



The Eagle Newspaper

• Newspaper Publishing
• 1 - 100 Employee

• News / Lifestyles Editor

  • Aug 2015 - May 2017

  • Write 5-10 news, feature, opinion, sport, and editorial articles for weekly publication of the seven-time Nebraska Collegiate Media Association Best Overall Newspaper • Photograph campus, community, and sporting events (home and away) • Create eye-catching graphics and 3-10 page layouts using Adobe InDesign and Photoshop weekly • Copy edit 12-24 pages in AP Style before sending to press weekly • Delegate event coverage and mentor staff reporters and photographers • Write 5-10 news, feature, opinion, sport, and editorial articles for weekly publication of the seven-time Nebraska Collegiate Media Association Best Overall Newspaper • Photograph campus, community, and sporting events (home and away) • Create eye-catching graphics and 3-10 page layouts using Adobe InDesign and Photoshop weekly • Copy edit 12-24 pages in AP Style before sending to press weekly • Delegate event coverage and mentor staff reporters and photographers



Chadron Chamber of Commerce / Northwest Nebraska Tourism

• Chadron, Nebraska

• Marketing Intern

  • May 2016 - Oct 2016

  • Public facing representative for Visitors Center and Chamber of Commerce lobby • Create graphics, advertisements, brochures, postcards, weekly newsletters, and other promotional materials for print and web use • Refine four existing social media accounts while maintaining brand recognition and integrity • Track social media post diagnostics to maximize online presence • Plan and execute day-of operations for community events including the city’s annual celebration—Fur Trade Days, weekly summer event—Bands on Bordeaux, holiday parades, and Chamber member events Show less